Baume & Mercier aligns with Emmanuelle Chriqui - News

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Thursday 04 August, 2011 - 15:00 PM EDT

Baume & Mercier aligns with Emmanuelle Chriqui

This year marks the start of a new chapter in the Swiss Maison d’Horlogerie, Baume & Mercier’s history. Since 1830, Baume & Mercier has been designing watches of the highest quality endowed with timeless appeal that echo the Maison’s values of authenticity and continuity. It was a natural evolution for Baume & Mercier to turn to the seaside to embody its new area of expression where the charms of discreet living are appreciated.

Emmanuelle Chriqui, one of Hollywood’s talented young stars, has become known not only for her roles on television and in film, but also for her love of fashion and effortlessly chic style. Whether attending a red carpet event or strolling by the seaside, Chriqui sports the seasons’ most coveted looks with understated elegance that reflects the Baume & Mercier lifestyle. As a result, Baume & Mercier is pleased to announce its relationship with Emmanuelle Chriqui as a new friend of the brand.

“I have always been a huge fan of Baume & Mercier,” says Chriqui. “Like the Baume & Mercier brand, I strive to appreciate the simple pleasures in life. I feel that Baume & Mercier watches embody who I am and who I want to be – elegant, but also discreet, dynamic and confident.”

Emmanuelle is best known for her on screen roles. She has starred in multiple films including “You Don’t Mess with the Zohan” and “Cadillac Records”. Next Emmanuelle can be seen in the upcoming “5 Days of War”.  On television, Emmanuelle continues to reprise her role as Sloan in HBO’s Emmy award-winning original comedy series “Entourage” that chronicles the rise of the young A-list actor Vincent Chase and his inner circle in Hollywood. Emmanuelle plays the on and off love interest of Chase’s best friend and manager E played by Eric Connolly and shows the boys that fame doesn’t always equal happiness, and you can’t buy true love. The highly anticipated eighth and final season Entourage premieres on July 24th. 

With a passion for philanthropy, Emmanuelle has helped to launch with respected humanitarian John Prendergast. In addition, she is on the Young Hollywood Board for the Environmental Media Association as well as continuing her active role as a spokeswoman for Colon Cancer Canada.

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