Blog 2011/04 Page 1

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Friday 29 April, 2011 - 12:13 PM EDT

Whats the kew "A" test?

In the 50s Rolex undertook the challenge of submitting its watches to the Royal Observatory at Kew for chronometer testing. Almost all of the tested watches passed and received the coveted Kew “A” certificates and the distinction of “especially good results” meaning that they produced rating in the top 20% of the accuracy needed to obtain a Kew “A” certificate. It was confirmed that the daily variation was less than half a second.
After obtaining their certificates, the movements were returned to Switzerland and cased prior to sale. Some of them required multiple testing so it was quite common for watches with sequential movement numbers to have case numbers all over the place

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Thursday 28 April, 2011 - 10:20 AM EDT


elegance and superiority

Rolex Tudor Watches is a second brand category of Rolex also created by Hans Wildorf, but in 1946. Rolex Tudor watches have developed quality collections that became as time went by a well known brand because of its excellence and affordability.

The stones of this business venture were laid in Switzerland. Even though most of the watch companies do not concentrate too much on cases, Rolex Tudor does worries about this as it has Rolex’s back up. Because of this, Tudor tends to produce the finest among their collections apart from being high-quality and waterproof watches.

From automatic to the waterproof, they have created a wide range of collections that suit all types of customers. Many film stars and celebrities are often the major support for Rolex Tudor watches.
Rolex Tudor watches have always been related to elegance and superior technology as it is a brand in which customers can depend on. A Rolex Tudor watch redefines luxury and is a treasure for all who wear them.

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Wednesday 27 April, 2011 - 09:50 AM EDT

Bulgari's History


Bulgari is one of the world's leading manufacturers and retailers of luxury products. Since the very beginning, Bulgari traditionally focused on creating the highest quality jewellery and watches, expanded later into the production of perfumes, silk scarves and eyewear.
The history of Bulgari began in 1884 in Italy, when Sotirio Bulgari, a Greek immigrant, opened his first shop on Via Sistina in Rome. Sotirio descended from a silversmiths family. In 1905, with the help of his two sons, Costantino and Giorgio, a second shop was inaugurated on Via Condotti. The store quickly became a place where the aristocracy, the rich and the famous came for unique high quality jewellery designs that integrated Greek and Roman arts. During the first decades of the 20th century, the two brothers developed a passionate interest in precious stones and jewels becoming the finest professionals in this craft. Giorgio devoted his life to the creation of a "Bulgari style". Costantino compiled his studies and experiences in a book "Argentieri, Gemmari et Orafi d'Italia", creating the most authorized and serious reference on Roman silver. During the 1940s, Bulgari introduced their first timepiece, the snake-watch that was inspired by the Art Deco period of the 1920s. It was unique and extravagant, with bold coils of gem studded gold. Bulgari snake-watch quickly became an unmistakable attribute of jewel-watches. In the 1960s Bulgari's clientele included Italian nobility, Argentinian political figure Evita Peron, American businessmen, like Nelson Rockefeller and Woolworth's founder Samuel Henry Kress and the U.S. Ambassador to Italy Clare Boothe Luce. In the 1970s Bulgari opened its first international store in New York, and later in Paris, Geneva and Monte Carlo. Bulgari re launched the snake-watch with the "Tubogas", a flexible elastic gold bracelet entirely hand-made.
Although the company had created and sold pocket, lapel and wristwatches for men and women throughout its history, Bulgari did not introduce a major collection of its timepieces until the late 1970s. The year 1977 saw the creation of the Bulgari Bulgari, with a double engraved logo on the perfect cylindrical section, which became the company's most recognized and highest selling watch. In the 1980s, Bulgari remained in the high position of the jewellery market, expanding itself by opening several other stores throughout the world: Munich, London, Milan, Hong Kong, Singapore and Tokyo.
Most of the Bulgari watches have more than 200 pieces, some of which are 0,3mm, which demands extremely professional knowledge and skills of the master watchmaker. Bulgari is one of the few watch manufacturers able to produce timepieces with high-complicated movements. Bulgari watches are made in the heart of the "watch valley" in Switzerland and are subject of the toughest tests in order to assure the highest standards of quality of their movements. Bulgari's strategy of continuous search of perfection, technological development, spiritual beauty and original style led this company to be one of the finest and top selling watch-building companies in the world.

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Tuesday 26 April, 2011 - 10:00 AM EDT

Chanel's History

A luxury brand path

Gabrielle Coco Chanel rose as one of the premier fashion designers in Paris (France) when in 1912 opened her first millinery shop and she remained up to the 1920s.
She set up in the fashion world including simple suits and dresses, also women's trousers, costume jewellery, perfume and textiles. In addition to this, she got to replace the corset with comfort and casual elegance.

Gabrielle Coco Chanel was born in Saumur in 1883. She belonged to a very poor family and her mother died when Gabrielle was six years old leaving her and her four other children to the care of her father who soon abandoned them to the care of relatives.

