Wednesday 31 August, 2011 - 09:00 AM EDT
Baume & Mercier heats up the watchmaking world!
To celebrate the start of a new chapter in its history, the Swiss Maison d’Horlogerie held a spectacular seaside garden party.
The event was highlighted by the presence of Gwyneth Paltrow and various international celebrities.
Snow-covered mountains, skiers on the slopes, must-have accessories: hat, mittens… Except for the happy few who attended the fabulous event organized in Geneva by the Swiss Maison d’Horlogerie Baume & Mercier on the occasion of the SIHH (Salon International de la Haute Horlogerie).
The ocean in Switzerland
To mark the start of a new chapter in its 180-year history, Baume & Mercier invited 950 guests to a garden party on the beach to echo its new Brand universe: seaside living in the Hamptons.
75 tons of sand, 800 square meters of grass, and 7,000 hours of work were needed to create this magical atmosphere between earth and sea.
Imagine monumental sand sculptures, the sound of waves, guests enjoying themselves on the wooden deck and then on the dance floor.
The evening unfolded with moments of pure emotion and the simple joy of celebration.
Baume & Mercier’s new ambassador American actress Gwyneth Paltrow.
She made her acting debut on stage in 1990 and began appearing in films in 1991, gaining early notice for her work in films such as Se7en and Emma. She garnered worldwide recognition through her performance in Shakespear in Love(1998), for which she won an Academy Award for Best Actress, a Golden Globe Award and two Screen Actors Guild Awards, for Outstanding Lead Actress and as a member of the Outstanding Cast. She is now starting a career as a singer.
[ Baume & Mercier Official Website ]
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