Rolex News
Tuesday 24 August, 2010 - 10:10 AM EDT
Rolex celebrates 50 years of underwater heritage
Experience and knowledge
On the evening of January 23, 1960 as the setting sun turned the surface of the Pacific Ocean deep orange, Swiss oceanographer and engineer Jacques Piccard and United States Navy Lieutenant Don Walsh lowered themselves through the narrow tube and into the cabin of the bathyscaph, Trieste.
After having purchased the vessel, organised and financed the entire endeavour, the U.S. Navy then spent nine months preparing the Trieste and her team to participate in Project Nekton, a series of scientifically conducted deep dives carried out near the island of Guam in the Western Pacific. Nekton was, according to a U.S. Navy press release, a high-level undertaking intended to provide “scientific knowledge of sunlight penetration, underwater visibility, transmission of man-made sounds, and marine geological studiesâ€. Strapped to the outside of the Trieste was a Rolex “Deep Sea Specialâ€, the most advanced in a series of prototypes designed to withstand pressure that no human could ever survive. Together, the Rolex and the Trieste descended into uncharted waters.
Rolex was present on the project from 1953, when the Trieste was first launched, allowing the Swiss watch company to gain enormous experience and knowledge from the close collaboration in the years that would follow.
In early 1958, the U.S. Navy purchased the Trieste from the Piccards; Jacques was hired as a consultant to train personnel to maintain and operate it. The sphere of the Trieste – originally designed to withstand pressure at 6,000 metres (19,684 feet) – was then enlarged and perfected to withstand 11,000 metres (30,088 feet) of pressure. In all, the Trieste carried out 64 dives before the ship and her crew were ready for the ultimate test.
In jarringly rough seas on January 23, 1960 and with Piccard at his side, Walsh piloted the Trieste toward the silent darkness of the Mariana Trench. At almost 11 kilometres (6.8 miles) below sea level, the area known as the challenger Deep – the deepest known depression on the surface of our planet – was believed to be inhospitable to any life form.
At 10,916 metres, the pressure is over one metric tonne per square centimetre. To the surprise of the crew and, later, to the entire scientific community, with the help of the light provided by the bathyscaph’s mercury vapour lamps, Walsh and Piccard witnessed something no man had seen: marine life at the very bottom of the ocean. When the Trieste surfaced nearly 9 hours later, it became the first vessel – manned or unmanned – to reach the deepest part of the Earth’s ocean. The record set that day one half of a century ago remains unequalled by any manned vessel to this day. On January 25, 1960, a telegram arrived at the Rolex headquarters in Geneva. “Happy to announce that your watch works as well at 11,000 metres as it does on the surfaceâ€. It was signed Jacques.
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Source: Rolex www.rolex.com
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Thursday 27 May, 2010 - 10:40 AM EDT
Rolex Watches
A story of technique.
At the very beginning of the XX century, the pocket watch was the masculine timekeeper as the wristwatches were considered to be for ladies.
Some time after Cartier surprised the world with the revolutionary Santos, Hans Wildorf, together with Alfred Davis, bet on wristwatches and started developing smaller mechanisms for them.
In july, 1908 Wilsdorf registered, in La Chaux-de-Fonds, a new brand called Rolex Co. SA de Aegler. He chose Rolex as the brand’s name because it was pronounced the same way in most of the languages. 
Since the very beginning, Rolex worked hard in order to get the most reliable wristwatches. That’s why, in 1910, Rolex asked for the COSC certificate. In 1926, Rolex created the first watch submersible, the Oyster. English swimmer, Mercedes Gleitze, swam across the Ensglish Channel wearing the Rolex Oyster. The adventure certified Rolex’s first heroic mechanical deed.
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Possible Related Links:
[ Rolex's Official Website ]
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Thursday 01 April, 2010 - 08:40 AM EDT
BASELWORLD: Rolex's New Oyster Perpetual Models
Submariner Date, Explore and Datejut Lady 31 mm
With a prominent place the BASELWORLD 2010, Rolex illustrated the prestige and excellence for which is known with an impressive and outstanding stand.
Rolex is recognized worldwide for the quality and precision of its watches and also for sharing its wristwatch know-how and the enterprise spirit transmitted to connoisseurs Rolex audience.
The constant innovative and reinterpretation spirit was applied this year to the Submariner, the Explorer and the Datejust. These models, each with a unique identity, are recognized around the world as unsurpassable, timeless symbols of a certain art de vivre. They were presented, during BASELWORLD 2010, in new versions based, of course, on the vast Rolex heritage and honouring the passion for the perfection proper to Rolex brand.
Rolex Oyster Perpetual Submariner Date
The Submariner has expanded his horizons far beyond the element of its birth in 1953. At home in the depths of the oceans, a universe in which it remains the basic instrument of every diver, it long ago conquered terra firma, as the watch of action. Waterproof to 100, 200, then 300 metres as it successively evolved since its launch, the Submariner has always been the symbol of Rolex’s supremacy in waterproofness.
