Thursday 30 June, 2011 - 15:00 PM EDT

TAG Heuer Formula I Ladies Steel & Ceramic Watch

The rise of a fashion icon WAH1212.BA0859

It has taken the Fashion world by storm. Presented in 2010 in its watch version and in 2011 as a Chronograph, the TAG Heuer Formula O Ladies Steel and Ceramic has become an instant favorite amongst fashionistas worldwide by proving its great appeal. 

Stainless steel case with a stainless steel with black ceramic center links bracelet. Fixed stainless steel set with 120 wesselton diamond bezel. Black dial with luminous hands and stick hour markers. Arabic numeral marks the 12 o'clock position. minute markers around the outer rim. Luminiscent hands and markers. Date display between the 4 and 5 o'clock positions. Quartz movement. Scratch resistant sapphire crystal. Screw down crown. Case diameter: 37 mm. Case thickness: 10 mm. Double locking fold over clasp. Water resistant at 200 meters / 660 feet. Functions: hours, minutes, seconds, date. Tag Heuer Formula 1 Ceramic Ladies Watch WAH1214.BA0859.




CHECK OUT!

TAG Heuer's Watches at Interwatches!






Other posts: Leonardo DiCaprio and TAG Heuer:

Barack H. Obama's Jorg Gray Watch
TAG HEUER MONACO: Limited Edition
Leonardo DiCaprio: TAG Heuer Newest Ambassador
TAG Heuer Grand Carrera
Tiger Woods is making his come-back to pro golf at Masters


Source:

[ TAG Heuer Official Website ]

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Monday 13 June, 2011 - 15:00 PM EDT

Sport and Glamour for TAG Heuer in Monaco

"150 Years of Motor Racing" Celebrations

The Swiss Watchmaking Legend caps its "150 Years of Motor Racing" Celebrations with a star-studded Monaco GP Weekend TAG Heuer turned the glittering city state of Monaco into its own private. Principaly last weekend when it hosted a dazzling series of celebrity events centered around the most glamorous date on the international motor racing circuit -the famous Monaco Grand Prix.

The TAG Heuer events, which were attended by a dissying array of royalty, F 1 stars and celebrities, were held to showcase the Swiss brand's "150 Years of Motor Racing" celebrations and its new Official Partner, Official Watch and Official Eyewear of the Monaco GRand PRix, the world's most glamorous race organized by Automobile Club de Monaco (ACM).

The festivities kicked off at the Amber Lounge Fashion Show, a star studded charity event held at the stunning poolside venue at the Le meridien Beach Plaza Hotel in Monaco under the high patronage of H.S.H Prince Albert II. THe hotterst night time ticket of the Monaco GP weekend saw F 1 race drivers and the ladies of F 1 team up with top fashion models to showcase eveningwear by British designer Mathew Williamson and the latest in high-fashion timepieces by TAG Heuer.

Among the F 1 drivers on the catwalk were Felipe Massa, Vitaly Petrow, Adrian Sutil, Paul di Resta, Jaime Alguersuari, Nico Rosberg, Jerome d'Ambrossio, Heikki Kovalainen, Sergio Perez and Vitantonio Liuzzi. Presented by BBC's Jake Humphrey and overssen by H.S.H Prince Albert de Monaco's bride to be Charlene Wittstock, the charity event raises funds and awareness for the Special Olympics.

A highlight of the evening was a special auction of two exclusive TAG Heuer watches: a TAG Heuer Formula I Lady Steel & Ceramic Chronograph with Diamond dial and diamond bezel and a McQueen Monaco Chronograph with the iconic blue dial of the original worn by the actor in the classic 1970 race film, Le Mans.






CHECK OUT!

TAG Heuer's Watches at Interwatches!






Other posts: Leonardo DiCaprio and TAG Heuer:

Leonardo DiCaprio: TAG Heuer Newest Ambassador


Source:

[ TAG Heuer Home Page ]

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Thursday 21 April, 2011 - 13:10 PM EDT

TAG HEUER WATCHES HISTORY

TAG Heuer is one of the leading watch manufacturers in the world and the fourth most important watch seller in the wristwatch market. Its company motto "Swiss Avant-Garde Since 1860" characterizes the company's spirit, based on fascination within excellence in design and advanced technology. Progress, precision and innovation have always been the expression of the very core of TAG Heuer's philosophy.

In 1860 Eduard Heuer established his first workshop in St. Imier, Switzerland giving birth to what would be the world's reference of reliability and prestigious sports watches.

In 1869, Heuer invented and patented the first stem-winding system. Then, in 1911, Heuer launched his first dashboard chronograph developed for automobiles called Time of Trip. Five years later, he patented Micrograph, the world's first wristwatch with chronometer function. This unique model was capable of measuring 1/100th a second. In 1920, for the first time ever, the company officially time-kept the Olympic Games competitions.

In 1933 Heuer introduced the Autavia, the dashboard timer used for automobiles and airplanes. Afterwards, the Monte Carlo and the Master-Time were launched. In the 1950-70s, Heuer timepieces were utterly popular in auto sport.

The Autavia chronograph was launched in 1962. Two years later, after Juan Manuel Fangio's triumph during the "Carrera Panamericana Mexico" race, Jack Heuer launched Carrera Chronograph watch paying tribute to this excellent race car driver born in Argentina. Due to its exceptional success, the Carrera Chrono turned into the company's icon.

