Baume & Mercier News
Thursday 15 December, 2011 - 12:00 PM EST
Baume & Mercier present the new Capeland collection
The new collection will be release inn spring 2012
Baume & Mercier will be launching a new twist to its charismatic collections, the Capeland, a watch that epitomizes seaside living, relaxed lifestyle, authenticity and strength of character.
The Capeland, a long-loved line, is inspired by an historic single push-piece chronograph, circa, 1948. It features a curved case back and “chevé” shaped sapphire crystal reminiscent of early 19th century “galet” pocket watches, but updated with bold distinction. While Capeland has been a much-coveted timepiece, Baume & Mercier nonetheless has found ways to bring the emblematic Capeland watches to even new levels of appeal.
Whereas in the past the steel Capeland emblematic watches had an off-white clear dial, this bold but sleek new piece features a black domed dial with contrasting gilt hands and tachymeter scale. This color combination, along with the light brown alligator with ecru stitching, brings a harmonious, incredibly enhanced look.
Technical details
Reference: CAPELAND 10068
Movement: Manufacture, automatic, (La Joux-Perret 8147-2), 27 jewels
Power reserve: 48 hours
Functions: Flyback chronograph, Tachymeter, Telemeter and Date
Case: Round
Diameter: 44mm
Dial: Black, domed with Arabic numerals and gilt hands, “Breguet” shape
Bracelet: Light brown alligator with pin buckle
Water-resistant: 50 meters or 165 feet
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Friday 09 December, 2011 - 09:50 AM EST
Baume & Mercier countdown to the holiday celebrations
Connecting to fans through a Facebook campaign
Baume & Mercier launched on December 1st a Facebook campaign to celebrated and share the countdown to the holiday season with its more than 200,000 fans around the world.
In the skies of the Hamptons featured on Baume & Mercier Facebook page, twenty-four stars will appear, one per day, until Christmas Eve. Each new day will bring new surprises to the luxury brand fans around the world with different stories, gifts, insights into timepieces, details about the heritage, savoir-faire, and collections of the Maison d’Horlogerie.
Alain Zimmerman, Baume & Mercier CEO, says that their goal is to further strengthen the relationship with their fans, and that this operation is also a great way to thank everyone for the continuing commitment to Baume & Mercier and to celebrate the holiday season. He also added that this campaign will be their chance to attract new fans who want to know more about the company.
With over 200,000 fans around the world, Baume & Mercier will be getting closer and more personal with their fans sharing the story of the brand, each detail, a start in the Hamptons sky lighting their way into the Christmas and new Year’s celebrations.
CHECK OUT Baume & Mercier's Watches at Interwatches!!
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November 2011 
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