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Baume & Mercier News

Wednesday 31 August, 2011 - 09:00 AM EDT

Baume & Mercier and American actress Gwyneth Paltrow

Baume & Mercier heats up the watchmaking world!




To celebrate the start of a new chapter in its history, the Swiss Maison d’Horlogerie held a spectacular seaside garden party.

The event was highlighted by the presence of Gwyneth Paltrow and various international celebrities.


Snow-covered mountains, skiers on the slopes, must-have accessories: hat, mittens… Except for the happy few who attended the fabulous event organized in Geneva by the Swiss Maison d’Horlogerie Baume & Mercier on the occasion of the SIHH (Salon International de la Haute Horlogerie).

The ocean in Switzerland

To mark the start of a new chapter in its 180-year history, Baume & Mercier invited 950 guests to a garden party on the beach to echo its new Brand universe: seaside living in the Hamptons.

75 tons of sand, 800 square meters of grass, and 7,000 hours of work were needed to create this magical atmosphere between earth and sea.

Imagine monumental sand sculptures, the sound of waves, guests enjoying themselves on the wooden deck and then on the dance floor.

The evening unfolded with moments of pure emotion and the simple joy of celebration.


Baume & Mercier’s new ambassador American actress Gwyneth Paltrow.

She made her acting debut on stage in 1990 and began appearing in films in 1991, gaining early notice for her work in films such as Se7en and Emma. She garnered worldwide recognition through her performance in Shakespear in Love(1998), for which she won an Academy Award for Best Actress, a Golden Globe Award and two Screen Actors Guild  Awards, for Outstanding Lead Actress and as a member of the  Outstanding Cast. She is now starting a career as a singer.













Source:

[ Baume & Mercier Official Website ]

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Thursday 04 August, 2011 - 15:00 PM EDT

Baume & Mercier aligns with Emmanuelle Chriqui








This year marks the start of a new chapter in the Swiss Maison d’Horlogerie, Baume & Mercier’s history. Since 1830, Baume & Mercier has been designing watches of the highest quality endowed with timeless appeal that echo the Maison’s values of authenticity and continuity. It was a natural evolution for Baume & Mercier to turn to the seaside to embody its new area of expression where the charms of discreet living are appreciated.

Emmanuelle Chriqui, one of Hollywood’s talented young stars, has become known not only for her roles on television and in film, but also for her love of fashion and effortlessly chic style. Whether attending a red carpet event or strolling by the seaside, Chriqui sports the seasons’ most coveted looks with understated elegance that reflects the Baume & Mercier lifestyle. As a result, Baume & Mercier is pleased to announce its relationship with Emmanuelle Chriqui as a new friend of the brand.

“I have always been a huge fan of Baume & Mercier,” says Chriqui. “Like the Baume & Mercier brand, I strive to appreciate the simple pleasures in life. I feel that Baume & Mercier watches embody who I am and who I want to be – elegant, but also discreet, dynamic and confident.”

Emmanuelle is best known for her on screen roles. She has starred in multiple films including “You Don’t Mess with the Zohan” and “Cadillac Records”. Next Emmanuelle can be seen in the upcoming “5 Days of War”.  On television, Emmanuelle continues to reprise her role as Sloan in HBO’s Emmy award-winning original comedy series “Entourage” that chronicles the rise of the young A-list actor Vincent Chase and his inner circle in Hollywood. Emmanuelle plays the on and off love interest of Chase’s best friend and manager E played by Eric Connolly and shows the boys that fame doesn’t always equal happiness, and you can’t buy true love. The highly anticipated eighth and final season Entourage premieres on July 24th. 

With a passion for philanthropy, Emmanuelle has helped to launch raisehopeforcongo.org with respected humanitarian John Prendergast. In addition, she is on the Young Hollywood Board for the Environmental Media Association as well as continuing her active role as a spokeswoman for Colon Cancer Canada.




CHECK OUT Baume & Mercier's Watches at Interwatches!!





Source:

[ Baume & Mercier ]

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Monday 04 April, 2011 - 10:50 AM EDT

Baume & Mercier Diamant




According to luxury and tradition, Baume & Mercier speaks for itself. Baume & Mercier Company provides watches for every moment of life. The Diamant collection while retaining a classical appearance it is, at the same time, provided with some contemporary features, making of it an up-to-date flexible timepiece for modern and fashion-forward women. The Baume & Mercier Diamant watches have a unique signature that can be found on it particular oval crown that features an added diamond.

