Tag Heuer News
Tuesday 25 October, 2011 - 15:00 PM EDT
Second release of the TAG Heuer Carrera Mikrograph
Limited Edition in Anthracite
After the success of the TAG Heuer Carrera Mikrograph presented earlier this year with a limited edition of only 150 pieces, TAG decided to unveil yet another version of this limited edition timepiece, an additional 150 pieces of the Carrera Mikrograph, but this time in Anthracite rather than Brown.
As the demand for the TAG Heuer Carrera Mikrograph grew in such a great and unexpectedly manner, the brand decided to release another limited edition of the Mikrograph. For those of you who did not get a chance to get inside the new this incredible timepiece, the heart of the Carrera Mikrograph is TAG Heuer’s revolutionary Mikrograph movement, which in an integrated in-house Chronograph movement capable of 1/100th second accuracy. What is unique about the movement is that it uses two assortments- one for the watch and a second for the Chronograph.
While the technology of the movement is high-tech, the design of the Carrera Mikrograph pays homage to the original Heuer Mikrograph stop-watch of 1916- it’s an attractive combination of the old and the new.
This second Carrera Mikrograph is also a Limited Edition of 150, with the only real change being that the brown inner-dial and leather strap are replaced by Anthracite (a slate grey). The retail price in Switzerland will be CHF 50,000, just like the first version, and it will be available in the next few weeks.
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Monday 10 October, 2011 - 09:50 AM EDT
First look: TAG Heuer Steve McQueen Calibre 11
Two new watches exclusive for TAG Heuer Boutiques
TAG Heuer has recently announced two new models for its Steve McQueen Calibre 11 collection. These two new editions have been designed in blue and will take the name of one of TAG Heuer’s most famous ambassador, Steve McQueen.
TAG Heuer has gone one step beyond when presenting these watches, as not only they are two new exclusive additions to the Tag Heuer Monaco collection, but also, these newly released timepiece will only be available at the Tag Heuer exclusive Boutiques. Since the Monaco collection was presented in 1997, Steve McQueen has been the main face of the collection, wearing the the Blue with white sub-dials Heuer 1133B Monaco in the movie Le Mans.
The two new watches presented are the Monaco Twenty Four McQueen and the Monaco Steve McQueen Calibre 11. The Twenty Four McQueen Edition features the standard 40.5 mm case with Blue “shock absorbers” replacing the usual orange one and the designed is completed with an alligator blue strap. The Calibre 11 Edition has been design Monaco Edition, presented earlier this year.
As mentioned above, these two new timepiece by TAG Heuer will only be available at the exclusive Boutiques and there will be a number of “special edition” watches to be realesed in the upcoming weeks. In Switzerland, the Monaco 24 McQueen will cost around CHF 13,200, while the Calibre 11 model will be priced at around CHF7,700.
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Monday 26 September, 2011 - 12:00 PM EDT
Our Only Watch choice of the day: TAG Heuer Monaco Mikrograph
This timepiece uses TAG Heuer’s in-house Mikrograph 1/100th movement in a special Monaco case and dial. This new case is more rounded that the re-edition-style case, losing some of the sharper edges. The other major change is the new pusher design, which sit much squarer on the case than the angled pushers of the Calibre 12 Monaco.
At the back of the watch is a Sapphire caseback to show off the movement, the highlight being the dual assortments- one powering the watch, and the other the Chronograph. We can also cal to attention the leather strap, as opposed to the usual alligator one, and a much bigger case, going from 39 mm to 43mm, and yet with a slimmer case than the Monaco 24.
And to finalise the package design, this incredible timepiece is presented in a box designed by south African artist Paul do Toit.
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Monday 12 September, 2011 - 15:00 PM EDT
TAG Heuer mikrograph 1916
This timepiece revolutionized the capture of time. In 1916 Charles-Auguste Heuer launched the Mikrograph stopwatch. By inventing its mechanism, which pulsated at 360,000 beats per hour, he gave Mankind the ability to measure 100ths of seconds for the first time. The first Mikrograph revolutionized sports timekeeping, and took its rightful place in history as official stopwatch for the Olympics.
With the Carrera Mikrograph 1/100th and the Mikrotimer Flying 1000, 2011 is the year TAG Heuer is once again entering the territory of genius.
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Source:
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Tuesday 30 August, 2011 - 12:00 PM EDT
TAG Heuer & MONZA AUTOMATIC CHRONOGRAPH (38MM)
CALIBRE 36
With “game-changing” creations like the Mikrograph 1/100th of a Second Chronograph, TAG Heuer is alone up front on the fastest track in Swiss Watchmaking. In Motor Racing, the fastest track by far is Monza, home of the Italian Grand Prix in the Formula One World Championship. TAG Heuer’s link to the legendary goes back to a warm day in September 1975, when Swiss driver Clay Regazzoni took first place at Monza, and his teammate, Niki Lauda, took third, which was enough for him to win the Formula One World Championship for Ferrari. Both Ferrari cars had the name “HEUER” emblazoned on their chassis — the brand had been the team’s official timekeeper since 1971. To honor the result, Jack Heuer reworked an existing coussin-shaped 1930’s model in a special limited series. Equipped with a high-speed Calibre 15 movement, the stunning new chronograph sported the name “MONZA” above the HEUER logo on the upper part of the dial. It has become one of the brand’s most coveted watches.
Re-issued in the early 2000s as part of the vintage-inspired Classic Heuer Collection, the Monza was then developed as a full range of watches featuring Calibre 6 movements, and chronographs, powered by either the Calibre 17 or the Calibre 36. Each piece in the series boasted the full TAG Heuer logo instead of the original Heuer logo. To this day, the Monza remains one of collector's preeminent favorites.
Now, the long-awaited revival of the Monza is slated for a June 2011 delivery. Available in a limited edition of 1,911 pieces (to commemorate the famous “Time of Trip” dashboard chronograph of 1911), the new Monza chronograph celebrates the golden age of HEUER and the aesthetic codes of the 1970s: cushion-shaped bezel, blue hands on a white dial, luminescent “old rhodium” on the oversized Arabic numerals and hand markers, and chemin de fer indexes on the counters. The small second sub-counter is at 9 and the chronograph minute counter is at 3. The HEUER logo reinterprets the original, but this is not a replica or retro edition, despite the polished vintage crown: inside ticks the lightning-fast Calibre 36 — next to the Mikrograph the fastest watch movement in the industry. To make room for it requires a thicker, 38mm case. The case back is all new, too: screwed shut with sapphire crystal and engraved with the series number “N° XXXX/1911”. The classic HEUER blazon is also found inside the brown leather strap and on the folding buckle. This is a purist’s watch. Like the Carrera Heritage collection, it finds inspiration not just from its own specific heritage but from further back in the TAG Heuer vault, to a stunning model from 1933.
Once again, TAG Heuer goes to its past to build the future.
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Source:
[ TAG Heuer Official Website ]
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