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Monday 23 January, 2012 - 15:00 PM EST

IWC at the SIHH 2012 Gala Event

The Story of the Pilot’s Watches

As part of the Salon International de la Haute Horlogerie (SIHH), IWC Schaffhausen invited around 1,000 guests and journalists from all over the world to the launch of its new Pilot’s Watch collection in Geneva.
Under the motto “TOP GUN”, and in the presence of celebrities like Cate Blanchett, Jean Reno, Ewan McGregor, Ronan Keating, sporting legends Boris Becker, Luís Figo and Zinédine Zidane as well as top model Adriana Lima, guests enjoyed an unforgettable gala evening rounded off with a performance from the legendary Bryan Ferry.

IWC’s exhibition stand at this year’s Salon International de la Haute Horlogerie is another outstanding achievement: a highly detailed aircraft carrier, which spans 900 m2 and features a command centre structure, flight deck, steam catapult, hangar, flight control and pilot’s locker room. In a relatively small space, IWC succeeds in creating an uncannily authentic atmosphere using specially selected details and decorative elements for the launch of the new IWC Pilot’s Watches.

Friends of the Brand like Jean Reno, Ronan Keating, Marc Forster and Arsène Wenger as well as other celebrities were happy to let IWC CEO Georges Kern show them around the fabulous exhibition stand before going off to enjoy the gala evening.

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Monday 23 January, 2012 - 09:50 AM EST

Quentin Tarantino and IWC

Celebrities and Watches

Quentin Tarantino, one of Hollywood’s most acclaimed controversial and quirky directors has been regularly seen wearing luxury watches by the Swiss brand IWC. 

This time around we can see Tarantino’s choice at the time, a beautiful and superb Pilot’s Watch, in perfect timing of the year of the Pilot’s Watches at IWC.

Quentin Jerome Tarantino, born on March 27th 1963 in Knoxville, Tennessee, appeared for the first time as a director at the Sundance Film Festival in 1992 with the much acclaimed moved Reservoir Dogs.  The film garnered critical acclaim and the director became a legend immediately. Two years later, he followed up Dogs success with Pulp Fiction (1994) which premiered at the Cannes film festival, winning the coveted Palme D'Or Award. At the 1995 Academy Awards, it was nominated for the best picture, best director and best original screenplay. Tarantino and writing partner Roger Avary came away with the award only for best original screenplay. In 1995, Tarantino directed one fourth of the anthology Four Rooms (1995) with friends and fellow auteurs Alexandre Rockwell, Robert Rodriguez and Allison Anders. The film opened on December 25th in the United States to very weak reviews. Tarantino's next film was From Dusk Till Dawn (1996), a vampire/crime story which he wrote and co-starred with George Clooney. 

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Thursday 19 January, 2012 - 09:50 AM EST

IWC present at the SIHH 2012

The year of the pilot’s watch at IWC

We will start showcasing highlights of the SIHH, Baselworld and Geneva time exhibition little by little, as we will probably be hearing its roar in terms of timepieces all year round. Today we hear a bit more on the 2012 timepieces for IWC. 

With five new models, the Top Gun collection establishes itself as an independent formation within the IWC Pilot’s Watch family. The year’s high-flyer is the Top Gun Miramar: a tribute to the place in California where the myth of the elite pilots was born.

Careful thought was given to the aesthetics. The gray ceramic case and the matte anthracite dial combines to produce a tough yet refined military look. Camouflage colors such as beige for the hands and chapter ring, together with green for the strap, heighten the effect. 

The textile strap borrows from tough fabric webbing belts. It is complemented by two high-tech materials, typical for Top Gun, that were introduced to watchmaking by IWC as early as the 1980s: zirconium oxide for the case, along with titanium for the controls and the watch back.

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Thursday 05 January, 2012 - 12:00 PM EST

IWC Top Gun Miramar Pilot’s Watch

In the run up to the SIHH 2012

We have seen so many previews from all the top brands of some of their upcoming finest pieces to be presented at the SIHH 2012 that we feel like almost there! This time we have a preview from IWC and a glimpse of its Pilot’s Watch Top Gun Miramar. 

The Swiss brand IWC has just released some images of this new Chronograph model with the plain high-legibility of a classic Pilot’s watch. This excellent timepiece will feature IWC’s in-house Calibre 89365 with a flyback function and 168 hours of power reserve. 

Designed in a combination of a matt anthracite dial and with covert colours for the hands and chapter ring, IWC Top Gun Miramar Pilot’s Watch will boast a 48mm case made of anti-scratch grey ceramic combined with a military-style textile strap. 

The Top gun Miramar Pilot’s watch is one of the five new pilot’s watches that IWC will be releasing in 2012. 

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Wednesday 14 December, 2011 - 12:00 PM EST

IWC and the Volvo Ocean Race

End of the first leg in Cape Town

As official timekeeper, IWC awarded the first trophy of the round-the-world Volvo Ocean Race 2011/2012. Laureus World Sports Academy Member Morné du Plessis and eight representatives of South African Laureus projects took up IWC’s invitation to join the activities of the race weekend.

IWC Schaffhausen is Official Timekeeper of the Volvo Ocean Race 2011–2012 and is presenting the 24-hour Speed Record Challenge. The team that covers the greatest distance within a period of 24 hours in each leg is awarded the much-coveted trophy. After racking up 554.16 nautical miles, the crew of the Camper yacht with Emirates Team New Zealand took the IWC trophy for the first leg. 

Following the first leg, with the Telefonica team as wnners, the start of the second leg on Sunday, which takes them from Cape Town to Abu Dhabi. For the first time in the history of the race, a port in the Middle East is acting as host. For the first time in the history of the race, a port in the Middle East is acting as host.

IWC also invited Laureus World Sports Academy Member and former South African Rugby Union player Morné du Plessis to participate in the activities over the race weekend. He was accompanied by eight children from Laureus projects in South Africa, who enjoyed a guided tour of the Volvo Ocean Race village before being shown around the Azzam and meeting the Abu Dhabi Ocean Racing team.

The selected children represented four Laureus projects in South Africa, namely Waves for Change. The Laureus projects, with the invaluable help of sponsors like IWC, uses sport to tackle pressing social issues such as drug abuse and HIV/Aids while teaching vocational and life skills, helping children and adolescents in some of the world’s most underprivileged areas.

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