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Monday 09 January, 2012 - 12:00 PM EST

Tag Heuer opens a new boutique in China

An outstanding boutique in a luxury International Mall Wuhan




Tag Heuer continues to expand its boutique network around the world and has recently opened a new boutique in the luxury International Mall, in Wuhan, China.

The new 81 sqm Tag Heuer boutique located in Chinese locality of Whuan clearly stands out with its 9.5-meter-high fronze facade and windown panes displaying the luxurious timepieces of the brand. 

All Tag Heuer’s series are presented in this boutique as well as the brand’s diversification lines giving the customer a unique opportunity to discover the brand in depth and with personalised atenttion from the watch experts.

The boutique in Whuan is now the 15th Tag Heuer exclusive boutique in China and the 128th worldwide. 





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Tuesday 22 November, 2011 - 15:00 PM EST

TAG Heuer Official Watch and Eyewear for Oracle Racing

Defending the America’s Cup in 2013





TAG Heuer has announced a partnership with the Oracle Racing crew and will now be the Official Watch and Eyewear during the America’s Cup World Series and the 34th America’s Cup final on San Francisco Bay in September 2013.

The announcement was made at a press conference coinciding with the preparatory regatta for the America’s Cup World Series in San Diego. Sixty international journalists attended the event, along with TAG Heuer President and CEO Jean-Christophe Babin, Oracle Racing CEO and afterguard Sir Russell Coutts and the team's skipper and helmsman Jimmy Spithill.

Jean-Christophe Babin announced that Tag Heuer is proud to be back on board with Oracle Racing. They have partnered before in 2003 to win the America’s Cup. Babin also added that the Oracle team is the yachting equivalent to TAG’s motor racing partners Vodafone McLaren Mercedes in Formula One and Audi Sport for the World Endurance Championship and Le Mans 24 Hours.

Oracle Racing CEO and afterguard Sir Russell Coutts on his part said that having such a prestigious world-renowned brand, famous for its involvement with top-level sporting events and personalities, join their team is not just great news for oracle Racing, but for the America’s Cup as well.

TAG Heuer will be present at all stages of Oracle Racing’s defense of the 34th America’s Cup, starting with the remaining matches in the new America's Cup World Series, which will be run in various world venues in 2012, and 2013.

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Thursday 17 November, 2011 - 12:00 PM EST

Tag Heuer aclaimed by the public the Watch of the Year Award

Awards to the Mikrograph and the 2011 Watchmaking campaign





Tag Heruer Mikrograph was awarded with the Public Prize and the Tag Heuer campaign was voted the Best 2011 Watchmaking Campaign at the prestigious Watch of the Year evenign organized by the Ringier Group in Geneva

Tag Heuer was twice acclaimed by an audience of over 450 personalities from the world of watchmaking and from communications. The Mikrograph, the first chronograph to display one hundredth of a second, thanks to a central hand, was awarded the best watch of the year by the public, whilst the campaign that supported its launch was awarded the Best Campaign prize. Overwhelming recognition for the brand, the only one who had twice the chance to be on the podium.



Jean-Christophe Babin, Tag Heuer’s President and CEO.declared that he is incredibly proud of his people: those who developed the Mikrograph as well as those who designed the advertising visuals that made it stand out. For such an innovative watch, we needed a campaign that would also break the mould, by dramatically staging the notion of precision in an original and creative manner.



When it comes to developing new timepieces, mechanical innovation serving ultimate precision has thus been the driver of the development of the Mikrograph. Two limited editions were launched on the market with 150 pieces each, one with a brown central dial and the other in anthracite grey. Developed with CLM BBDO, the Tag Heuer advertising agency, the campaign won the approval of a jury of communication professionals who were able to appreciate the poetry and refinement of the visuals and grasp the significance of the instant of time represented in that artistic way.



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Thursday 03 November, 2011 - 15:00 PM EDT

Preview of TAG Heuer new Aquaracer Edition

The Aquaracer 500m Chronograph Full Black






Following the success of the launch of the TAG Heuer Aquaracer 500m Full Black edition in 2010, TAG Heuer is launching in the new few weeks a new model: the Aquaracer 500m Chronograph Calibre 16 with Full Black treatment.

To get from the usual Tag Heuer models to the Full Black version, simply take the Aquaracer 500m 3-hand watch, swap the stainless steel case for a lightweight titanium case (coated in titanium-carbide) and add bright Green/ Yellow (Lime?) highlights. to give the watch that full stealth treatment look, even the crystal caseback has a smoked effect.

The Aquaracer Calibre 16 Full Black follows closely the design of the Calibre 5 model, with the design differences being the same as those between the standard TAG Heuer watch and Chronograph models. Apart from the obvious additions of the three Chronograph sub-dials, the Calibre 16 Aquaracer has the date function and cyclops back in the traditional 3 o’clock position, unlike the watch which has the date at 9 o’clock.

Like the McQueen Monaco chronographs recently introduced, the Aquaracer Calibre 16 Full Black will only be available from TAG Heuer boutiques as part of the strategy to develop a niche line of watches for the boutiques. The watch arrives in the next couple of weeks, and while not a limited edition, will only be made in small quantities.



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Tuesday 01 November, 2011 - 09:50 AM EDT

A new limited edition TAG Heuer Carrera Tachymeter Chronograph

Only 200 pieces of the The "India Racing"


TAG Heuer


Tag Heuer lanched a very special India Racing Edition watch this October 2011 honoring its longstanding relationship with motor racing with its "Mastering Speed for 150 years", a perfect offering for Formula 1 and Tag Heuer fans alike.

The TAG Heuer Carrera Tachymeter Chronograph has been chosen for this special edition. The Carrera Series draws its name from the most prestigious and dangerous endurance race of its day. The special 200 pieces of the India Racing limited edition have been adorned with the logo of 'Mastering Speed for 150 Years' with striking India colors – Saffron and Green, which has been placed on the dial and backcase of the watch.

Following the line of design of the India Racing motif, the chronograph hand along with the thread stitching on the leather strap is in India saffron colors, providing a fresh, enthusiastic appeal. The TAG Heuer Carrera Tachymeter Chronograph India Racing Limited Edition is thus a perfect example of the the soul of TAG Heuer: innovation, prestige, performance and precision.  

For more than a century, TAG Heuer has built its reputation on the core values of motor sports and GT cars: advanced design & materials, high-technology & high-performance movements, ultimate precision, and absolute reliability. This deep rooted motor racing heritage dates back to 1963 when Jack W. Heuer, the son of Charles-Edouard Heuer, started work on a new chronograph specifically designed for drivers and motor-racing enthusiasts.



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