Jaeger-LeCoultre hosted a dazzling opening party in Mexico

Wednesday 23 November, 2011 - 09:50 AM EST

Jaeger-LeCoultre hosted a dazzling opening party in Mexico

A brand new Boutique in the Polanco district

It seems there’s no recession affecting the world of watches as top brands continue to open new boutiques around the world. Last week, Jaeger-LeCoultre hosted a dazzling party to officially inaugurate the Brand’s new Boutique, located in the exclusive and fashionable Polanco district of Mexico City.

As part of the spectacular opening ceremony, Jaeger-LeCoultre created a special 3D animated movie projected on the façade of the Boutique. The striking show transported the guests to the snowy confines of the Vallée de Joux, home of the Manufacture Jaeger-LeCoultre since its inception. The journey began at the origins of the Manufacture with its founder Antoine LeCoultre, before travelling through the iconic creations of the brand.

And the continuous dazzling of the guests did not end there, as this journey into time and history ended when internationally acclaimed artists and Ambassadors such as Diane Kruger and Clive Owen, who have long been sported Jaeger-LeCoultre creations on their wrists, popped up on the facade of the Boutique.

Participating as special guests for the ribbon-cutting ceremony, along with Jaeger-LeCoultre CEO, were the Mexican actress Jaydy Michel - wearing the stunning Reverso snow-setting Full Pave- her husband and international soccer star Rafa Marquez, with his Master Compressor Chronograph; and Mr. Franck Juhel, Managing Director of Jaeger-LeCoultre Latin America and Caribbean. A dazzling evening indeed with all the glamour expected from one of the leading top brands in the world.

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