Longines DolceVita Aishwarya Rai Bachchan - Interwatches.com News

Friday 12 August, 2011 - 12:00 PM EDT

Longines DolceVita & Aishwarya Rai Bachchan

Contemporary elegance created through a combination of steel and gold

The Longines DolceVita collection was created in 1997 and has enjoyed immense success ever since. It embodies the brand’s vision of contemporary elegance. With their typical harmonious rectangular case, the various models in this collection are based on the delights of the Italian way of life – la Dolce Vita. Now Longines has created a new version of this horological elegance by combining steel with yellow or rose gold. The British filmstar Kate Winslet, who won the Oscar for best actress in 2009, the icon of Bollywood Aishwarya Rai Bachchan and the Asian star Chi Ling Lin can be seen wearing this work of art.

The Longines DolceVita collection embodies the brand’s vision of contemporary elegance. Created in 1997, this collection has been immensely successful all around the world and today adorns the wrists of many women who appreciate refinement. The models in the collection typically have a rectangular case which offers great potential for variation. Now Longines has decided to create a new version of contemporary elegance by using different colours of gold to enhance the brilliance of the steel. This new model, which will enchant all female customers, is available in steel with yellow gold or steel with rose gold. It offers a new dimension to the elegance of Longines’ products.

The new additions to the DolceVita collection that combine steel with yellow or rose gold are available in three sizes, to suit all tastes and requirements. They feature either a white dial with Arabic numerals and indices, a silvered “flinqué” dial with blue Roman numerals or white a mother-of-pearl dial set with diamonds. The versions in steel and rose gold also have white a mother-of-pearl dial with arabesque numerals. Like the rectangular case that combines steel with gold, the bracelet on which these new models are mounted brings together the brilliance of steel and the gentle warmth of gold. Certain models are set with diamonds. All models are fitted with a quartz movement.

Travelling through Italy, the attentive tourist will be aware of the charms of a Mediterranean country full of subtle perfumes. Offering a dreamlike walk through the remains of an illustrious empire, or precious moments of relaxation on the beach, or a quiet rest on a sunny terrace in a village square, this country enjoys a way of life that is unique – la Dolce Vita. With the Longines DolceVita collection, launched in 1997, the brand offers a horological vision of this gentle way of life. A new version that combines steel with yellow or rose gold has now been added to the collection. The British filmstar Kate Winslet, who won an Oscar for best actress in 2009, the Bollywood icon Aishwarya Rai Bachchan and the Asian star Chi Ling Lin can all be seen wearing a model in the Longines DolceVita collection.




Aishwarya Rai Bachchan

Who could embody Longines' motto "Elegance is an attitude" better than Aishwarya Rai Bachchan? It therefore should come as no surprise that the Indian beauty has been an ambassador for the Swiss brand for more than 10 years.

Considered by many as one of the most beautiful women in the world, Aishwarya Rai Bachchan was born in Mangalore (India) on 1 November 1973. Being a natural beauty she began modelling whilst studying architecture, as recommended by her professor. In the light of her phenomenal success she become a professional model and was simultaneously approached by many in the Indian film industry (mostly Bollywood ), but instead participated in Miss India and subsequently won the title and represented India to win the Miss World 94-95 title. Unable to lead a regular student life from her new celebrity status, she decided to accept the numerous film offers from the Indian film industry and began her career as an actor in 1996, achieving great success, breaking convention, winning several accolades and awards (including a couple of prestigious awards, equivalent to an Oscar) and top honours throughout her career till date.

In 2002 she starred in Devdas, one of the most ambitious and internationally impactful films in Bollywood's history, which triumphed at the Cannes Film Festival. Following this, Aishwarya gained international fame and became the first Indian to be asked to join the festival jury the following year. Hollywood couldn’t resist and her first film in English, Bride and Prejudice, was released in 2004 and soon other International productions followed. Aishwarya Rai has also been a front-runner for the country. A call from the soldiers of her country made her the first Indian woman to scale the inhospitable terrain of Siachen. Aishwarya Rai’s global reach and talent saw the first Indian female actor to work in a mainstream Hollywood cinema. It was the first step to many more films to follow. In 2008, Forbes ranked her the highest earning celebrity from India. This was the first instance that an Indian actress was featured on the prestigious list. Aishwarya Rai Bachchan was a brand name with huge global value, so there was no surprise when she was the first Indian to appear on the Late Show with David Letterman, and was the first Bollywood personality to appear on Oprah’s Women across the globe segment. In addition to these achievements, Aishwarya was recently awarded the Padmashree, which is given by the Indian Government as a recognition for her outstanding contribution in the field of arts and culture. She was also presented with the French honour.

Although blessed with talents Aishwarya has never forgotten the less fortunate ones and she set up a charitable foundation Aishwarya Rai Foundation, in order to help those in need. In spring 2007 Aishwarya got married to Abhishek Bachchan, who is the son of legendary actor Amitabh Bachchan and the former actress Jaya Bachchan, a family regarded as one of the most prestigious and respected families in the Indian Film Industry.




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Longines Watches Press Release

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