TAG Heuer & Tiger Woods - Interwatches.com Blog

Friday 05 February, 2010 - 11:00 AM EST

TAG Heuer and Tiger Woods

A non stopping sponsorship

(TAG Heuer's Woods' Campaign)


Even though at first, Swiss watchmaker TAG Heuer, announced on Dec, 2009 that it would spend some time analyzing its relationship with the embatted golfer Tiger Woods (33), spokeswoman Mariam Sylla later confirmed that their sponsorship wouldn’t be changed because Woods’ remained as the best golfer worldwide and TAG Heuer does not care about his private life.

She told to Associated Press that they would continue with the relationship as he is the best in his domain. She also added that they respected his performance in the sport and that Woods’ personal life was none of their business.




(Tag Heuer Tiger Woods Watch)


Even though Tiger’s sponsorship deals went through a none stable period, TAG Heuer has sponsored Tiger Woods since 2002 and assured this fact wouldn’t change for now as, according to TAG Heuer’s Official Web Site, “the relationship between the leader in prestigious sports watches and chronographs since 1860 and Golf virtuoso Tiger Woods has always been extremely professional and productive”. Woods’s $100 million-per-year earnings come mainly from his lucrative endorsements deals with PepsiCo, Nike, Accenture, Electronic Arts Inc, Gillette, AT&T, Procter & Gamble’ and Swiss watch maker TAG Heuer

Tiger Woods' decision to withdraw from professional golf due to a sex scandal raised questions on Friday about his future as a magnet for corporate sponsors,
Woods, the first athlete to earn $1 billion, is married to former Swedish model Elin Nordegren and has two children with her, has been the subject of intense public scrutiny since his Nov 27 car crash outside his Florida home, which led to rumours of infidelity.




(Tag Heuer Tiger Woods Watch)



The scandal gained further traction as several women came forward to say they had had affairs with Woods or were named by media as having done so. The women included a cocktail waitress and a porn star.

Woods’ admission of infidelity has also raised fears that this withdrawal from the spotlight is likely to hammer golf broadcasts - ratings for tournaments dropped nearly 50 per cent in the eight months he was absent in 2008-2009, as he recovered from knee surgery.







Sources:
 
[ Reuters ]
 
[ TAG Heuer ]
  Possible related Links:

Check out TAG Heuer Watches at our gallery!

This post has 0 comments. Read or post comments.