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Longines News

Thursday 10 November, 2011 - 09:50 AM EST

Great success of the Longines sponsored Event for the Andre Agassi Foundation

Record amount raised for education


A record amount of more than $26.1 million was raised by the Andre Agassi Foundation at the 16th Grand Slam for children benefit concert, a night sponsored by Swiss brand Longines.

A donation of $18 million from Kirk Kerkorian, $1.5 million from the Engelstad Family Foundation and $1 million from Windsong Trust combined with ticket sales and proceeds from a live auction accounted for the largest amount raised in a single night for the Andre Agassi Foundation for Education.

The package including a weekend for four at the 2012 Kentucky Derby and a Longines Master Collection Moon Phases “Andre Agassi” special watch was auctioned for $90,000. The funds benefit the Andre Agassi College Preparatory Academy (Agassi Prep), a tuition free public charter school serving students in historical West Las Vegas.

Longines, represented by President Walter von Känel, was delighted to be for the first time the presenting sponsor of the Grand Slam for Children. A.J. Green, a graduate of Agassi Prep, performed a heartfelt introductory song and the school’s drum line started the festivities for the evening.


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