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Friday 10 September, 2010 - 10:30 AM EDT

NEW Longines DolceVita

Contemporary elegance created through a combination of steel and gold

The Longines DolceVita collection was created in 1997 and has enjoyed immense success ever since. It embodies the brand’s vision of contemporary elegance. With their typical harmonious rectangular case, the various models in this collection are based on the delights of the Italian way of life – la Dolce Vita. Now Longines has created a new version of this horological elegance by combining steel with yellow or rose gold. The British filmstar Kate Winslet, who won the Oscar for best actress in 2009, the icon of Bollywood Aishwarya Rai Bachchan and the Asian star Chi Ling Lin can be seen wearing this work of art.

The Longines DolceVita collection embodies the brand’s vision of contemporary elegance. Created in 1997, this collection has been immensely successful all around the world and today adorns the wrists of many women who appreciate refinement. The models in the collection typically have a rectangular case which offers great potential for variation. Now Longines has decided to create a new version of contemporary elegance by using different colours of gold to enhance the brilliance of the steel. This new model, which will enchant all female customers, is available in steel with yellow gold or steel with rose gold. It offers a new dimension to the elegance of Longines’ products.

The new additions to the DolceVita collection that combine steel with yellow or rose gold are available in three sizes, to suit all tastes and requirements. They feature either a white dial with Arabic numerals and indices, a silvered “flinqué” dial with blue Roman numerals or white a mother-of-pearl dial set with diamonds. The versions in steel and rose gold also have white a mother-of-pearl dial with arabesque numerals. Like the rectangular case that combines steel with gold, the bracelet on which these new models are mounted brings together the brilliance of steel and the gentle warmth of gold. Certain models are set with diamonds. All models are fitted with a quartz movement.

Travelling through Italy, the attentive tourist will be aware of the charms of a Mediterranean country full of subtle perfumes. Offering a dreamlike walk through the remains of an illustrious empire, or precious moments of relaxation on the beach, or a quiet rest on a sunny terrace in a village square, this country enjoys a way of life that is unique – la Dolce Vita. With the Longines DolceVita collection, launched in 1997, the brand offers a horological vision of this gentle way of life. A new version that combines steel with yellow or rose gold has now been added to the collection. The British filmstar Kate Winslet, who won an Oscar for best actress in 2009, the Bollywood icon Aishwarya Rai Bachchan and the Asian star Chi Ling Lin can all be seen wearing a model in the Longines DolceVita collection.

Longines' Watches at Interwatches!


[ Longines' Official Website ]

Possible Related Links:

Longines' DolceVita's Official Website ]

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