Corum stepping firmly on Latin America - Interwatches.com News

Monday 17 October, 2011 - 15:00 PM EDT

Corum stepping firmly on Latin America

Retail convention in Mexico

With Mexico slowly positioning itself as the capital of luxury watchmaking in Latin America, Corum capitalized the SIAR - Salon Internacional Alta Relojeria - held in Mexico by organizing a Convention one day before, bringing together the most important retailers of Latin America.

Corum’s CEO, Mr Antonio Calce announced at the very start of the convention, an extended collaboration with Temposatis, the brand’s agent in Latin America and Mexico, testifying the will to consolidate Corum’s presence on the long term in this area. The announcement was followed by a presentation of the brand’s strategy and the introduction of Corum’s worldwide sponsoring project – its partnership with Energy Team, challenger of the 34th America’s Cup.



After the Convetion, Corum hosted an intimate dinner at the prestigious St Regis Hotel, where guests could discover some of the brand’s exclusive pieces. Antonio Calce thanked all their partners for the continuous support in promoting Corum and reaffirmed his conviction of the existence of a great sensibility, a predisposition to luxury, and appreciation of high end horology in Latin America.

The implementation of a new distribution strategy in Latin America is a very important milestone in the life of Corum. A brand that, throughout the years has been moving fast, recapturing legitimacy in the watch industry, with the product development at the center of its strategy, Corum has always launched exceptional pieces affirming the creativity and know-how to be among the brands of Haute Horlogerie.


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