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Tuesday 16 September, 2014 - 10:10 AM EDT

TAG Heuer Carrera WAR2A80.FC6337 "Driver Timer"

NEW ARRIVAL - NEW PROMOTION (GET $100 OFF) Valid from 09/16 to 09/23/14/14 or until stock lasts.

TAG Heuer Carrera WAR2A80.FC6337NEW RELEASE !!
The all new Tag Heuer Carrera Specs:
Gender: Mens Material: Black PVD Stainless Steel Movement: Automatic Dial: Black round dial with silver-tone/luminous hands and Arabic numeral hour markers. Minute markers around the outer rim. Case: Black PVD Stainless Steel case. Skeleton case back. Fixed Black PVD Stainless Steel bezel. Scratch resistant sapphire crystal. Case size: 43 mm diameter, 13.85 mm thickness. Water resistant to 100 m / 330 ft. Function: Hours, Minutes, Seconds. Date. Band: Black leather with Red backing strap with Deployment clasp. Reference Number: WAR2A80.FC6337 Indications: Date displayed at 3 o'clock.
GET $100 OFF through the purchase of the Tag Heuer Carrera war280-fc6337 at

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Monday 15 September, 2014 - 13:30 PM EDT

NEW ARRIVAL Tag Heuer Formula 1 Calibre 16 Automatic Chronograph 44 MM

REF: CAZ2010.BA0876

For 2014, TAG Heuer has once again released a brand new version of its iconic Formula 1. This time, the Formula 1 gets a totally unique automatic mechanical range to supplement the Formula 1 quartz watch offerings. Over the last few years, TAG Heuer has really gone all over the place in regard to trying to figure out what to do with its Formula 1 range. The TAG Heuer Formula 1 Automatic collection for 2014 is pretty good in regard to design and personality, but the question is... should this be the direction TAG Heuer takes its Formula 1 watch collection?
Let's put things into context again. The TAG Heuer Formula 1 was for a long time a great looking entry-level quartz watch for the brand. Early on, they had cool colorful plastic bezels and really neat dial designs. A few years ago, they grew up to be the daily quartz beater watch we all wanted. After that, TAG Heuer took what I believe was a step backwards in regard to both design and quality, while kicking up the price and also including an automatic version. For 2014 TAG Heuer seems to have begun to figure out how to get the Formula 1's groove back, but these pieces are all mechanical.
You won't hear me complain often that a watch is mechanical, and in theory I appreciate these automatic watches. I do however feel that TAG Heuer had a great thing going with an more accessibly-priced entry level range that focused on quartz offerings at a price of under $1,000. If you wanted to get into something more high-end and mechanical you had the Link, Aquaracer, Monaco, and of course, Carrera families to do so. While the Formula 1 collection is still technically entry-level for the brand, and there are quartz versions available, I think the consumer is left wit a lot of confusing choices. Perhaps I am simply being nostalgic that I want the Formula 1 range to be available to the widest possible demographic and be a fantastic daily sport watch for everyone. TAG Heuer has experimented with the Formula 1 collection making it more mainstream, more masculine, and more "racing." Each of those steps has had its share of good ideas, but I don't think that Formula 1 right now is as attractive an offering as, say, a Carrera or a Monaco.The new for 2014 TAG Heuer Formula 1 Automatic watches come with two movement options. There is the three-hand Formula 1 Calibre 6 Automatic, as well as the Formula 1 Calibre 16 Automatic Chronograph. The three-hand Calibre 6 comes in a smaller 41mm wide case while the Calibre 16 Chronograph comes in a slightly larger 44mm wide case. As of writing, only the three-hand Formula 1 Calibre 6 Automatic model has been released, as the older generation Formula 1 Calibre 16 Chronograph watch is still available. Available in either brushed or PVD black coated steel, the new Formula 1 watches take a new step in design compared the outgoing generation's models. The case is now tonneau-shaped and the dial looks very little like the last few generation Formula 1 models. TAG Heuer's historic Autavia models had similar case shapes, and I suppose one could suggest that TAG Heuer designed the new Formula 1 in its honor.On the wrist, the new for 2014 TAG Heuer Formula 1 Calibre 6 Automatic watch is very attractive with a refined sporty design and legible dial. TAG Heuer should be commended for its design restraint, and focus on legibility. The last few generation Formula 1 models never quite had hand/hour marker combinations that visually pleased me. While these new ref. WAZ2112.FT8023 and ref. WAZ2110.BA0875 Calibre 6 models are not what I would imagine a new Formula 1 to look like, they are pretty nice evolutionary steps that take a new direction.
The three-hand Calibre 6 is a base Swiss Sellita, I believe, and offers a rare layout for sporty race watches with a subsidiary seconds dial. Hands are all the right size and visually these are very sharp. The cases have sapphire crystal and, as they have been for a long time, are water resistant to 200 meters. Of course, I am a fan of the rotating diver's style bezel, which here is a matching color to the case. That latter design element is a bit odd to me even though TAG Heuer introduced it on the last generation of Formula 1 watches. The original Formula 1, as well as a few past generation models have always had distinctive black rotating bezels which in my opinion are very much part of the Formula 1 design DNA. That element is now gone for 2014, but perhaps it will make a return in the future.In addition to the TAG Heuer Formula 1 Calibre 6 Automatic three-hand models is the Formula 1 Calibre 16 Chronograph models. In my opinion, this is where TAG Heuer brings in internal competition between models as they already have a lot of chronograph offerings (like, a lot). I don't mind a quartz chronograph in a Formula 1, but I am not sure how I feel about a mechanical one. Again, in the abstract, I don't mind it, but in the context of the TAG Heuer lineup it feels like an odd decision. The TAG Heuer Formula 1 Calibre 16 Chronograph will also come in either a brushed steel (CAZ2010) or black-coated case (CAZ2011). Note that all the models in brushed steel will come on a bracelet while the black models will come on a strap. A bit larger to make room for the movement and subdials, this is also a nice collection but I can't help but feel that if you are going for a classic TAG Heuer chronograph you should get a Carrera. The Calibre 16 movement is a base Swiss Sellita SW500, I believe.(via TAG Heuer Formula 1 Automatic & Chronograph Watches For 2014 Hands-On | aBlogtoWatch)

