Longines opening ceremony in Taiwan - Interwatches.com News

Longines hosted a magnificent opening ceremony in Taiwan on December 20th for the new Shin Kong Mitsukoshi Taichung Store.

On the grand opening day, Longines CFO, Mr. Richard Strohmeier and Longines global ambassador of elegance, Chi-Ling Lin both show up on the boutique opening event. Longines CFO, Mr. Richard Strohmeier and Vice President of Longines Taiwan, Erica Chang both deliver a welcome and grateful speech during the grand opening press conference.

Chi-Ling Lin was invited to the Longines Shin Kong Mitsukoshi Taichung boutique opening and brought with her the remarkable attraction of elegance. During the event, Longines Ambassador of Elegance, Chi-Ling Lin highly appreciated the Longines Saint-Imier Collection and conveyed that “Elegance is an attitude” to all guests and media. To express Longines’ support for Chi-Ling Lin good will, Longines donates NT$ 200,000 to the Chi-Ling Charity Foundation for helping kids and teenagers to receive the education and fulfill their dreams.  

To enhance consumers’ awareness of Longines Shin Kong Mitzukoshi Taichung boutique, six models wore the Longines Saint-Imier Collection and presented floor shows at the ground floor and 1st floor in SKM department store before the beginning of the opening event.