WHAT’S NEW?
It is today available in a steel version sporting a 40 mm case in 904L steel, of course, apart from being described as a robust timepiece, it is also waterproof and has corrosion resistance. It boasts a new rotatable bezel fitted with a practically scratchproof black Cerachrom insert with platinum graduations.
This new Submariner Date offers exceptional legibility thanks to hour markers and hands coated with luminescent Chromalight. Its mechanical movement equipped with a Perpetual rotor and a Parachrom hairspring pledges increased chronometric precision and reliability. Its unidirectional rotatable graduated bezel allows the safe reading of dive time.
This new model features the Rolex Glidelock clasp that allows for fine adjustments of the bracelet length.
Rolex Oyster Perpetual Explorer
Many attempts were necessary before Everest was finally conquered. It was 29 May 1953 and the heroes were Sir Edmund Hillary and Tensing Norgay. The both were wearing a Rolex Oyster Perpetual watch.
The Explorer persists in expressing man’s irrepressible need for achievement. From the very beginning, it embodies perseverance, experience and creativity, celebrating the strikingly relationship between technical developments, experience in the field, thought and action. It gets to be the incarnation of the constant and eternal relationship between Rolex and the outside world.
WHAT’S NEW?
The new Oyster Perpetual Explorer exemplifies that strength in today’s world, with its new élan to the sober and elegant lines which have long established it as an icon. Crafted from a block of 904Lsteel with exceptional anti.corrosion properties, it features a larger 39 mm casethat offers a bolder look and adds comfort to the wearer.
Equipped with a self-winding mechanical movement featuring a Perpetual rotor, a Parachrom hairspring and Paraflex shock absorbers, it reaches new heights of chronometric precision and resistance to extreme conditions.
Rolex Oyster Perpetual Datejust Lady 31 mm
Fresh, refined and elegant.
Fitting descriptions of the gracefully feminine new Rolesor models in the Oyster Perpetual Datejust Lady 31 mm collection, this delicate gems for daily wear are an invitation to share in their carefree youthfulness.
Theses new Lady 31 mm models in yellow, white and Everose Rolesor are available with a wide range of dials and decors.
The Rolex Oyster Perpetual Datejust Lady 31 mm is available with either a fluted bezel or domed bezel set with 24 or 48 brilliants, reflecting the slightly rebellious and mischievous side of the pieces with a hint of intrigue.
The timeless lightness of this Lady 31 mm should not obscure the extreme precision of its mechanical self-winding movement with a Perpetual rotor.
Possible Related Links:
[Rolex's Official Website ]
[ BASELWORLD'S Official Website ]
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Wednesday 10 March, 2010 - 13:10 PM EST
Rolex and Saint Patrick's: New arrivals, very limited quantities!
From 10 – 17 March, 7 Deluxe Days Opportunities.
This Saint Patrick's Week, Interwatches is launching a very unique campaign: A great selection of Rolex and Panerai Watches at outstanding prices: PLACE YOUR OFFER!
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Monday 08 March, 2010 - 12:00 PM EST
Eric Clapton's Watch Collection
Rolex Watches
(Eric Clapton)
Eric Patrick Clapton was born in 30th March, 1945. Eric is an English blues-rock guitarist, singer, songwriter and composer, inducted into the Rock and Roll Hall of Fame as part of the Yardbirds, then Cream and also as a solo performer. He was often considered to be by critics and fans as one of a kind musician, one of the greatest guitarists of all time. Clapton was ranked fourth in Rolling Stone magazine's list of the "100 Greatest Guitarists of All Time" and #53 on their list of the Immortals: 100 Greatest Artists of All Time.
(Eric Clapton at a concert)
Although Clapton has varied his musical style throughout his career and so he is qualified as an innovator in a wide diversity of genres. These include blues-rock (with John Mayall & the Bluesbreakers and the Yardbirds) and psychedelic rock (with Cream). Additionally, Clapton's chart success was not limited to the blues, with chart-toppers in Delta Blues (Me and Mr. Johnson), pop ("Change the World") and reggae (Bob Marley's "I Shot the Sheriff").
(Rolex Daytona)
Five of his most well known songs, those that have been sang for years: Before You Accuse Me, Wonderful Tonight, Tears In Heaven, Pretending and Change The World (Between a wide range of great songs).
(Rolex Chronograph Antimagnetic)
Those watches that are able to measure time with extreme precision are those for which we invest more money.
(Rolex Daytona)
Eric Clapton owns a watch collection, a very exclusive one, brought together as a consequence of the beauty and precision they share.
(Rolex Daytona)
Possible Related Links:
[ Rolex's Official Website ]
CHECK OUT!
Rolex's Watches at Interwatches!
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