
The 2011 Grand Slam for Children, the 16th event organized by Andre Agassi foundation, will take place on October 29th in Las Vegas, and this year Longines joins the list of brands sponsoring the event. Hosted by tennis legend and philanthropist Andre Agassi, the benefit concert promises to be a night to remember with a headline that will be the envy of many.
Longines strengthens the partnership built with the Andre Agassi Foundation for education and are delighted to become the presenting sponsor of the Grand Slam for Childred, declared Longines President Walter von Kanel. Agassi on his part also stated that he feels it’s amazing what can be accomplished when people come together to change lives and make the world a better place for children.
Brining together some of the world’s greatest entertainers that have inspired the generosity of the world, the 16th Grand Slam promises to be a big hit in building awareness and raise money for the Foundation. Among the stars to participate at the event, the headline includes names such as Michael Buble, Jimmy Kimmel, Martina McBride, Smokey Robinson and Train.
The Grand Slam has raised nearly $92 million since its foundation in 1995, including $8.5 million from the 15th event, to support a movement that’s improving education. Joining the impressive list of artists named above, an additional top-name talent will be announced prior to the night of the event, which will include a cocktail reception, gourmet dinner, live auction and benefit concert. Sponsorships for the Grand Slam are still available at the following levels: Silver $10,000, Gold $17,500, Platinum $40,000, and Diamond $85,000.
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The 2011 Rakuten Japan Open Tennis Championship was held in Tokyo from October 3rd to October 9th with Longines acting as official timekeeper for the third consecutive year. At the oldest ATP World Tournament in Asia, which took place in the Ariake Coliseum in Tokyo, the two finalists of the men’s single, Andy Murray and Rafael Nadal, were presented with a Longines Admiral.
This Championship is one of the major events in the Asia sports calendar and a must event for all tennis fans, and this year Andy Murray set himself an advantage over Rafael Nadal, winning the championship on October 9th. The President and Representative Director of Swatch Group Japan presented the two finalists with two Longines, a brand that has collected funds at the Longines Smash Corner to support Tohoku area, as part of its commitment to the world of tennis.
In a relationship with the world of sports that started in 1978, Longines has enjoyed a privileged relationship with tennis, and it was appointed official timekeeper and partner of the Roland-Garros International Tennis Championship in Paris, Kremlin Cup in Moscow, and the Rakuten Japan in Tokyo. It has additionally appointed two Ambassador of Elegance from the tennis world, Andre Agassi and his wife Stefanie Grad, two of the world’s most admired players.
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Longines' Watches at Interwatches!
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