Baume & Mercier & Andy Garcia: 2010 Ambassador - Interwatches.com News

Friday 16 April, 2010 - 10:20 AM EDT

Baume & Mercier & Andy Garcia: 2010 Ambassador

Baume & Mercier Classima Executives Watch

To celebrate the fifth edition of its Baume & Mercier & Me charity campaign, the Geneva-based watch brand is associating with actor Andy Garcia as the new star ambassador of its now famous humanitarian initiative. The philanthropic mechanism of this campaign is both simple and effective: Andy Garcia is offering voluntary use of his reputation and his image by serving as a Baume & Mercier ambassador for a full year – in exchange for the brand providing financial support to the charities of his choice. All royalties normally due to Andy Garcia will be donated to several organizations working in the fields of cancer research, child education, helping underprivileged women and the struggle against poverty – all causes that Baume & Mercier has been actively supporting for some time now. [ Read about Baume & Mercier Classima Executives Watch worn by Andy Garcia ]


Andy Garcia


Why Andy Garcia?
The choice of Andy Garcia as a Baume & Mercier ambassador is fully justified by the classic elegance the actor radiates, his authentic personality and charisma, along with a timeless and natural presence. His humanism and his generosity make him an ideal ambassador for the Baume & Mercier & Me campaign.






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Source:

[ Baume et Mercier's Official Website ]

Related Links:

[ Andy García's MySpace ]

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