Longines News
Friday 10 September, 2010 - 10:30 AM EDT
NEW Longines DolceVita
Contemporary elegance created through a combination of steel and gold
The Longines DolceVita collection was created in 1997 and has enjoyed immense success ever since. It embodies the brand’s vision of contemporary elegance. With their typical harmonious rectangular case, the various models in this collection are based on the delights of the Italian way of life – la Dolce Vita. Now Longines has created a new version of this horological elegance by combining steel with yellow or rose gold. The British filmstar Kate Winslet, who won the Oscar for best actress in 2009, the icon of Bollywood Aishwarya Rai Bachchan and the Asian star Chi Ling Lin can be seen wearing this work of art.
The Longines DolceVita collection embodies the brand’s vision of contemporary elegance. Created in 1997, this collection has been immensely successful all around the world and today adorns the wrists of many women who appreciate refinement. The models in the collection typically have a rectangular case which offers great potential for variation. Now Longines has decided to create a new version of contemporary elegance by using different colours of gold to enhance the brilliance of the steel. This new model, which will enchant all female customers, is available in steel with yellow gold or steel with rose gold. It offers a new dimension to the elegance of Longines’ products.
The new additions to the DolceVita collection that combine steel with yellow or rose gold are available in three sizes, to suit all tastes and requirements. They feature either a white dial with Arabic numerals and indices, a silvered “flinqué†dial with blue Roman numerals or white a mother-of-pearl dial set with diamonds. The versions in steel and rose gold also have white a mother-of-pearl dial with arabesque numerals. Like the rectangular case that combines steel with gold, the bracelet on which these new models are mounted brings together the brilliance of steel and the gentle warmth of gold. Certain models are set with diamonds. All models are fitted with a quartz movement.
Travelling through Italy, the attentive tourist will be aware of the charms of a Mediterranean country full of subtle perfumes. Offering a dreamlike walk through the remains of an illustrious empire, or precious moments of relaxation on the beach, or a quiet rest on a sunny terrace in a village square, this country enjoys a way of life that is unique – la Dolce Vita. With the Longines DolceVita collection, launched in 1997, the brand offers a horological vision of this gentle way of life. A new version that combines steel with yellow or rose gold has now been added to the collection. The British filmstar Kate Winslet, who won an Oscar for best actress in 2009, the Bollywood icon Aishwarya Rai Bachchan and the Asian star Chi Ling Lin can all be seen wearing a model in the Longines DolceVita collection.
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Source:
[ Longines' Official Website ]
Possible Related Links:
[Â Longines' DolceVita's Official Website ]
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Thursday 26 August, 2010 - 10:00 AM EDT
NEW Longines “Real Tennis HD†game on the iPad.
Official partner and timekeeper for the Roland Garros French Open
Longines is proud to be the official partner and timekeeper for the Roland Garros French Open. In an extension of this partnership with the world of tennis, Longines has also become the official timekeeper for the Rakuten Japan Open Tennis Championship and of the Kremlin Cup in Moscow. Andre Agassi and Stefanie Graf, that legendary pair of champions, are also Ambassadors of Elegance for the Swiss watch brand.
Now Longines is extending its commitment within the world of tennis by sponsoring the “Real Tennis HD†game on the iPad.
Meet up with the greatest players on the circuit in the best tennis game on iPad! Use the “accelerometer†controls to serve, as well as a joystick for a truly intuitive control method! Participate in Career mode and progress in the various tournaments on clay, grass or synthetic courts. Test your racquet skills against your friends in local multiplayer mode!
Click here to download the “Real Tennis HD†game from the Apple Store.
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Longines' Watches at Interwatches!
Source:
[ Longines' Press Release ]
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Tuesday 20 July, 2010 - 10:10 AM EDT
Francesca Schiavone and Longines
A concluded partnership
Francesca Schiavone, the new queen of Italian tennis, and Longines have concluded a partnership. The winner of Roland-Garros 2010 joins the Longines Ambassadors of Elegance. She perfectly embodies the values of the brand thanks to her search of elegance, her technical excellence and her refinement. Francesca Schiavone is wearing a Conquest watch from the Longines Sport Collection.
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Longines' Watches at Interwatches!
Possible Related Links:
[ Longines' Official Website ]
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Friday 04 June, 2010 - 10:00 AM EDT
The Longines Column-Wheel Chronograph
Data Technical
Having launched a watch fitted with an exclusive, self-winding chronograph movement with a column wheel which controls the chronograph functions in 2009, Longines has now identified new uses for this exceptional, user-friendly calibre. Under the name of the Longines Column-Wheel Chronograph, these latest models represent an updated version of the timing equipment that Longines has developed over the years. 
Technica Datal:
Reference: The Longines Column-Wheel Chronograph. Caliber: Self-winding, mechanical movement with a column-wheel chronograph mechanism, calibre L.688.2 (ETA A08.231), 13¼ lines, 27 jewels, 28,800 vibrations per hour; 55-hour power reserve. Functions: Hours, minutes, small seconds, date, chronograph, 30-minute continuous-action counter and 12-hour continuous-action counter. Case: Round, stainless steel, Ø 40 mm, transparent sapphire glass case back. Dial: Silvered, gold-plated applied hour symbols. Hands: Dauphine, gold-plated, coated with Superlimunova. Water-resistant: to 30 meters. Glass: Hesalite. Strap: Dark brown genuine alligator with buckle.
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Longines' Watches at Interwatches!
Possible Related Links:
[ Longines' Official Website ]
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Thursday 03 June, 2010 - 10:00 AM EDT
Longines PrimaLuna Thousand and One Nights
The charm of rose gold and steel
The famous Swiss watchmaker has created new models to add to its Longines PrimaLuna collection that combine the radiance of steel with the warmth of rose gold. Varied, harmonious and elegant, the Longines PrimaLuna collection is a tribute to the modern woman. Longines has now added a model in rose gold and steel where the alluring sparkle of the diamonds that cover the dial light up the night with a thousand stars. It has called this new watch Longines PrimaLuna Thousand and One Nights.
Technical Data
The Longines PrimaLuna Thousand and One Nights is a quartz watch (calibre L250), with a shower of diamonds whose brilliance sets alight the depths of darkness. Its dial is covered with 314 Top Wesselton VVS diamonds (0.376 carats) and it also features a circular case in steel and rose gold set with 44 Top Wesselton VVS diamonds (0.299 carats). This model shows the hours, minutes and seconds. Fitted on a bracelet of steel and rose gold and featuring rose hands, the Longines PrimaLuna Thousand. Water-resistant to 30m.
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Longines' Watches at Interwatches!
Possible Related Links:
[ Longines' Official Website ]
[Longines' PrimaLuna's Official Website ]
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