Baume & Mercier: the Hapmton Collection - News

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Wednesday 09 November, 2011 - 12:00 PM EST

Baume & Mercier: the Hapmton Collection

Launching video and dedicated site

Baume & Mercier

As part of the launch of the new Hapton collection, Baume & Mercier unveiled a video and dedicated site for all aficionados around the world. A collection inspired by a museum piece from the 1940s.

In a completely interactive site, with pictures shot in a ‘mansion’ style interior, the traditional residences of the Hamptons, the featured video and website shines the characteristic light of this region between sea and sky and immerses us in a poetical and mysterious universe. An opportunity to virtually surf around the depths of the collection from its inspirational pieces to each individual timepiece featured.  

The Collection allows all of the harmony of the Hamptons to shine through: the rectangular shape of the initial Art Deco timepiece which inspired the collection has been retained; confidence with a satined domed volume on the case at 12 o’clock and 6 o’clock; a generously enhanced curved sapphire crystal; and a curved case side at 3 and 9 o’clock. This is an enchanting journey to the heart of an iconic timepiece helping to better understand its exceptional nature.

CHECK OUT Baume & Mercier's Watches at Interwatches!!

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