Breguet News
Tuesday 27 December, 2011 - 09:50 AM EST
Breguet acquires an exceptional Turkish watch
The timepiece was auctioned in Beijing
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Monday 19 December, 2011 - 12:00 PM EST
Breguet is celebrating ten years on Madison Avenue
A decade at the Upper East Side historic District
Breguet celebrated lats week the tenth anniversary of its first US Boutique on Madison Avenue with an exclusive cocktail reception showcasing a selection of the brand’s most coveted timepieces and high jewelry valued at $10 million.
Breguet’s U.S. brand president, Mr. Michael Nelson was joined by friend of the brand, actor Dominic Chianese (The Sopranos), to ring in a new decade. Breguet was among the first high-end timepiece and jewelry retailers on Madison Avenue. The success of that boutique led to the brand’s expansion into Fifth Avenue, Rodeo Drive, Bal Harbor and Las Vegas.
The Breguet Boutique on Madison Avenue opened its doors at a time when New York City was recovering from the tragic events of 9/11/2001. Breguet was committed to be a part of the revival of New York City and dedicated to investing in the Upper East Side’s Historic District.
To mark this decade of pride and accomplishments, the Breguet Boutique on Madison Avenue displayed a spectacular collection of exclusive timepieces that included a diamond-studded minute repeater from the Classique Grande Complications collection, never before seen in the U.S.
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Friday 16 December, 2011 - 12:00 PM EST
Breguet facilities in Switzerland to start renovation works
A new extension in the infrastructure of the Swiss brand
The Swiss bran Breget will be embarking on a two-year extension and transformation of its facilities in L-Orient, right in the watchmaking heart of Switzerland La Vellee de Joux.
Since Breguet became part of the Swatch Group in 1999, a new broom has swept through the workshops in L'Orient (Vallée de Joux). And for good reason: the late Nicolas G. Hayek made the firm his "pet project" and personally oversaw its big-bucks transformation.
Swatch Group has given Breguet the means to an ambitious new end. Of Breguet's one thousand staff, some 600 are employed at the new production facilities, which were extended in 2001/2002. A second expansion project was launched this year and is slated for completion in 2013.
The brand continues to expand and Breguet will also be pressing ahead with its Maison du Patrimoine in L'Abbaye, a few miles away. It will house the brand's collection of 250 historically significant timepieces.
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Thursday 16 June, 2011 - 12:00 PM EDT
MONTRES BREGUET S.A. AND THE PRESERVATION OF MONUMENTS BOARD
THE CONTINUED CONSERVATION OF SINGAPORE’S CULTURAL HERITAGE.
In line with Breguet’s on going campaign in preserving European history and cultural heritage, Breguet is proud to be a sponsor to the inaugural Monumental Ball. Organized by The Preservations of Monuments Board, the Monumental Ball is a fundraising gala to raise awareness about Singapore’s National Monuments and to preserve Singapore’s historical and cultural heritage.
Held on 29th April 2011 at the St. Regis Singapore, the theme for the Monumental Ball is Lady Astor’s Party, which invites societal support for good causes just like the charitable dinner parties the eminent Astor family was known to throw. Graced by Their Excellencies President S.R. Nathan and Mrs Nathan as Guests-of-Honour, a musical tribute to French singer and cultural icon Edith Piaf was performed by local talents Hossan Leong and Robin Goh, together with popular songs from the 1940s, taking guests a walk down memory lane.
An institution of the National Heritage Board, the PMB has safeguarded and preserved vital historical landmarks with strong cultural links to Singapore’s past by gazetting 63 National Monuments representing the multi-faceted character of Singapore’s history and heritage.
Running parallel with Breguet’s mission to preserve French and European culture for future generations, Breguet’s participation in the Monumental Ball is a resounding agreement with PMB’s goal to foster an environment of cultural philanthropy and to inculcate a sense of ownership and pride in Singapore’s National Monuments amongst Singaporeans. In this manner, Breguet is pursuing its policy of support to preserve history and culture in line with the message conveyed by the late CEO of Breguet, Nicolas G. Hayek: “Preserving world cultural heritage is an investment for all of us, for our children and our grandchildren. It is our duty to do so, as much for the future as for the past”.
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Source;
[Breguet Official Website ]
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Friday 12 February, 2010 - 12:30 PM EST
Abraham-Louis Breguet
Watchmaking Company's History
Breguet is a manufacturer of luxury watches, founded by Abraham Louis Breguet in Paris in 1775. Currently part of The Swatch Group, its timepieces are now (since 1976) produced in the Vallée de Joux in Switzerland. Breguet watches are often easily recognized for their coin-edge cases, guilloché dials and blue pomme hands.
Breguet was founded in 1775 by Abraham-Louis Breguet at the Quai de l'Horloge (Ile de la Cite, Paris) following his marriage to the daughter of a prosperous French bourgeois. Following his introduction to the court, whereupon Queen Marie-Antoinette grew fascinated by Breguet's unique self-winding watch, Louis XVI bought several of his watches. Marie Antoinette commissioned the watch that was to contain every watch function known at that time, including the following: a clock, a perpetual calendar, a repeater, a thermometer, a chronograph, a power-reserve and a pare-chute.
Abraham Louis Breguet is probably greatest genius of watchmaking that ever lived. Inventor of numerous creations like the Breguet Spiral (nowadays used in every quality watch and wristwatch), the tourbillon or the whirlwind (device created to compensate the gravity influences in balance spring in pocket watches). Breguet created the first Grande Complication in the history of horology through the Marie-Antoinette wristwatch, that was commissioned by the French queen's guard Monsieur de la Croizette with the order of being produced containing as much complications known and, them, made of gold. This watch was finished in 1827, meaning that neither the unfortunate queen (who was guillotined in 1793) nor the master watchmaker himself (Breguet died in 1823) ever saw the completed watch. The Marie-Antoinette was a self-winding watch with a perpetual calendar, equation of time indication and a minute repeater. It has disappeared since 1983 when it was stolen from the Jerusalem Institute of Islamic Art.
Possible Related Links:
[ Breguet Home Page ]
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January 2012 
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