Tennis legend, philanthropist, and Longines Ambassador of Elegance Stefanie Graf will join the Swiss watch company Longines and Tourneau on January 24th, 2012 at Tourneau's flagship location in New York City for a special ribbon cutting ceremony to unveil Longines' brand new shop within Tourneau. 

To celebrate the highly anticipated opening, Longines will host a private preview of the shop for top US press, followed by an intimate cocktail reception for VIP clientele. As part of the festivities, invited media and guests will be able to view Longines' newest collections of elegant watches including The Longines Master Collection Moon Phases, Longines DolceVita Steel/Gold, and The Longines Column-Wheel Chronograph.

In addition to the ribbon cutting ceremony, for a small donation guests will have a chance to win a HydroConquest watch in stainless steel with a blue dial.  The HydroConquest series is part of the Longines Sports Collection which combines the elegant look of Longines with the required functions for sporting watches.  Proceeds from the donations will benefit Stefanie Graf's honorable charity " Children for Tomorrow" . A non-profit organization focused on helping children and their families who are victims of war, persecution or organized crime, "Children for Tomorrow" has helped countless families throughout the years.

Tourneau Time Machine has been open since 1997, and Longines is proud to be part of this prestigious store.  

Longines hosted a magnificent opening ceremony in Taiwan on December 20th for the new Shin Kong Mitsukoshi Taichung Store.

On the grand opening day, Longines CFO, Mr. Richard Strohmeier and Longines global ambassador of elegance, Chi-Ling Lin both show up on the boutique opening event. Longines CFO, Mr. Richard Strohmeier and Vice President of Longines Taiwan, Erica Chang both deliver a welcome and grateful speech during the grand opening press conference.

Chi-Ling Lin was invited to the Longines Shin Kong Mitsukoshi Taichung boutique opening and brought with her the remarkable attraction of elegance. During the event, Longines Ambassador of Elegance, Chi-Ling Lin highly appreciated the Longines Saint-Imier Collection and conveyed that “Elegance is an attitude” to all guests and media. To express Longines’ support for Chi-Ling Lin good will, Longines donates NT$ 200,000 to the Chi-Ling Charity Foundation for helping kids and teenagers to receive the education and fulfill their dreams.  

To enhance consumers’ awareness of Longines Shin Kong Mitzukoshi Taichung boutique, six models wore the Longines Saint-Imier Collection and presented floor shows at the ground floor and 1st floor in SKM department store before the beginning of the opening event.