Gucci has announced the “Gucci Timepieces & Jewellery Music Fund, as past of its collaboration with China Soong Ling Foundation, aiming to discover and nurture talented young musicians across China, Hong Kong, Macao and Taiwan.

The Gucci Timepieces & Jewellery Music Fund will provide scholarships to young musicians within the framework of an international music exchange program in collaboration with the Grammy Awards and the Recording Academy. The young talent will be selected from the most prestigious music establishments including the Central Conservatory of Music in Beijing and the Xian Conservatory of Music.

The new fund fits in perfectly with Gucci’s existing activities in support of the arts in general and music in particular. The brand has been a long-standing supporter of The Film Foundation, a non-profit organisation established by Martin Scorsese, for the restoration and presentation of groundbreaking and influential films. 

Gucci will showcase the individual students and allow visitors to follow their personal development through special section on their website.