Again, in 1966, the Heuer Company established his pioneer status according to time measuring by manufacturing the world's first chronograph, capable of measuring 1/1000th a second.
In 1971, the Heuer Monaco watch became highly famous after Steve McQueen wore it in a "Le Mans" movie. That line was called "Steve McQueen Monaco Edition".

The TAG Group Holdings SA bought the Heuer Company, becoming TAG Heuer in 1985. The acronym TAG stands for Techniques D'Avant Garde. In 1992, TAG Heuer turned into the official timekeeper of Formula 1 races, raising even more its status. 1999 brought important changes to TAG Heuer Company as it was purchased by the LVMH (Louis Vuitton Moët Hennessy S.A.), a leading luxury goods company.

In 2002, TAG Heuer opened its first shop in New York. Two years later, it introduced TAG Heuer revolutionary Monaco V4 with a belt-driven movement, a newly patented world's first chronometer, capable of measuring 1/10,000th a second.

At the same time, TAG Heuer introduced wide-reaching its completely new haute couture collection, including the fine Diamond Fiction wristwatch that has 900 diamonds approximately. It shows time by lighting an LED from behind thousands of tiny diamonds. With that superb collection, TAG Heuer attested to its ability for luxury-oriented first class company.

To promote its watches TAG Heuer employed several brand ambassadors, among them: Tiger Woods, Brad Pitt, Maria Sharapova, Lewis Hamilton and others.

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Wednesday 16 March, 2011 - 09:30 AM EDT

TAG Heuer Grand Carrera

Elegant and classic, this TAG Heuer's watch was created with the world traveller mind. This dual-time watch features a second GMT time zone visible through an aperture at 6 o’clock. Situated at 12, it presents an oversized date window and a TAG Heuer automatic movement. This TAG watch can have its dial silver, brown or black and a steel bracelet or alligator strap.





Other Related Links:

[ TAG Heuer's Official Website ]

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Friday 14 January, 2011 - 09:50 AM EST

TAG Heuer and Leonardo DiCaprio

The Aquaracer 500M

TAG Heuer released its first Leonardo DiCaprio co-designed mechanical watch. The Aquaracer 500M were redesigned by DiCaprio as part of an initiative to raise money in support of the Natural Resources Defense Council (NRDC) and Green Cross International, two of the most influential and effective environmental organizations in the world. In addition to the royalties generated by the TAG Heuer Aquaracer 500M Leonardo DiCaprio Limited Edition, DiCaprio has also made a multi-million dollar commitment to the organizations.

Each and every day, both the NRDC and Green Cross International are doing important work to protect our planet's resources for future generations, said DiCaprio. Both TAG Heuer and myself hope that this initiative will help expand their reach and raise their profile.

From the beginning of its partnership with DiCaprio in January 2009, the actor and environmental activist has worked with TAG Heuer to design measures that will help the company reduce its carbon footprint.

Since 2002, TAG Heuer has instituted a series of measures in an effort to reduce its carbon footprint: general recycling in its factory and offices, use of FSC (Forest Stewardship Council) certified paper, and the development of eco-friendly buildings for manufacturing and back office functions.
The new partnership with DiCaprio has triggered more specific measures:

The hiring of a Green specialist in charge of setting up new sustainability policies for the company.
 A new laser engraving closed circuit system that saves 900 liters of water an hour.
Recycling of the acclaimed concept-gone-commercial Monaco V4 drive belt scraps to produce new belts.
Vegetal roofs on the manufacture's buildings with specific isolation and water filtering properties.
* Recycling of the heat generated by the machines dusinage des platines to heat up the building in winter.


In addition to the durability of TAG Heuer's products, which are built with only the best quality Swiss watchmaking materials, the company also encourages consumers to preserve their watch and pass it on to the next generation by utilizing TAG Heuer's worldwide network of customer service centers, which provide maintenance and after sale service.

During the first 5 months of 2009, the TAG Heuer watch case factory cut its steel scraps by two thirds compared to 2008. The factory also reduced its water consumption by 70 percent and its fuel consumption by 11 percent. The company managed to reduce its ratio of Electricity/Gross Income by 21 percent, while at the same time improving productivity. 

TAG Heuer's 22 subsidiaries Worldwide have also implemented DiCaprio-inspired measures, including the implementation of a paperless office in the Carribean/Latin America, limited air conditioning use in Malaysia and CLA, and a virtual internet catalogue to reduce prints and paper, to name a few.

The future is green for the Swiss watch industry. The Scientific and Development teams at TAG Heuer's Swiss Avant-Garde brand researching the use of new metals for casting. These metalluric changes will lower the environmental impact of casting  by substituting new metals in place of steel or gold.





CHECK OUT!

TAG Heuer's Watches at Interwatches!


Other posts about Leonardo DiCaprio:

Leonardo DiCaprio: TAG Heuer Newest Ambassador
Breitling Chrono Avenger Watch: Leonardo DiCaprio in Blood Diamond



Possible Related Links:

[ TAG Heuer's Official Website ]



Other Related Links:

Leonardo DiCaprioOfficial website
Leonardo DiCaprio on Twitter
Leonardo DiCaprio at the Internet Movie Database
Leonardo DiCaprio at People.com
Leonardo DiCaprio at TV.com

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