IWC at the SIHH 2012 Gala Event - Interwatches.com News

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Monday 23 January, 2012 - 15:00 PM EST

IWC at the SIHH 2012 Gala Event

The Story of the Pilot’s Watches




As part of the Salon International de la Haute Horlogerie (SIHH), IWC Schaffhausen invited around 1,000 guests and journalists from all over the world to the launch of its new Pilot’s Watch collection in Geneva.
Under the motto “TOP GUN”, and in the presence of celebrities like Cate Blanchett, Jean Reno, Ewan McGregor, Ronan Keating, sporting legends Boris Becker, Luís Figo and Zinédine Zidane as well as top model Adriana Lima, guests enjoyed an unforgettable gala evening rounded off with a performance from the legendary Bryan Ferry.

IWC’s exhibition stand at this year’s Salon International de la Haute Horlogerie is another outstanding achievement: a highly detailed aircraft carrier, which spans 900 m2 and features a command centre structure, flight deck, steam catapult, hangar, flight control and pilot’s locker room. In a relatively small space, IWC succeeds in creating an uncannily authentic atmosphere using specially selected details and decorative elements for the launch of the new IWC Pilot’s Watches.

Friends of the Brand like Jean Reno, Ronan Keating, Marc Forster and Arsène Wenger as well as other celebrities were happy to let IWC CEO Georges Kern show them around the fabulous exhibition stand before going off to enjoy the gala evening.



Check out IWC watches at Interwatches!





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