Longines News
Wednesday 25 January, 2012 - 09:50 AM EST
Longines and Stefanie Graf special ribbon cutting ceremony
A brand new shop within Tourneau in New York

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Tuesday 03 January, 2012 - 09:50 AM EST
Longines opening ceremony in Taiwan
A new exclusive boutique at Shin Kong Mitsukoshi Taichung

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Wednesday 07 December, 2011 - 12:00 PM EST
Longines and Shreve & Co hosted a Smash Court with Andre Agassi
Addressing the importance of education

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Longines' Watches at Interwatches!
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Thursday 10 November, 2011 - 09:50 AM EST
Great success of the Longines sponsored Event for the Andre Agassi Foundation
Record amount raised for education

A donation of $18 million from Kirk Kerkorian, $1.5 million from the Engelstad Family Foundation and $1 million from Windsong Trust combined with ticket sales and proceeds from a live auction accounted for the largest amount raised in a single night for the Andre Agassi Foundation for Education.
The package including a weekend for four at the 2012 Kentucky Derby and a Longines Master Collection Moon Phases “Andre Agassi” special watch was auctioned for $90,000. The funds benefit the Andre Agassi College Preparatory Academy (Agassi Prep), a tuition free public charter school serving students in historical West Las Vegas.
Longines, represented by President Walter von Känel, was delighted to be for the first time the presenting sponsor of the Grand Slam for Children. A.J. Green, a graduate of Agassi Prep, performed a heartfelt introductory song and the school’s drum line started the festivities for the evening.
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Thursday 13 October, 2011 - 09:50 AM EDT
Longines new sponsor of Andre Agassi foundation Children event
An impressive Benefit Concert in Vegas
The 2011 Grand Slam for Children, the 16th event organized by Andre Agassi foundation, will take place on October 29th in Las Vegas, and this year Longines joins the list of brands sponsoring the event. Hosted by tennis legend and philanthropist Andre Agassi, the benefit concert promises to be a night to remember with a headline that will be the envy of many.
Longines strengthens the partnership built with the Andre Agassi Foundation for education and are delighted to become the presenting sponsor of the Grand Slam for Childred, declared Longines President Walter von Kanel. Agassi on his part also stated that he feels it’s amazing what can be accomplished when people come together to change lives and make the world a better place for children.
Brining together some of the world’s greatest entertainers that have inspired the generosity of the world, the 16th Grand Slam promises to be a big hit in building awareness and raise money for the Foundation. Among the stars to participate at the event, the headline includes names such as Michael Buble, Jimmy Kimmel, Martina McBride, Smokey Robinson and Train.
The Grand Slam has raised nearly $92 million since its foundation in 1995, including $8.5 million from the 15th event, to support a movement that’s improving education. Joining the impressive list of artists named above, an additional top-name talent will be announced prior to the night of the event, which will include a cocktail reception, gourmet dinner, live auction and benefit concert. Sponsorships for the Grand Slam are still available at the following levels: Silver $10,000, Gold $17,500, Platinum $40,000, and Diamond $85,000.
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