Tissot launches In Touch With Your Time - Interwatches.com Blog

Thursday 29 April, 2010 - 10:20 AM EDT

Tissot launches "In Touch With Your Time"

new advertising campaign

In its new global campaign, Tissot rewrites the rules of watch advertising by using the claim "In touch with your time" where, brand ambassadors like Danica Patrick, brand ambassadors present luxury as being accessible rather than exclusive. This striking black and white print campaign originates from the lens of the Los Angeles based art and fashion photographer Jeff Burton. The refreshing approach of the resulting campaign provides further visible proof of the established Tissot signature: "Innovators by tradition".



The campaign's approach focuses on the idea of substance, the unquestionable quality attached to traditional Swiss craftsmanship and style, a truly appealing watch design.
The new global Tissot campaign, launched in March 2010, captures real moments in the lives of ambassadors, Danica Patrick, IndyCar® and Nascar® driver, Deepika Padukone, actress, Barbie Xu, actress and model, Michael Owen, European Footballer of the year 2002, Nicky Hayden, 2006 MotoGP world Champion, Zhong Man 2008 Olympic sabre Champion and Huang Xiaoming, actor. Reality seamlessly merges with glamour, a speciality of Jeff Burton's work.









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Source:

[ Tissot's Official Website ]

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