Glashtte Original & Baselworld 2011 - Interwatches.com News

Tuesday 21 June, 2011 - 09:50 AM EDT

Glashütte Original and Baselworld 2011

Luxury Watches World

Hot on the heels of its successful first participation to the Berlinale, Glashütte Original brought to its Baselworld 2011 stand some Berlin flavours.

The entrance area was reworked to accommodate a comfortable lounge ambience, reminiscent of the Brand’s activities during the Film Festival.

Visitors had the possibility to interact with the Brand’s values, history and collection thanks to the presence of the innovative “Interactive Brand Experience”.

Seamlessly integrated in the lounge’s table, a touchpad allowed the user to take control of the screen right in front to visualize the whole collection as well as videos from the Manufactory and in-depth explanations of some of the most technical products of Glashütte Original.

The feel of the communication material was in line with the key novelty of the year, the Seventies Panorama Date, a distinctly “vintage” feel marrying Glashütte Original’s engineering prowess with an elegant, sophisticated look.

Visitors to the booth were numerous, among them rockstar and avid watch collector Eric Singer, drummer with legendary rock band Kiss.

Eric owns several Glashütte Original models and is always curious to find out about the Brand’s innovations at the earliest possible occasion.






Source:

[ Glashütte OriginalOfficial Website ]

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