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Baume & Mercier News

Wednesday 04 January, 2012 - 09:50 AM EST

Baumet et Mercier: The new Linea Collection

Capturing moments for women





The end of the year is almost here and Baume et Mercier are sneaking a preview of the new Linea Collection for women to be available as of 2012.

For the past nearly one hundred years, since wristwatches came into existence, Baume & Mercier Maison d’Horlogerie has catered to women’s needs and wants. Decade after decade, the brand has been a leader in offering graceful styling and cutting-edge allure. Such is the case with the now-iconic women’s Linea collection that was first introduced to the world in 1987.

Embracing both evocative beauty and technical prowess at the same time, Baume & Mercier now equips several Linea models with automatic movements and sapphire case backs for the viewing thereof. The newest elegantly curved Linea model features a case reminiscent of the original case, but the watch is wrought with stunning updates and forward-thinking nuances.

Since Baume & Mercier recognizes that every woman loves a little surprise, the watchmakers have designed the interchangeable bracelet system for incredible ease of use, offering multiple looks to match any personal statement.



Technical details: 

Reference: LINEA 10073

Movement: Auto (ETA 2892-A2/ Sellita SW300)

Functions: Date
Case: Polished / satin-finished two-tone

Diameter: 32 mm

Dial: Sun satin-finished & snailed silver-colored with Gilt riveted indexes and Gilt hands

Bracelet: Interchangeable. Polished / satin-finished two-tone with triple folding clasp. Additional brown satin bracelet with pin buckle

Water resistance: 50 meters or 165 feet



CHECK OUT Baume & Mercier's Watches at Interwatches!!




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Thursday 15 December, 2011 - 12:00 PM EST

Baume & Mercier present the new Capeland collection

The new collection will be release inn spring 2012




Baume & Mercier will be launching a new twist to its charismatic collections, the Capeland, a watch that epitomizes seaside living, relaxed lifestyle, authenticity and strength of character.

The Capeland, a long-loved line, is inspired by an historic single push-piece chronograph, circa, 1948. It features a curved case back and “chevé” shaped sapphire crystal reminiscent of early 19th century “galet” pocket watches, but updated with bold distinction. While Capeland has been a much-coveted timepiece, Baume & Mercier nonetheless has found ways to bring the emblematic Capeland watches to even new levels of appeal.

Whereas in the past the steel Capeland emblematic watches had an off-white clear dial, this bold but sleek new piece features a black domed dial with contrasting gilt hands and tachymeter scale. This color combination, along with the light brown alligator with ecru stitching, brings a harmonious, incredibly enhanced look.

Technical details

Reference: CAPELAND 10068

Movement: Manufacture, automatic, (La Joux-Perret 8147-2), 27 jewels

Power reserve: 48 hours

Functions: Flyback chronograph, Tachymeter, Telemeter and Date

Case: Round

Diameter: 44mm

Dial: Black, domed with Arabic numerals and gilt hands, “Breguet” shape

Bracelet: Light brown alligator with pin buckle

Water-resistant: 50 meters or 165 feet


CHECK OUT Baume & Mercier's Watches at Interwatches!!




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Friday 09 December, 2011 - 09:50 AM EST

Baume & Mercier countdown to the holiday celebrations

Connecting to fans through a Facebook campaign



Baume & Mercier launched on December 1st a Facebook campaign to celebrated and share the countdown to the holiday season with its more than 200,000 fans around the world.

In the skies of the Hamptons featured on Baume & Mercier Facebook page, twenty-four stars will appear, one per day, until Christmas Eve. Each new day will bring new surprises to the luxury brand fans around the world with different stories, gifts, insights into timepieces, details about the heritage, savoir-faire, and collections of the Maison d’Horlogerie.

Alain Zimmerman, Baume & Mercier CEO, says that their goal is to further strengthen the relationship with their fans, and that this operation is also a great way to thank everyone for the continuing commitment to Baume & Mercier and to celebrate the holiday season. He also added that this campaign will be their chance to attract new fans who want to know more about the company.

With over 200,000 fans around the world, Baume & Mercier will be getting closer and more personal with their fans sharing the story of the brand, each detail, a start in the Hamptons sky lighting their way into the Christmas and new Year’s celebrations.


CHECK OUT Baume & Mercier's Watches at Interwatches!!




Other posts about Baume & Mercier:
Baume & Mercier and American actress Gwyneth Paltrow
Baume & Mercier aligns with Emmanuelle Chriqui
Baume & Mercier, legendary femininity

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Wednesday 09 November, 2011 - 12:00 PM EST

Baume & Mercier: the Hapmton Collection

Launching video and dedicated site



Baume & Mercier


As part of the launch of the new Hapton collection, Baume & Mercier unveiled a video and dedicated site for all aficionados around the world. A collection inspired by a museum piece from the 1940s.

In a completely interactive site, with pictures shot in a ‘mansion’ style interior, the traditional residences of the Hamptons, the featured video and website shines the characteristic light of this region between sea and sky and immerses us in a poetical and mysterious universe. An opportunity to virtually surf around the depths of the collection from its inspirational pieces to each individual timepiece featured.  

The Collection allows all of the harmony of the Hamptons to shine through: the rectangular shape of the initial Art Deco timepiece which inspired the collection has been retained; confidence with a satined domed volume on the case at 12 o’clock and 6 o’clock; a generously enhanced curved sapphire crystal; and a curved case side at 3 and 9 o’clock. This is an enchanting journey to the heart of an iconic timepiece helping to better understand its exceptional nature.

http://hampton.baume-et-mercier.com/



CHECK OUT Baume & Mercier's Watches at Interwatches!!




Other posts about Baume & Mercier:

Baume & Mercier and American actress Gwyneth Paltrow
Baume & Mercier aligns with Emmanuelle Chriqui
Baume & Mercier, legendary femininity

This post has 0 comments. Read or post comments.

Friday 30 September, 2011 - 15:00 PM EDT

Baume et Mercier selected watch for the GPHP





As we mentioned yesterday, the pre-selection of watches for the Grand Prix d'Horlogerie de Genève 2011 has been made, and today we will be featuring Baume et Mercier’s Linea collection watch.
This exquisite timepiece will be running for the category of the "La Petite Aiguille" (the Small Hand),  the ultimate category awarding the most prestigious distinction to all watches selected every year.

With the reference 10036, this timepiece represents the Linea collection, which was launched in the 1980’s, a line dedicated to epitomized the femininity at the highest level. This featured watch belong the new Linea collection, with a enlarged size, its polished and satined finishes and a redesigned bracelet.





Technical details

Reference: 10036     
  
Collection: Linea        

Movement: Quartz

Functions: Hours, Minutes, Seconds, Date        

Case: Steel        

Size:  27 mm

Thickness: 8.0 mm        

Bracelet strap: Leather        

Buckle: Pin Buckle        

Water resistance: 50 meters or 165 feet.




CHECK OUT Baume & Mercier's Watches at Interwatches!!




Other posts about Baume & Mercier:

Baume & Mercier and American actress Gwyneth Paltrow
Baume & Mercier aligns with Emmanuelle Chriqui
Baume & Mercier, legendary femininity

This post has 0 comments. Read or post comments.

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