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Wednesday 08 June, 2011 - 09:50 AM EDT

New Omega Model: The Ladymatic for the 21st century

feminine grace and elegance in another era





The OMEGA Ladymatic reintroduces a name from the storied brand’s illustrious past. Originally launched in 1955 and continuing for the better part of a generation, the Ladymatic wristwatch line defined feminine grace and elegance in another era. It was one of the brand’s first self-winding watches to be designed especially for women and it featured the smallest automatic movement OMEGA had ever made.

OMEGA has revived the legendary name with a family of watches whose design originality and Co-Axial innovation combine to give an entirely new meaning to Ladymatic. These are timepieces that have been created to address women’s desire to own wristwatches that make profound fashion statements but which are also equipped with the best series-production mechanical watch movements in the world.

The product line

The watches in the new Ladymatic line feature polished 34 mm cases with a decorated with a unique wave pattern around their outside perimeter which is separated from the inner case body by a distinctive ceramic ring. The cases are crafted in 18 Ct red or yellow gold or in stainless steel. The inner case body for the gold models is made of titanium; the stainless steel Ladymatics have stainless steel inner case bodies.

The Ladymatic watches are offered with a choice of polished or snow-set diamond-paved bezels. The polished caseback has a sapphire crystal that reveals the movement that powers the watch.







The dial

The stunning face of the Ladymatic is highlighted by a swirling pattern emanating from the centre of the dial which reflects the waves. The mother-of-pearl or lacquered black dials match the colour of the striking ceramic ring. The dials are available either with 11 diamond indexes in facetted 18 Ct gold mounts or in understated elegant simplicity with no hour markers. There is a diamond-polished date window at the 3 o’clock position. The polished alpha-shaped hands have been crafted from 18 Ct gold and are treated with white Super-LumiNova, making them readable in any lighting conditions.

The OMEGA Ladymatic watches are presented either with bracelets in metals matching their cases or on alligator leather straps in mother-of-pearl white or brilliant black.

The new OMEGA Ladymatic Collection draws certain influences from its namesake: like the original Ladymatic watches, the line perfectly blends graceful, timeless design and OMEGA’s groundbreaking technology. The new collection, with its Co-Axial technology and bold fashion features, takes the best elements of an earlier era and introduces them, completely updated and upgraded, to discriminating women in a new century.

The movement

The movement driving the Ladymatic watches is the OMEGA Co-Axial calibre 8520/8521. At its heart is the Co-Axial escapement, the component that in 1999 signalled a revolution in how mechanical wristwatches are made. Each movement is equipped with OMEGA’s exclusive Si 14 silicon balance spring, an innovation that makes it more resistant to external shocks and environmental disturbances.

Each watch in the OMEGA Ladymatic collection is an officially certified chronometer, an objective testimony to their outstanding timekeeping performance.
4 years warranty

The stability and reliability delivered by the combination of the best women's mechanical watch movement in the world and the silicon balance spring means that each OMEGA Ladymatic comes with a four-year warranty.




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Other Related Links:

Omega Wristwatch Company's HistoryINTRODUCTION OMEGA SPEEDMASTER

Omega Seamaster





Source:

[
Omega Official Website ]



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Tuesday 12 April, 2011 - 10:50 AM EDT

Omega Wristwatch Company's History




The forerunner of Omega was founded at La Chaux - de - Fonds, Switzerland in 1848 by 23-year-old Louis Brandt, who assembled key-wound precision pocket watches from parts supplied by local craftsmen. After his death in 1879, his two sons Louis-Paul and César abandoned the unsatisfactory assembly workshop system in favour of in-house manufacturing and total production control.  In January 1880, the enterprise moved into a small factory buying the entire building in December. Two years later, the company moved into a converted spinning-factory in the Gurzelen district of Biel, where headquarters are still situated today. Their first series-produced calibres, Labrador and Gurzelen, as well as the famous Omega calibre of 1894, would ensure the brand's marketing success.
Louis-Paul and César Brandt both died in 1903, leaving one of Switzerland's largest watch companies in the hands of four young people, the oldest of whom, Paul-Emile Brandt, was not yet 24. Brandt was the great architect and builder of Omega. His influence would be felt over the next half-century. The economic difficulties brought on by the First World War would lead him to work actively from 1925 toward the union of Omega and Tissot, then to their merger in 1930 within the group SSIH, Geneva. Under his leadership, and from 1955 that of Joseph Reiser, the SSIH Group continued to grow and multiply, absorbing or creating some fifty companies. By the seventies, SSIH had become Switzerland's number one producer of finished watches and number three in the world.
Weakened by the severe monetary crisis and recession of 1975 to 1980, the two giant watchmaking groups' R&D and production operations at the ETA complex in Granges merged in 1983 to form the Holding ASUAG-SSIH. In 1985, the holding company was taken over by a group of private investors under the strategy and leadership of Nicolas Hayek. Immediately renamed SMH, Société suisse de Microélectronique et d'Horlogerie, the new group achieved rapid growth and success to become today's top watch producer in the world. Named Swatch Group in 1998, it now includes Blancpain and Breguet. Omega remains one of its most prestigious brands.


