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Baume & Mercier News

Wednesday 23 March, 2011 - 16:10 PM EDT

Baume & Mercier NEW AMBASSADOR: Gwyneth Paltrow!

New Linea and Capeland Collections

Baume & Mercier Gwyneth Paltrow

Because she is a genuine person, on top of being a multitalented artist, Gwyneth Paltrow has become the new ambassador of the Swiss Maison d’Horlogerie.

On January 18th 2011, she attended as Special Guest the spectacular event organized by the Brand on the occasion of the SIHH: a seaside garden party in the Hamptons … a place with which the Oscar-winning actress is very familiar.

She owns a house there and felt “at home” at the event organized by Baume & Mercier in order to celebrate the beginning of a new chapter in the Brand’s history.

Gwyneth Paltrow explained that she loves to spend time on this place between earth and sea. There, she enjoys precious moments with her loved ones, playing, relaxing… and cooking seafood or grilling in her garden filled with kids and friends.

“The motto of Baume & Mercier, ‘Life is about moments’, very much represents my personal philosophy of life. That’s why I said yes/responded positively when the Brand suggested I represent it”, she explains.

The actress visited the Baume & Mercier booth at the SIHH in the afternoon on January 17th and was shown the new Linea and Capeland collections and the new Brand universe by CEO Alain Zimmermann.

In the evening, she appeared very relaxed, elegant, and approachable at the event, posing with enthusiastic admirers, including some lucky Fans of the Baume & Mercier Facebook community.

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Other Related Links:

Baume & Mercier, legendary femininity

Baume & Mercier heats up the watchmaking world!

Baume & Mercier Classima Executives


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Thursday 17 March, 2011 - 16:00 PM EDT

Baume & Mercier heats up the watchmaking world!

Baume & Mercier’s new ambassador American actress Gwyneth Paltrow

Baume & Mercier and Gwyneth Paltrow
(Baume & Mercier’s new ambassador American actress Gwyneth Paltrow)

To celebrate the start of a new chapter in its history, the Swiss Maison d’Horlogerie held a spectacular seaside garden party.

The event was highlighted by the presence of Gwyneth Paltrow and various international celebrities.

Snow-covered mountains, skiers on the slopes, must-have accessories: hat, mittens… Except for the happy few who attended the fabulous event organized in Geneva by the Swiss Maison d’Horlogerie Baume & Mercier on the occasion of the SIHH (Salon International de la Haute Horlogerie).

The ocean in Switzerland

To mark the start of a new chapter in its 180-year history, Baume & Mercier invited 950 guests to a garden party on the beach to echo its new Brand universe: seaside living in the Hamptons.

75 tons of sand, 800 square meters of grass, and 7,000 hours of work were needed to create this magical atmosphere between earth and sea.

Imagine monumental sand sculptures, the sound of waves, guests enjoying themselves on the wooden deck and then on the dance floor.

Attending the event were…

Baume & Mercier’s new ambassador American actress Gwyneth Paltrow (between many other...):

She made her acting debut on stage in 1990 and began appearing in films in 1991, gaining early notice for her work in films such as Se7en and Emma. She garnered worldwide recognition through her performance in Shakespear in Love(1998), for which she won an Academy Award for Best Actress, a Golden Globe Award and two Screen Actors Guild  Awards, for Outstanding Lead Actress and as a member of the  Outstanding Cast. She is now starting a career as a singer.

"The motto of Baume & Mercier, ‘Life is about moments’, very much reflects my personal philosophy of life. That’s why I said yes/responded positively when the Brand proposed that I represent it ", she explains.

CHECK OUT Baume & Mercier's Watches at Interwatches!!


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Thursday 13 January, 2011 - 09:50 AM EST

Baume & Mercier Classima Executives

A Symbol of Sophistication

Baume & Mercier Classima Executives Chronograph
The Baume & Mercier Men's Classima Executives Chronograph (ref. 8732) features a mechanical automatic movement; white dial with date display; chronograph function; sapphire-crystal, transparent case back; and 42mm (extra large size), stainless steel case on a stainless steel bracelet.

