Blog 2011/04 Page 4

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Friday 08 April, 2011 - 10:50 AM EDT

Longines Conquest Line



The characteristics of the models in the Conquest line meet the requirements of the most demanding sports: water-resistance to 300 m, screw-in crown and case-back, lateral protection for the crown, triple folding safety clasp. The 41 mm diameter stainless steel case houses a choice of a self-winding, chronograph or three-hand movement. The Conquest line perpetuates the spirit of adventure of all those who, to discover new horizons; have dared to go farther than others. It is in this spirit, and bearing in mind the brand’s own heritage, that Longines has designed the models in the Conquest line. Its aim is to seduce today’s sportsmen and women, who concentrate on efficiency and performance without sacrificing elegance. The subtle balance between ceramic and steel is a perfect allegory of this spirit. Special attention has been paid to the aesthetics of the bezel, the cabochon crown and the links, all made of ceramic. This exceptional material combines timeless glamour with novel technical features. Conquest includes technical characteristics that meet the requirements of the most demanding sportsmen and women. Both sober and sophisticated, this model is guaranteed to be noticed at the most fashionable soirées as well as in the stands at the prestigious Royal Ascot or the Melbourne Cup Carnival horse races.

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Friday 08 April, 2011 - 10:10 AM EDT

Longines Master Collection and Maserati Gran Turismo

Both collection reviews

Longines Master Collection:
 The Master Collection from Longines features watches that blend technical complications with stylish design. This automatic timepiece features hours, minutes and seconds on a subdial at 3 o' clock with a 30-minute chrono register at 9 o' clock. A date indicator sits on a silver face, which contrasts with the chocolate brown alligator strap, an elegant timepiece to cherish.    Longines Maserati Gran Turismo.  When the topic is sporting machinery, Maserati is not often the name on the radar screens. This is the other Italian brand experiencing a renaissance in the North American marketplace, following the 1980s’ disastrous Bi-Turbos. Making its worldwide debut at the Geneva Auto Show, Maserati launched its new high-performance coupe called the Grand Turismo. Stunning beauty is the Maserati Gran Turismo’s forte. Its clean, taut lines, arched curves and sleek surfaces immediately grab the attention. Sculptured, sexy, elegant and muscular, the 2008 Gran Turismo’s visual presence is a sure head-turner. South Beach and Beverly Hills groupies will line up to be first inside this stunning coupe. Unmistakably Maserati, the world-renowned Italian design house, Pininfarina, has created a design that symbolizes the very nature of the Gran Turismo concept, with a sporty performance for four adults to enjoy.

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Thursday 07 April, 2011 - 10:20 AM EDT

History of Longines

  In 1866, Longines was founded at Les Longines near Saint-Imier by Ernest Francillon who was a nephew of Auguste Agassiz (one of the pioneers of Swiss horology). In 1873, Longines was awarded a gold medal for precision and reliability at the Universal Exposition of Vienna. This success was followed by many further horological honors. Longines' record of ten "Grands Prix" and 28 "Medailles d'Or" has never been equaled by any other watch manufacturer. To define its high grade watch from imitation, the trademark, winged hour glass, was used from its early days (this mark was submitted to Swiss Patents Office in 1889).
In the early part of the 20th century, Longines left its mark in the fields of exploration and aviation. Many famous pioneers, e.g., Charles Lindbergh, Richard Byrd, Roald Amundsen, and Amelia Earheart, faced historic challenges with a Longines watch on their wrist. They now belong to Swatch group and do not produce their own calibers any more. However, their elegant watches on the basis of their honored history are very attractive.

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Wednesday 06 April, 2011 - 13:30 PM EDT

Girard-Perregaux Ferrari

Watches, motors, time and velocity.

One of the few genuine Swiss 'manufactures', Girard Perregaux has abounding leading according to Swiss brands with its thin calibres 3000 and 3100. Girard-Perregaux has proven to be a master of technically demanding pieces. The company holds multiple Tourbillion calibres, including the famed Three Gold Bridges originally created by Constant Girard-Perregaux in 1889. The longstanding relationship between Ferrari and Girard-Perregaux recently came to an end, but the company has channelled its love of racing chronographs to the new Laureato EVO3 and its passion for the race to the America's Cup and the BMW Oracle Team. Sea Hawks featuring the BMW Oracle logo as well as extremely rare Tourbillion models of the Sea Hawk have been produced in celebration of the union.
“We wanted to honour a unique, I would say perfect, idea which many have tried to execute but which none have been able to fully realize. To the Ferrari idea is combined the same pleasure of the extreme, the same desire for quality craftsmanship, the same spirit of research.” Girard Perregaux and Ferrari, says Macaluso, are united not only by a life’s philosophy, but also by the industrial infrastructure which allows them to envision and then create each component of their treasures by themselves. Movements, cases and bracelets on the one hand, motor, engines and internal compositions on the other. There could not be a finer or more symbiotic relationship. The images confirm this. Behind the “horse” which gallops across the silver quadrant of the Ferrari one can almost hear the screech of wheel on asphalt, the rumble of cylinders, and the pistons against time. 

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Tuesday 05 April, 2011 - 11:10 AM EDT

Cartier 21 Chronoscaph

Because of its beauty and style, its material combination and its urban spirit, the 21 Chronoscaph series opens the mystics of the jeweller world to the young, international and entrepreneur customers. This line is one of the latest series of this traditional brand. Since 1847, Cartier is known as a symbol of heritage and is related to aristocracy. This 21 Chronoscaph Ref. W10125U2 match the Cartier's interest in new tendencies as this model can show us. This Ref. W10125U2, all black coloured watch, follows the ultimate fashion design. This Cartier watch is an accurate, elegant and functional timepiece. Wearing this Cartier 21 Chronoscaph Ref. W10125U2 seems to carry on with all the Cartier's creativity, style and prestige as one of the greatest luxury watch manufacturers of the world.

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