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Longines News

Tuesday 11 October, 2011 - 12:00 PM EDT

Longines Official Sponsor of Japan’s 2011 Rakuten Japan Open Tennis Championships

Andy Murray and Rafael Nadal presented with a Longines Admiral




The 2011 Rakuten Japan Open Tennis Championship was held in Tokyo from October 3rd to October 9th with Longines acting as official timekeeper for the third consecutive year. At the oldest ATP World Tournament in Asia, which took place in the Ariake Coliseum in Tokyo, the two finalists of the men’s single, Andy Murray and Rafael Nadal,  were presented with a Longines Admiral.

This Championship is one of the major events in the Asia sports calendar and a must event for all tennis fans, and this year Andy Murray set himself an advantage over Rafael Nadal, winning the championship on October 9th. The President and Representative Director of Swatch Group Japan presented the two finalists with two Longines, a brand that has collected funds at the Longines Smash Corner to support Tohoku area, as part of its commitment to the world of tennis.

In a relationship with the world of sports that started in 1978, Longines has enjoyed a privileged relationship with tennis, and it was appointed official timekeeper and partner of the Roland-Garros International Tennis Championship in Paris, Kremlin Cup in Moscow, and the Rakuten Japan in Tokyo. It has additionally appointed two Ambassador of Elegance from the tennis world, Andre Agassi and his wife Stefanie Grad, two of the world’s most admired players.




CHECK OUT!

Longines' Watches at Interwatches!




Other Related Posts:

Longines & Kate Winslet
Longines DolceVita & Aishwarya Rai Bachchan
Longines: Win a trip to Paris

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Tuesday 30 August, 2011 - 15:00 PM EDT

Longines & Kate Winslet

Ambassador




Kate Winslet is one of the world’s best-known and best-loved actresses who has built a career on a series of film performances which defy type-casting – each one a new and different character, from high drama to comedy to passionate romance to quirky individualism.

She made her film debut at the age of 17 in Peter Jackson’s ‘Heavenly Creatures’ and immediately made her mark. She won her first Oscar nomination in Ang Lee’s ‘Sense and Sensibility’ but it was her performance as Rose in ‘Titanic’ that first brought her to the attention of millions worldwide and delivered her second Oscar nomination.

She won further nominations for her roles in ‘Iris’, ‘Eternal Sunshine of the Spotless Mind’ and ‘Little Children’ and won Best Actress for her performance as a former Nazi in ‘The Reader’ in 2009. She is the youngest actress ever to have received 6 Oscar nominations. Other memorable and award-winning performances include ‘Revolutionary Road’ in which she was re-teamed with Leonardo DiCaprio, directed by Sam Mendes, ‘Finding Neverland’ and ‘Romance and Cigarettes’.

In 2010, Kate filmed the lead role in a five hour HBO television drama, ‘Mildred Pierce’, reprising the role once played by Joan Crawford in a film of the same name. The series will be seen in 2011.

Kate has two children, Mia and Joe, and divides her time between New York and the UK.
The Swiss watch brand Longines is very pleased to welcome her as an Ambassador of Elegance in 2010.

She joins the ensemble cast of Steven Soderbergh’s action thriller ‘Contagion’ which will open in 2011. Kate has two children, Mia and Joe, and divides her time between New York and the UK.


CHECK OUT!

Longines' Watches at Interwatches!




Source
Longines Watches Press Release

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Thursday 26 May, 2011 - 09:50 AM EDT

Longines: Win a trip to Paris

and one of our Longines Column-Wheel Chronograph watches




Win a trip to Paris and one of our The Longines Column-Wheel Chronograph watches

As official timekeeper at Roland-Garros 2011, Longines is giving you the chance to win a trip to Paris (France) as well as a number of magnificent The Longines Column-Wheel Chronograph watches.

Will you be one of our lucky winners? Give it a shot:

    on their minisite Roland-Garros:  http://rolandgarros.longines.com

    on their Facebook page: http://www.facebook.com/Longines

    on their iPhone application  http://www.longines.com/iphone




CHECK OUT!

Longines' Watches at Interwatches!




Source
Longines Watches Press Release



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Wednesday 25 May, 2011 - 09:30 AM EDT

Baselworld: discover the latest models by Longines for 2011





Baselworld 2011 – the World Watch and Jewellery Show is currently being held in Basel, Switzerland. Longines is pleased to present its very latest models, especially those in The Longines Column-Wheel Chronograph Collection, which takes the brand’s wealth of expertise in mechanical timing and gives it a contemporary interpretation. Furthermore, we made a film for all those not fortunate enough to attend Baselworld. It will take you on a tour of the Longines stand and includes an exclusive interview with Walter von Känel, President of Longines.

  • Click here to admire the latest watches by Longines for 2011.
  • Click here to watch the film: The Longines Column-Wheel Chronograph.
  • Click here to see the film showing the Longines stand, and the interview with Walter von Känel, President of Longines.
The Longines world of Elegance awaits you at Longines.com, as well as on Facebook, Twitter, YouTube and T.Sina.




Source
Longines Watches Press Release.

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Monday 11 April, 2011 - 11:20 AM EDT

Longines DolceVita

 

The Longines DolceVita from Swiss watchmaker Longines combines the cool streamlined look of the Twenties with the star glamour of the Fifties, bringing new vitality to the Italian style of living. The watchmakers at Longines have created a line of jewelry that lets wearers around the world experience the soul of savoir-vivre while expressing their own personal sense of pride. Whether executed in a classical rectangular, a cool balanced square or with flawlessly curving case lines of the round-shaped Longines DolceVita, Time is clothed in timeless elegance that looks perfect in all the trend-setting cities of the world. The history of Longines DolceVita goes back to the nineteen twenties, when the watchmakers at Longines managed to make carefully dressed ladies and gentlemen enthusiastic for the new, rectangular and square watchcases that drew their inspiration from the world. Today's Longines DolceVita breathes new life into these rectangular and square-shaped cases in precious materials - polished stainless steel or 18K gold. Details such as the curved, scratchproof sapphire crystal underscore the elegance of the watch.
 

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