But to our surprise, Gabrielle Coco Chanel has always said that her date of birth was 1893 and her place of birth was Auvergue. In her life appeared two men important for her career; one a wealthy military officer and then an English industrialist. Both were Gabrielle's source to establish a millinery shop in Paris in 1910, expanding later to Deauville and Biarritz. These two men also helped her to get in touch with costumers among women of society, and that was the way her simple hats became popular as well as her name adopted with her brief career as a café and concert singer.

By the 1920s Coco's fashion house spread considerably. She was the first in the French fashion world working in jersey and soon her chemise set up a fashion trend with its look that women followed. On the contrary to previous decades when the corset was considered fashionable, Chanel's fashion trend made a difference with her relaxed fashions, short skirts, and casual look. Chanel herself adopted this more comfortable style which other women considered inappropriate to wear.

Chanel introduced a different style not only in the fashion world but also in other areas. In 1922 Chanel launched the Chanel No. 5, a perfume which became and remained popular as well as a profitable product of the Chanel brand. In 1924, Pierre Wertheimer became her partner in the perfume business. Wertheimer owned 70% of the company; Coco Chanel received 10% and her friend Bader 20%. The Wertheimers continue to control the perfume company today.

In 1925 Chanel introduced her signature cardigan jacket and in 1926 did the same with "little black dress". Most of her fashion remains almost unchanged from generation to generation.
It is also known that Chanel served as a nurse during the Wold War I and this caused the fashion business in Paris to fade for a while. In addition to this, her relationship with a Nazi officer also led to some years where the fashion business went down. However, her natural and casual clothing became popular again in 1954 including the Chanel suit and purses. In 1971 she launched to the market the pea jackets and bell-bottom pants for women but this was also a sad moment because it was in 1971 that she died. Karl Lagerfeld has been chief designer of Chanel's fashion house since 1983.

Apart from working with high fashion, she also designed stage costumes for such plays as Cocteau's Antigone (1923) and Oedipus Rex (1937) and film costumes for several movies, including Renoir's La Regle de Jeu. Katharine Hepburn starred in the 1969 Broadway musical Coco based on the life of Coco Chanel.

In 1987, when Chanel watches appeared on the market, they gained the same classic elegance as her clothing had. The concept of quality, elegance and dependability has marked watches which are marketed under the name Chanel as well as all products. They keep their reputation as the sophisticated and elegant products of the House of Chanel, with avant-garde designs. Chanel watches have been in a high price range due to the power of the name, as well as to the earned reputation for quality and beauty.

Another point to be mentioned is the Chanel watches designers known by the quality of their designs, the creation and the production of exclusive watch straps. Each watch passes tests for scratch resistance as well as water resistance. Every single watch is individually numbered . Moreover, the quality and durability of Chanel watches make a two-year warranty on the watch a great selling point.

"Fashion passes, style remains": one of the most famous sayings of Coco Chanel, the great founder of the brand that marked an icon in history. With this she has summed up for more than a century the basic principle upon which the history and activity of the Parisian have based on. Coco Chanel must have detested the small-sized illegible jewelry women's watches of the era, she simply called such watches 'Microbes'. Chanel is related to the creation of jewels, accessories, watches, garments or perfumes that over time become great classics, and which do not disappear with the finish of the passing trends that introduced them into the market. Chanel has always had the ability to face the difficult and fascinating challenge of remaining up-to-date even though time goes by, when they create models with the gift of a timelessness magic charm...

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Monday 25 April, 2011 - 11:10 AM EDT

Chopards History

By the middle of the 16th Century the watchmaking industry started developing in Switzerland when the Huguenots, French Protestants who were members of the Reformed Church, established in the region. Geneva and later the region of the Jura soon became the epicentre of the watchmaking industry.

During the windy months of winter in the Swiss region of Jura, the country people dedicated their time to produce movements for Swiss precision pocket watches. Peasants received orders from Geneva through the Comptoirs, selling organizations which provided the peasants with the components of watch mechanisms in order to have them assembled. In spring, they collected the finished movements and started trading them. Until 1830, only watches with key mechanisms were produced in the region. In 1860 Louis Ulysse Chopard founded his company in the small village of Sonvilier. There is no record of the first year’s production but we know that, since then, it has produced watches that meet the highest standards of quality and precision. The first Chopard watch we know is a thick pocket watch with the signature Chopard e Sonviller.

In order to identify his production from the rest, L.U Chopard focused on quality and precision and developed the finest watches in Sonvilier. From the beginning of the 20th century on, domestic traditional watchmakers started disappearing gradually due to Industrial Revolution. Chopard decided that there was still a clientele for his watches and left to Eastern Europe. He visited Hungary, Poland and Russia and his watches reached CZar Nicholas II's court. In 1920 the company moved to Ginebra. The period between the two World Wars was critic for many watchmakers and jewellers, but not for L. U. Chopard, his son and their watches.

Louis Ulysse Chopard's grandson, André-Paul Chopard, was the head of the firm until 1963 when he met Karl Scheufele III -member of a family with a great reputation in the jewellery business- and, finding himself with no descendants, decided to leave the company in the young man's hands.

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