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Friday 25 January, 2013 - 07:00 AM EST

Rado partner Andy Murray defeats Roger Federer in Australian Open 2013 semi-finals

Andy Murray defeated ATP No. 2 Roger Federer in Australian Open 2013 Grand Slam semi-finals and will fight for the title against Novak Djokovic. Relying mainly on a solid serve, crossed left hand and deep strokes he managed to be superior to Federer and force him to a lot of defensive play. Murray will meet Djokovic who played one of his best matches beating Ferrer two days ago.

rado murray

Picture: Andy wearing his Rado D-Star 200 Automatic Chronograph featuring black high-tech ceramic.

On July 2012 watchmakers Rado named Murray as a brand ambassador in a deal worth a seven-figure sum. As part of the deal he had to wear it when lifting his 2012 US Open trophy, but he couldn't find it. Fortunately his girlfriend Kim Sears found it and the show could go on.
We hope he keeps an eye on the watch while he plays agains Djokovic this time!

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Wednesday 23 January, 2013 - 10:00 AM EST

How a mechanical watch works

Understanding the inner working of your wristwatch

We found a video that was made by the Hamilton watch company back in 1949, which explains the basic processes of a precision mechanical timepiece. Very interesting. We hope you enjoy it.

Hamilton How a mechanical watch works

Click HERE to watch the video.

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Monday 06 February, 2012 - 15:00 PM EST

Audemars Piguet Ambassador wins a third consecutive grand slam

Piguet congratulates Novak Djokovic

In the early morning hours on Monday, Audemars Piguet brand ambassador Novak Djokovic won the Australian Open against Rafael Nadal in the longest Grand Slam singles final ever.

During an epic match that lasted five sets and nearly six hours, Djokovic overcame a break in the last set to win his fifth Grand Slam tournament and third in a row. Both players pushed themselves to the very limits of human exhaustion in front of 15,000 spectators in the stands and millions of TV viewers.

With this victory Djokovic has consolidated his position as the number one tennis player in the world. All eyes will now turn to Roland Garros where, as the title-holder of Wimbledon, the US Open and the Australian Open, Djokovic could become the first tennis player to win four Grand Slams on four different surfaces in a row. 

Audemars Piguet congratulates Novak Djokovic on this great victory and wishes him good luck for the rest of the 2012 season.

Check out Audemars Piguet watches at Interwatches!

Other related Links: 
Audemars Piguet Royal Oak Offshore Volcano Watch on Mr. LeBron's wrist
Arnold Schwarzenegger Auctions Off His Royal Oak Offshore Legacy Watch

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