THE OMEGA HERITAGE

1884: Louis Brandt creates a pocket watch assembly workshop in La Chaux-de-Fonds, Switzerland.
1889: Relocated in Bienne, with 600 employees and an annual production of 100 000 pieces, Louis Brandt & Fils becomes the largest watch company in Switzerland.
1894:  Louis Brandt 8 Fils develops the ingenious " Omega " is - calibre - for which the company is named.
1917 – 1918:  OMEGA is the official watch supplier of the British Royal Flying Corps and theU.S. Army during World War I.
1932:  OMEGA times the Olympic Games for the first time, in Los Angeles. Since then,
the most important sports events throughout the world are timed by OMEGA.
Launch of the " Marine " watch with double case, the first OMEGA diver watch.
1939:  OMEGA is the official watch supplier of the British Royal Flying Corps during World War II.
1952:  Introduction of the first OMEGA " Constellation " chronometers (precision,  reliability, design), soon to become the brand's top line.
1957:  Creation of the " Speedmaster " chronograph.
1965:  After rigorous testing of several brands, the NASA space program chooses
OMEGA'S Speedmaster Chronograph as its official watch.
1969:  On July 21 st, the OMEGA Spedmaster Profesional chronograph becomes the first and only watch ever worn on the Moon, as the world marvels at Neil Armstrong
setting foot on the Moon.
1970:  OMEGA receives the "Snoopy Award " from NASA for the crucial role played by the Speedmaster in the saving of the Apollo 13 mission.
1981:  Launch of the " Omega Seamaster 120 m ", an elegant diving watch (screwlock
crown, mineral glass bezel ring), successfully tested on the wrist of the French diver Jacques Mayol during his famous record dive without scuba to 101 meters' depth off the coast of Elba Island, November 4, 1981.
1989:  The Speedmaster Professional becomes the official watch of Soviet Cosmonauts.
Launch of the "Seamaster Professional Chrono-Diver Watch" (30o m/1000 ft), equipped with helium escape valve, the world's first mechanical diver chronograph (with chronometer certificate) with push-buttons which works underwater to a depth of 30 meters.
1994:  Launching of the world's first self-winding wristwatch with Central Tourbillon.
1998:  OMEGA introduces the Speedmaster Professional X-33, a watch designed in coordination with astronauts and professional pilots, integrating the latest technical features required by top specialists in manned space missions.
1999:  Introduction of the world's first industrially produced coaxial escapement movement in the OMEGA De Ville Co-Axial Watch, providing long-lasting
accuracy and requiring greatly reduced lubrication servicing.

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Wednesday 09 March, 2011 - 11:40 AM EST

INTRODUCTION OMEGA SPEEDMASTER

Omega Watches

  The Speedmaster first appeared in 1957 following and idea by Pierre Moinat, creative director of Omega. The name, Speedmaster, was chosen as a suggestion fot its use. The external bezel with engraved tachometric scale was one of the novelties. The black dial with tritium-plated hands and hours recalled the instruments found in a car and contributed to conferring a classic yet sporty look to the Speedmaster. The case, with the base-plate screws down and the pump-action chronograph buttons, was designed by Claude Baillod, one of Omega´s designers, and the first prototype was made by Georges Hartman.  The Speedmaster was destined to be part of the large family of Seamasters and like those watches, these ones kept the seahorse symbol on the base-plate. After a long period of severe testing and comparisons with other apparently similar chronographs, the watch was given the “Professional” title and allowed to accompany the first (Apollo XI) mission and the last landing on the Moon (Apollo XVII) In half a century of production, there have been some aesthetic and mechanical transformations: the case has changed from and size, the calibre is different and variants have been made in precious metals. All of the series have presented character and personality. The Speedmaster Professional is still today part of the “EVA” (Extra Vehicular Activity) equipment used by all astronauts for their “Strolls” in space!

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Monday 07 March, 2011 - 11:40 AM EST

Omega Seamaster

For Adventure Lovers

  The Seamaster line offers an attractive elegant-sports watch, the Seamaster. This Omega wristwatch is water proof to 120 meters, it is used for all types of sports activities. The Professional Diver watch Seamaster (WR to 300 m) and Seamaster Chrono Diver were designed in collaboration with professional divers who know the importance of reliability and security. The Seamaster line combines advanced technology with exclusive precious materials like: tantalum, titanium or pink gold - available with mechanical or quartz movements. The Seamaster Professional Chrono-Diver features: push-buttons functioning to a depth of 30o m, screw-in crown, unidirectional turning bezel and 60-division minute circle with first 15 minutes bolder and helium escape valve. Anti-Reflective sapphire crystal and screwed back with protective cap for the movement. The Seamaster 300 m. 7,1 GMT, with its innovative and elegant "black rubber" look, was introduced in 1998 for globetrotters' leisure or business wear.

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Friday 25 February, 2011 - 12:10 PM EST

Omega Mens Chronostop Steel Watch

A Fine Symbol of Distinction






Fine and unusual, the Omega Chronostop Steel Watch features a tunneau shaped case. It is also water resistant, stainless steel driver's wristwatch with single button chronograph. Two-body, solid, polished and brushed the Omega Chronostop has half hooded lugs and push-button at 2 o'clock to start or stop (continued press to read time) and return-to-zero function, winding crown at 4 o'clock. It is matte grey with second divisions. Luminous black and white “baton” hands, orange hand for the chronograph.

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