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Omega watches News 2011/11 Page 1

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Omega News

Friday 25 November, 2011 - 15:00 PM EST

Spectacular opening of the Omega Mission Hills World Cup

A memorable evening for the world of Golf


The Omega Mission Hills World Cup commenced in style this week with an opening ceremony at the Mission Hills Resort in Haikou, China.

Players, officials, local dignitaries, and other VIPs from twenty-eight nations gathered for an spectacular opening evening with a routine by Chinese dancers. The evening was followed by a number of speeches before the players were introduced along with huge flags from each competing country.

George O’Grady, European Tour Chief Executive, congratulated all 28 participating nations and also paid tribute to Dr David Chu, the founder of Mission Hills who died this year leaving the legacy of Mission Hills in the hands of his two sons Ken and Tenniel.

The Omega Mission Hills World Cup 2011 will take place from November 24th to November 27th and will be the fourth occasion that Omega is participating as sponsor of the World Cup of Golf. The stellar field features five Major winners including current Masters champion, Charl Schwartzel, and US Open title holder, Rory McIlroy.



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Monday 14 November, 2011 - 15:00 PM EST

The first Omega Store in South America opened in Buenos Aires

Cindy Crawford officiated the inauguration



Omega Store in Buenos Aires



The world-known model Cindy Crawford cut the ribbon at the official inauguration ceremony of the first Omega exclusive store to be opened in South America. The store is located in Buenos Aires, Argentina.

Accompanied by Omega’s President Stephen Urquhart, Cindy Crawford, who has been an Omega Ambassador since 1995, cut the inaugural ribbon and signed the case of an Omega Constellation watch. The supermodel then posed for a photo session and met with national and international media. This inauguration is consistent with the steady expansion and positioning of the Swiss luxury brand in Argentina.  

The Omega store will be located in Patio Bullrich, a boutique clearly aligned with global corporate guidelines for Omega stores. The store has been conceived around the theme of four key elements: the sun, water, earth and, of course, time. The sun is represented by the brilliant lighting illuminating the products in the show window. Vertical tracks express rainfall and the rain, in turn, symbolizes time which is never still and which never returns in exactly the same form. Finally, below the displays, silvered glass suggests an exposed cross section of the earth which reveals history and time.

Delivering the best attention to all visitors, upon entering the store, you will be warmly greeted by a staff whose members can provide expert advice and consultation on the years of Omega’s watchmaking tradition. Paying attention to the very last detail, Omega’s products are presented in display cases and wall cabinets which are finished with “champagne gold” glass upon which Omega’s logos and markings have been applied with an acid-etching technique.



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