
On the year of the 80th anniversary of the legendary collection Reverso, Jaeger-LeCoultre will pay tribute to its relationship with the world of polo and will support Eduardo Novillo Astrada and the La Aguada team at the Triple Crown Tournament, one of the most awaited polo events of the year.
The Reverso watch has a long tradition and is now a reference in the world of polo, being the first watch to be dedicated to a hobby, with all its elegance and efficiency. The major polo championship in Argentina will be taking place before the end of the year and the famous La Aguada Polo Team will be officially supported by Jaeger-LeCoultre as it became the team’s official sponsor.
Along with saluting its 80th anniversary by introducing new Reversos, the Manufacture Jaeger-LeCoultre supports the most important event in the polo world: the Argentinian “Triple Crown”. The Triple Crown Tournament includes three championships: the Tortugas Open, Hurlingham Open, and Palermo Open, measuring the world’s best polo players. Eduardo Novillo Astrada, Jaeger-LeCoultre global ambassador since 2006, and his team are among the selected favourites to be crowned winners of the champinship.
La Aguada team will have to work hard to proclaim themselves once again winners of “The Triplw Crown”. The team led by the Novillo Astrada brothers won the triple crown in 2003, after winning the Tortugas Open, Hurlingham Open, and Palermo Open in the same season. They became the fourth team in polo history to win the three tournaments in one season. This year they will be officially sponsored by Jaeger-LeCoultre and Standard Bank.
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Jaeger-LeCoultre is celebrating the 80th anniversary of its legendary Reverso; and to celebrate femininity, the top brand has unveiled a new expression of this emblematic timepiece: the Grande Reverso Lady Ultra Thin. And for all her glamour, elegance, and ultra femininity, worl famous German actress and model Diane Kruger has been chosen to represent this new line.
Diane Kruger has been Jaeger-LeCoultre’s ambassadors for three years, and now she is now the new face of the new Grande Reverso Ultra Thin. In Diane, Jaeger has found its muse and inspiration. Place Vendôme, at The Ritz Hotel next to Jaeger-LeCoultre Boutique, the artistic talent of Marcel Hartmann found its expression at this prestigious location chosen for the photo shoot presenting the Grande Reverso Lady Ultra Thin. 
This unique reversible timepiece allows personalized engraving, and its presented in an ergonomic and yet feminine style. the Ultra Thin version is only 7.2 mm thick and its refined design is enhanced by a double row of diamonds on the front. 
Technical Details:
Movement: Mechanical Manual Calibre: Jaeger-Lecoultre Calibre 846. 18 jewels, 2.9 mm high, 93 pieces, 40-hour power reserve or Quartz Movement Jaeger-Lecoultre Calibre 657 4 Jewels, 2.15 mm High, 68 pieces.
Functions: Hours, minutes
Case: 55 x 35 mm
Case materials: 18K Ping Gold, or 18K White Gold or Stainless Steel
Crystal: sapphire crystal, hardness N. 9
Water resistance: 30 meters (or 99 feet)
CHECK OUT!
Jaeger LeCoultre's Watches at Interwatches!
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Singer Kit Chan the unique Reverso Squadra Art Ice on her wrist
Kit Chan is widely regarded as an icon in the pop music and arts scene in Singapore. She also starred in hit musicals in Hong Kong, Taiwan, China and is a published author and poet.
The latest version of the classic thriller Tinker Tailor Soldier Spy has premiered at the Venice Film Festival, at the Palazzo del Cinema during the 68th Venice Film Festival on September 5, 2011 in Venice, Italy.
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As part of the three seasons partnership between Jaeger-LeCoultre and the Global Champions Tour (“GCT”), the official partner and time keeper of the series was present at the GCT of the Netherlands, Valkenswaard.
The two brands are well suited as the GCT represents the most prestigious championship in show jumping today, just as Jaeger-LeCoultre is one of the most renowned and high quality watchmakers in the world.
At the prize giving ceremony the brand proudly rewarded a unique timepiece to Beezie Breezes
She is steady, accurate and very focused. She has a great team around her and Saturday the 13th of August it all came together. USA rider Beezie Madden romped off to an emphatic win in the Global Champions Tour Grand Prix of Valkenswaard. Beezie claimed the win with a new team horse Cortes "C” that she has only had for a few months.
This is just her second Global Champions Tour start this year and although Beezie has been competing on the Global Champions Tour since 2006, this is her finest result to date.
Beezie took home the cheque for 92.000 euros as well as receiving the Jaeger-LeCoultre Reverso watch that has been especially engraved for the series.
Jaeger-LeCoultre and Equestrian sports: Birth of the Reverso watch
A long time ago, back in 1931, in a dusty vortex and to the accompaniment of horses’ hooves hammering, an idea was born: a watch with a dial that could protect itself from shocks, all the while offering a personalized engraved case-back. Eighty years later, the Reverso has progressed from watchmaking icon to cult status.
In 30s’ the Reverso was developed specifically to withstand the rough and tumble of chic leisure activities.
Capable of accompanying players’ sporting feats while maintaining its exemplary discretion, its stainless steel case slid in its support and swiveled completely to turn its back on time. The Reverso was born.
Through sports partnerships supported by the brand in many different countries and the announcement of an agreement signed with the world’s finest jumping organization, the longstanding ties between Jaeger-LeCoultre and Equestrian sports are stronger than ever.
Nobility, speed, accuracy and impeccable dexterity are the principles that have consistently inspired the rules of polo, and jumping.
From the entrance arch to the main playground, Jaeger-LeCoultre will be present on the main areas of the competitions. During the events, guests will be welcomed in the VIP area, where they will attend a beautiful spectacular and also discover the latest timepieces from La Grande Maison.
In 2011, to celebrate the 80th anniversary of Reverso, the winner of every tournament will win a Reverso specially engraved by the Manufacture for this occasion.
CHECK OUT!
Jaeger LeCoultre's Watches at Interwatches!
Other Related Post:
Saif and Kareena attend 80th anniversary of Reverso in Paris
Personalising your Jaeger LeCoultre Reverso onlineJaeger-LeCoultre Reverso: celebrating a Legend in Paris
Avenuel Boutique Grand Opening Event
Shanghai International Film Festival Partnership
Aston Martin Racing: Opening racing session at Sebring, US
Source:
[ Jaeger LeCoultre Official Website ]
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