Baume & Mercier come up with Classima Executives, a measurable innovation for each time phase. It is a modern timepiece impregnated with tradition that makes of it a fine and elegant wristwatch that perpetuates the shape perfection of the Classima Executives line with harmony and strength.
The Phi Greek letter is Baume & Mercier’s symbol of tradition and distinction, as it represents the equilibrium and the aesthetic of divinities proportions, Baume & Mercier’s main characteristic.
The Classima Executive Skeleton lets the owner take a look at the spiral shaped movement bridges made of stainless steel finely opened between 5 o’clock and 7 o’clock. At 6 o’clock, there’s a luminescent seconds hand made of blue steel, offering a perspective of the 17 rubies with which the mechanism is decorated, apart from the slopping bridges or the blue screws, between many other attractions.

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[ Baume & Mercier's Official Website ]

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Friday 26 November, 2010 - 11:20 AM EST

Baume & Mercier AND Kiefer Sutherland


Baume & Mercier advertising campaign 2006 featuring A-list Hollywood actors Meg Ryan and Kiefer Sutherland - IMDb. Meg Ryan represents natural seduction and spontaneous elegance, Kiefer Sutherland humility and strength of character. Their points in common: their interest in others, the intelligent use of their image and their celebrity put at the service of underprivileged citizens. Both are proud  to be supporting the following non-profit organizations: Doctors Without Borders, Glaza : Greater Los Angeles Zoo Association, Hollywood Entertainment Museum, Prostate Cancer Foundation, and Youth I.N.C.
All charity and celebrity affiliation are arranged through Kate Moulene at Capian Enterprises, Los Angeles, California, United States.

Kiefer Sutherland (born 21 December 1966) is a Canadian actor, producer and director, best known for his portrayal of Jack Bauer on the Fox thriller drama series 24. He is an Emmy Award- and Golden Globe award-winner. He is the son of Canadian actors Donald Sutherland and Shirley Douglas.

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[ Baume & Mercier's Official Website ]

[ Baume & Mercier's Ambassadors ]

[ Kiefer Sutherland - IMDb ]

[ Kiefer Sutherland - Wikipedia ]

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Tuesday 18 May, 2010 - 10:00 AM EDT



The love story between Baume & Mercier and omen began in the 1920s, when time deserted waistcoat pockets to take its place on the wrist. It was only a step from the first wristwatches to the birth of dainty jewelry watches, and Baume & Mercier proudly blazed this trail by creating distinctive and dainty watches that became genuine adornments. The adverts of the era offered women “Fanciful Timepieces for Ladies”. Considering femininity as an unquenchable source of inspiration, the brand has established enduring yet constantly evolving ties with women. Over the generations, this relationship has become one of heart-felt mutual affection and
understanding, expressed and strengthened through a string of creations running from the “Baignoire” launched in 1920, the “Diamant” introduced in 2005, as well as the “Marquise” in the 1940s; the famous “Catwalk” cuff-watch unveiled in 1997; and of “iléa”, designed by a woman for women in 2008.BAUME & MERCIER


March 8th 1910
in Copenhagen. The first International Women’s Day. In addition to the right to vote and to take public office, women demanded the right to work, to professional training, and an end to discrimination in the workplace.
March 8th 1914 in Germany. Women claimed the right to vote and were finally granted it on November 12th 1918.
March 8th 1975 in the United Nations. The UN began sponsoring the International Women’s Day.
March 8th 1982 in France. The socialist government instated the official celebration of Women’s Day.
March 8th 1986 in Washington, 100,000 people marched to demonstrate against conservatives’ attempt to eliminate the right to abortion.
March 8th 1998 in the Soviet Union. Launch of the first beauty contest...
March 8th 2001 on the internet. Launch of the permanent Women’s Day website in order to preserve a trace of all that has been done and said on behalf of Women’s status in society.
March 8th 2010 in Switzerland. Baume & Mercier launches its newsletter specifically dedicated to women.

The spirit of a collection:

Singular and yet multi-facetted, elegant and winning, physical and slender, simple or precious, timeless and more rebellious than ever, the “Diamant” is the epitome of free-spirited femininity. Like active women who pursue several lives in a single day, it is the perfect match for every moment.

Rythmical details:
Pure, slim lines, sensual curves, a square case clothed in steel or gold, either diamondset or non-set are the characteristic features of its inimitable identity.

Distinguishing mark:

An oval crown set with an off-centered diamond like a signature.

Emancipated femininity:
Embodying the diamond brought within reach by Baume & Mercier, the “Diamant” is a watch that women dare to buy for themselves – thanks to gender equality!


Baume & Mercier Watches at Interwatches!


Baume & Mercier Press Release ]

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