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Friday 01 April, 2011 - 11:10 AM EDT

Baume & Mercier Classima Executives

A Symbol of Sophistication




Baume & Mercier come up with Classima Executives, a measurable innovation for each time phase. It is a modern timepiece impregnated with tradition that makes of it a fine and elegant wristwatch that perpetuates the shape perfection of the Classima Executives line with harmony and strength.
The Phi Greek letter is Baume & Mercier’s symbol of tradition and distinction, as it represents the equilibrium and the aesthetic of divinities proportions, Baume & Mercier’s main characteristic.
The Classima Executive Skeleton lets the owner take a look at the spiral shaped movement bridges made of stainless steel finely opened between 5 o’clock and 7 o’clock. At 6 o’clock, there’s a luminescent seconds hand made of blue steel, offering a perspective of the 17 rubies with which the mechanism is decorated, apart from the slopping bridges or the blue screws, between many other attractions.

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Tuesday 29 March, 2011 - 11:00 AM EDT

Baume & Mercier, legendary femininity

Women as Baume & Mercier's muse

Baume & Mercier

The love story between Baume & Mercier and women began in the 1920s, when time deserted waistcoat pockets to take its place on the wrist. It was only a step from the first wristwatches to the birth of dainty jewelry watches, and Baume & Mercier proudly blazed this trail by creating distinctive and dainty watches that became genuine adornments. The adverts of the era offered women “Fanciful Timepieces for Ladies”. Considering femininity as an unquenchable source of inspiration, the brand has established enduring yet constantly evolving ties with women. Over the
generations, this relationship has become one of heart-felt mutual affection and understanding, expressed and strengthened through a string of creations running from the “Baignoire” launched in 1920, the “Diamant” introduced in 2005, as well as the “Marquise” in the 1940s; the famous “Catwalk” cuff-watch unveiled in 1997; and of “iléa”, designed by a woman for women in 2008.

Internationally acclaimed while remaining totally authentic and profoundly human: Meg Ryan, Kim Basinger, Teri Hatcher and Evangeline Lilly have all embodied the Baume & Mercier vision of timeless and quintessential femininity. Four advertising campaigns from 2006 to 2009 have enabled the brand to commit to supporting causes such as cancer research, childhood education, aid to underprivileged women and the fight against poverty.




Memories are made of this:

March 8th 1910 in Copenhagen. The first International Women’s Day. In addition to
the right to vote and to take public office, women demanded the right to work, to
professional training, and an end to discrimination in the workplace.

March 8th 1914 in Germany. Women claimed the right to vote and were finally granted
it on November 12th 1918.

March 8th 1975 in the United Nations. The UN began sponsoring the International
Women’s Day.

March 8th 1982 in France. The socialist government instated the official celebration of
Women’s Day.

March 8th 1986 in Washington, 100,000 people marched to demonstrate against
conservatives’ attempt to eliminate the right to abortion.

March 8th 1998 in the Soviet Union. Launch of the first beauty contest...

March 8th 2001 on the internet. Launch of the permanent Women’s Day website in order to
preserve a trace of all that has been done and said on behalf of Women’s status in society.

March 8th 2010 in Switzerland. Baume & Mercier launches its newsletter
specifically dedicated to women.






The spirit of a collection:

Singular and yet multi-facetted, elegant and winning, physical and slender, simple or precious, timeless and more rebellious than ever, the “Diamant” is the epitome of free-spirited femininity. Like active women who pursue several lives in a single day, it is the perfect match for every moment.

Rythmical details:
Pure, slim lines, sensual curves, a square case clothed in steel or gold, either  diamond set or non-set are the characteristic features of its inimitable identity.

Distinguishing mark:
An oval crown set with an off-centered diamond like a signature.

Emancipated femininity:
Embodying the diamond brought within reach by Baume & Mercier, the “Diamant” is a watch that women dare to buy for themselves – thanks to gender equality!





CHECK OUT Baume & Mercier's Watches at Interwatches!!





Source:

[ Baume & Mercier ]



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