TAG HEUER WATCHES HISTORY - Interwatches.com News

Thursday 21 April, 2011 - 13:10 PM EDT

TAG HEUER WATCHES HISTORY

TAG Heuer is one of the leading watch manufacturers in the world and the fourth most important watch seller in the wristwatch market. Its company motto "Swiss Avant-Garde Since 1860" characterizes the company's spirit, based on fascination within excellence in design and advanced technology. Progress, precision and innovation have always been the expression of the very core of TAG Heuer's philosophy.

In 1860 Eduard Heuer established his first workshop in St. Imier, Switzerland giving birth to what would be the world's reference of reliability and prestigious sports watches.

In 1869, Heuer invented and patented the first stem-winding system. Then, in 1911, Heuer launched his first dashboard chronograph developed for automobiles called Time of Trip. Five years later, he patented Micrograph, the world's first wristwatch with chronometer function. This unique model was capable of measuring 1/100th a second. In 1920, for the first time ever, the company officially time-kept the Olympic Games competitions.

In 1933 Heuer introduced the Autavia, the dashboard timer used for automobiles and airplanes. Afterwards, the Monte Carlo and the Master-Time were launched. In the 1950-70s, Heuer timepieces were utterly popular in auto sport.

The Autavia chronograph was launched in 1962. Two years later, after Juan Manuel Fangio's triumph during the "Carrera Panamericana Mexico" race, Jack Heuer launched Carrera Chronograph watch paying tribute to this excellent race car driver born in Argentina. Due to its exceptional success, the Carrera Chrono turned into the company's icon.

Again, in 1966, the Heuer Company established his pioneer status according to time measuring by manufacturing the world's first chronograph, capable of measuring 1/1000th a second.
In 1971, the Heuer Monaco watch became highly famous after Steve McQueen wore it in a "Le Mans" movie. That line was called "Steve McQueen Monaco Edition".

The TAG Group Holdings SA bought the Heuer Company, becoming TAG Heuer in 1985. The acronym TAG stands for Techniques D'Avant Garde. In 1992, TAG Heuer turned into the official timekeeper of Formula 1 races, raising even more its status. 1999 brought important changes to TAG Heuer Company as it was purchased by the LVMH (Louis Vuitton Moët Hennessy S.A.), a leading luxury goods company.

In 2002, TAG Heuer opened its first shop in New York. Two years later, it introduced TAG Heuer revolutionary Monaco V4 with a belt-driven movement, a newly patented world's first chronometer, capable of measuring 1/10,000th a second.

At the same time, TAG Heuer introduced wide-reaching its completely new haute couture collection, including the fine Diamond Fiction wristwatch that has 900 diamonds approximately. It shows time by lighting an LED from behind thousands of tiny diamonds. With that superb collection, TAG Heuer attested to its ability for luxury-oriented first class company.

To promote its watches TAG Heuer employed several brand ambassadors, among them: Tiger Woods, Brad Pitt, Maria Sharapova, Lewis Hamilton and others.

This post has 0 comments. Read or post comments.