Friday 25 January, 2013 - 07:00 AM EST
Andy Murray defeated ATP No. 2 Roger Federer in Australian Open 2013 Grand Slam semi-finals and will fight for the title against Novak Djokovic. Relying mainly on a solid serve, crossed left hand and deep strokes he managed to be superior to Federer and force him to a lot of defensive play. Murray will meet Djokovic who played one of his best matches beating Ferrer two days ago.

Picture: Andy wearing his Rado D-Star 200 Automatic Chronograph featuring black high-tech ceramic.
On July 2012 watchmakers Rado named Murray as a brand ambassador in a deal worth a seven-figure sum. As part of the deal he had to wear it when lifting his 2012 US Open trophy, but he couldn't find it. Fortunately his girlfriend Kim Sears found it and the show could go on.
We hope he keeps an eye on the watch while he plays agains Djokovic this time!
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Wednesday 23 January, 2013 - 10:00 AM EST
Understanding the inner working of your wristwatch
We found a video that was made by the Hamilton watch company back in 1949, which explains the basic processes of a precision mechanical timepiece. Very interesting. We hope you enjoy it.

Click HERE to watch the video.
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Monday 06 February, 2012 - 15:00 PM EST
Piguet congratulates Novak Djokovic
In the early morning hours on Monday, Audemars Piguet brand ambassador Novak Djokovic won the Australian Open against Rafael Nadal in the longest Grand Slam singles final ever.
During an epic match that lasted five sets and nearly six hours, Djokovic overcame a break in the last set to win his fifth Grand Slam tournament and third in a row. Both players pushed themselves to the very limits of human exhaustion in front of 15,000 spectators in the stands and millions of TV viewers.
With this victory Djokovic has consolidated his position as the number one tennis player in the world. All eyes will now turn to Roland Garros where, as the title-holder of Wimbledon, the US Open and the Australian Open, Djokovic could become the first tennis player to win four Grand Slams on four different surfaces in a row.
Audemars Piguet congratulates Novak Djokovic on this great victory and wishes him good luck for the rest of the 2012 season.
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Monday 06 February, 2012 - 12:00 PM EST
Celebrating the Reverso and Valentine’s with Jaeger-LeCoultre

Jaeger-LeCoultre is launching another Reverso edition to celebrate the 80th anniversary of the brand’s most iconic model. And there’s no better date than Valentine’s Day to add new timepieces to the Lady Ultra Thin collection.
Through its generous dimensions, this new watch intended as a tribute to its famous predecessor in 1931 displays proportions that have been subtly redesigned in the feminine mode, while remaining a Reverso that is recognizable at first glance.
In 2012, Jaeger-LeCoultre offers the ladies' Reverso in a two-tone version combining pink gold and steel and a totally new bracelet created in partnership with Valextra. Valextra is an internationally renowned luxury Maison, it's very name synonymous with a timeless style, challenging trends, exquisite craftsmanship and employing artisanal techniques of supreme quality and innovative design always adhering to functionality, fashioned in an exceptionally vast unique colour palette: the very incarnation of tasteful fashion.
Wearing the Grande Reverso Lady Ultra Thin expresses a certain vision of luxury, of glamour and appreciation for high-end watchmaking. It also conveys a taste for an independent attitude and for self-affirmation.
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Monday 06 February, 2012 - 09:50 AM EST
Celebration at the fourth Breguet boutique in the US

We have announced the opening of Breguet’s fourth US Boutique at the end of last year. And on Thursday, January 26th, Breguet and U.S Brand President Michael Nelson hosted the brand’s Grand Opening celebration at Bal Harbour Shops.
The Grand Opening celebration was followed by an intimate dinner at the newly opened St. Regis Bal Harbour. Mr. Stephane Aubert, master engraver for the Breguet Manufacture, was on hand to demonstrate the fine art of engraving, which has become a hallmark of the Breguet brand.
On display at the boutique for an exclusive preview were four historic pocket watches from the 18th and 19th centuries, previously on loan to the J. Paul Getty Museum in Los Angeles. All four watches were sold and used in the 1800s, however, three of them were designed in the late 1700s. They are all from the Breguet Museum in Paris, which houses more than 100 timepieces and items related to the history of the House of Breguet.
Attendees of the evening included Ambassador Hélio Vitor Ramos Filho, shoe designer, Lisa Pliner; philanthropist, Lea Black; fashion designer, Lei Marco; socialite Malinka Max; Bal Harbour Shops managing partner, Randy Whitman and wife as well as owner of Lifestyle Magazine, Gabriel Erem.
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