Piaget News
Tuesday 10 November, 2009 - 08:40 AM EST
Piaget Fingerprint Watch Created for Chris Ludacris
Ludacris Fingerprint timepiece, valued at $28,200
Proceeds from $28,200-valued timepiece to benefit National Runaway Switchboard.
Music icon Chris "Ludacris" Bridges not only left his fingerprint on music, film and philanthropy worlds, but also it was used to design a unique Swiss-made watch by Geneva-based Piaget.
Christopher Brian Bridges (born September 11, 1977) better known by his stage name Ludacris, is an American rapper and actor. Along with his manager, Chaka Zulu, Ludacris is the co-founder of Disturbing tha Peace, an imprint distributed by Def Jam Recordings. Ludacris is the highest-selling Southern hip hop solo artist of all time with over 17 million units sold in the United States and 24 million records sold worldwide. Ludacris has won SAG, Critic's Choice, MTV, and Grammy Awards during his career.
The song "Politics As Usual" from Ludacris' mixtape The Preview has stirred controversy due to lyrics in the song criticizing Reverend Jesse Jackson ("Now Jesse talkin’ slick and apologizin’ for what?/ If you said it then you meant it"), John McCain ("McCain don’t belong in any chair unless he’s paralyzed"), President George W. Bush ("Yeah I said it, 'cuz Bush is mentally handicapped/ Ball up all of his speeches and throw 'em just like candy wraps/ 'Cuz what you talkin' I hear nothin' even relevant/ And you the worst of all 43 presidents"), and insulting Hillary Clinton ("Hillary hated on you, so that bitch is irrelevant..").
Piaget took Ludacris' fingerprint earlier in 2007 and shipped it to Piaget's offices in Switzerland where the piece was created. The Fingerprint watch is crafted in 18 K white gold with 78 brilliantly cut diamonds circling a 38 mm case. The watch's face is based on the distinctive pattern of whorls and swirls of the fingerprint which are set with 286 sparkling cut diamonds. The piece features a 430 P movement (the engine of the watch), one of the thinnest of its kind. Piaget is among the few Swiss manufacturers that actually produce their own movements.
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Monday 08 June, 2009 - 13:20 PM EDT
2009 The Piaget Polo Watch
30th Anniversary.
For the last 30 years, Piaget has been associated with the polo universe. Thirty years ago, the watchmaker brand produced the first polo watch.
The Piaget Polo watch, with its unique style and design, was launched in 1979 and soon became one of the brand’s iconic models. Inspired by the characteristic elegance of the polo clubs and their associates, the Piaget Polo Watch was adopted not only by the polo circle but also by stars as a luxurious object. It was a symbol of its time as it became a new way of wearing entirely gold timepieces.
It was then during the 80s that Piaget, under the lead of Yves G. Piaget, associated the watch brand to polo sport as it was an activity that clearly reflected the brand’s values: boldness, rigour and precision.
In order to celebrate the 30th anniversary of this emblematic collection, Piaget gave birth to five new versions in 2009 with a remaining faith to the 1979s design, the historical dials reveal their precious character without ostentation. Piaget’s anniversary models pay tribute to the characteristic design of the collection. But the landmark above all is represented by the new sporting chic model that opens up a whole new phase for the watchmaker company.
1979-2009: the Piaget Polo collection has made its mark on 30 years of watchmaking history. A brand icon, Piaget Polo is more timeless than ever.
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[ Piaget's Official Website ]
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Piaget's Watches at Interwatches!
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