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Thursday 27 October, 2011 - 15:00 PM EDT
Jaeger-LeCoultre Boutique opening in St. Petersburg
Reverso à Eclipses homage to Kazimir Malevich
Jaeger-LeCoultre inaugurated a brand new Jaeger-LeCoultre Boutique in the very heart of St. Petersburg at Bolshaya Konyushennaya Street. To celebrate the occasion Jaeger-LeCoultre presented a limited edition Reverso designed as homage to famous Russian painter Kazimir Malevich.
On the 80th year anniversary of the iconic Reverso watch, the Reverso à Eclipses homage to Kazimir Malevich was created with the assistance of the State Russian Museum of St. Petersburg as a limited edition of 5 pieces. This reversible watch in pink gold case equipped with in-house Jaeger-LeCoultre Calibre 849 revives one of the rarest fine art traditions, the painting on enamel, which demands special virtuosity and patience.
Kazimir Severinovich Malevich (1878 - 1935) was a painter famous for his works in genres of avantgarde, impressionism, futurism, and cubism. In the spring of 1915 he pioneered abstract geometric art, which was soon known as “suprematism”. This limited edition of the Reverso, of only five pieces made, hides a refined miniature work of art – the painting “Peasant Woman” by Kazimir Malevich, which can be enjoyed opening of the shutters of the dial.
As the brand keep growing in Russian, Wolfgang Braun, Jaeger-LeCoultre Director in Russia and CIS countries affirms his confidence on the success of the Boutique in St Petersburg turning into real club of experts and connoisseurs of the subtle art of watchmaking who live in the Russia’s Northern capital.
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September 2011
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