Tag Heuer aclaimed by the public the Watch of the Year Award - Interwatches.com News

Tag Heruer Mikrograph was awarded with the Public Prize and the Tag Heuer campaign was voted the Best 2011 Watchmaking Campaign at the prestigious Watch of the Year evenign organized by the Ringier Group in Geneva

Tag Heuer was twice acclaimed by an audience of over 450 personalities from the world of watchmaking and from communications. The Mikrograph, the first chronograph to display one hundredth of a second, thanks to a central hand, was awarded the best watch of the year by the public, whilst the campaign that supported its launch was awarded the Best Campaign prize. Overwhelming recognition for the brand, the only one who had twice the chance to be on the podium.

Jean-Christophe Babin, Tag Heuer’s President and CEO.declared that he is incredibly proud of his people: those who developed the Mikrograph as well as those who designed the advertising visuals that made it stand out. For such an innovative watch, we needed a campaign that would also break the mould, by dramatically staging the notion of precision in an original and creative manner.

When it comes to developing new timepieces, mechanical innovation serving ultimate precision has thus been the driver of the development of the Mikrograph. Two limited editions were launched on the market with 150 pieces each, one with a brown central dial and the other in anthracite grey. Developed with CLM BBDO, the Tag Heuer advertising agency, the campaign won the approval of a jury of communication professionals who were able to appreciate the poetry and refinement of the visuals and grasp the significance of the instant of time represented in that artistic way.

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