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Omega News

Friday 23 December, 2011 - 09:50 AM EST

The Omega Dubai Ladies Open 2011 comes to an end

American golfer Alexis Thompson took the championship

At the end of this year’s Omega Dubai Ladies Masters, American 16-year-old Alexis Thompson was presented with the championship trophy by HRH Sheikh Hasher Bin Maktoum Al Maktoum.    

The dubai Ladies Masters emerged as one of the most exciting golfing contests of the season and “Lexi” Thompson added another impressive accomplishment to her outstanding year. In September she became the youngest winner of an LPGA event, and her excellence was proved once again with her victory in Dubai.

Along with the tournament trophy, Lexi was presented with an 18K red gold Omega Constellation following the final round. This was the third year that Omega had been title sponsor of the Dubai Ladies Masters. Raynald Aeschlimann, Omega’s Vice President and International Sales Director. said that everyone at Omega are proud to participate in the Dubai Ladies Masters and congratulate Lexi on her remarkable performance.

Omega's presence in the world of golf continues to grow and the watchmaker will be on hand as Official Timekeeper in 2016 when the sport returns to the Olympic Games for the first time in more than a century.

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Thursday 15 December, 2011 - 09:50 AM EST

Omega celebrates the launching of the Westfield Stratford Boutique

Olympic Ambassador Jessica Ennis and local talent Professor Green host the evening

On December 8th, Omega, Official Timekeeper of the London 2012 Olympic Games, launched its largest boutique in Europe, the Omega Westfield Stratford Boutique, at the gateway to the Olympic Park.

Olympic Ambassador Jessica Ennis, one of the UK's gold-medal hopes for the upcoming Olympic Games, dazzled the crowd in a jaw dropping black and white ensemble. While Popular TV presenter George Lamb kicked off the festivities as invited guests drank champagne and Molecular Margaritas.

The unusual mix of celebrities from so many different professional fields led to some unusual encounters; for example, actor Benedict Cumberbatch was seen getting sporting tips from rugby union stars Rob Webber and Ollie Phillips. The eclectic gathering of party guests also included actors Tamzin Merchant and Freddie Fox, dancer Immodesty Blaize, promoter Henry Conway, menswear designer Patrick Grant, Olympic swimmer Mark Foster and athletics legend Linford Christie.

In an unforgettable evening, singer/songwriter Charlene Soraia brought her unique alternative folk stylings to the party, and Professor Green and DJ IQ brought the house down with a stellar dance set.

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Wednesday 30 November, 2011 - 09:50 AM EST

New Omega Constellation ad campaign and flagship store in China

Omega Taikoo Hui corporate store in Guangzhou

Omega officially inaugurated its new corporate flagship store at the premium shopping place Taikoo Hui in Guangzhou and introduced a new advertising campaign featuring the breathtaking Constellation watch and falling golden autumn leaves.

President of Omega, Stephen Urquhart, as well as Omega ambassadors, Zhang Ziyi, Simon Yam, and Qi Qi, were present at the ceremony which took place at tge Tianhe central business district of Guangzhou. The new store will be committed to be an unparalleled “watch palace” for watch connoisseurs, enthusiasts, and collectors.

Stephen Urquhart visited the store and stated that the Chinese market is significant to Omega’s global strategy as their constant market expansion demonstrates a long-term commitment to provide watch enthusiasts with a pleasant shopping environment and an exclusive customer service.

On that same evening, Omega unveiled the new constellation ad campaign at the Tiger Club.  In the new ad campaign, the watch is a stunning 18K red gold Co-Axial Constellation with a diamond-paved bezel. The image in the campaign created by Bruno Dayan is characterized by the reds and the golds of the fall season.

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Friday 25 November, 2011 - 15:00 PM EST

Spectacular opening of the Omega Mission Hills World Cup

A memorable evening for the world of Golf

The Omega Mission Hills World Cup commenced in style this week with an opening ceremony at the Mission Hills Resort in Haikou, China.

Players, officials, local dignitaries, and other VIPs from twenty-eight nations gathered for an spectacular opening evening with a routine by Chinese dancers. The evening was followed by a number of speeches before the players were introduced along with huge flags from each competing country.

George O’Grady, European Tour Chief Executive, congratulated all 28 participating nations and also paid tribute to Dr David Chu, the founder of Mission Hills who died this year leaving the legacy of Mission Hills in the hands of his two sons Ken and Tenniel.

The Omega Mission Hills World Cup 2011 will take place from November 24th to November 27th and will be the fourth occasion that Omega is participating as sponsor of the World Cup of Golf. The stellar field features five Major winners including current Masters champion, Charl Schwartzel, and US Open title holder, Rory McIlroy.

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Monday 14 November, 2011 - 15:00 PM EST

The first Omega Store in South America opened in Buenos Aires

Cindy Crawford officiated the inauguration

Omega Store in Buenos Aires

The world-known model Cindy Crawford cut the ribbon at the official inauguration ceremony of the first Omega exclusive store to be opened in South America. The store is located in Buenos Aires, Argentina.

Accompanied by Omega’s President Stephen Urquhart, Cindy Crawford, who has been an Omega Ambassador since 1995, cut the inaugural ribbon and signed the case of an Omega Constellation watch. The supermodel then posed for a photo session and met with national and international media. This inauguration is consistent with the steady expansion and positioning of the Swiss luxury brand in Argentina.  

The Omega store will be located in Patio Bullrich, a boutique clearly aligned with global corporate guidelines for Omega stores. The store has been conceived around the theme of four key elements: the sun, water, earth and, of course, time. The sun is represented by the brilliant lighting illuminating the products in the show window. Vertical tracks express rainfall and the rain, in turn, symbolizes time which is never still and which never returns in exactly the same form. Finally, below the displays, silvered glass suggests an exposed cross section of the earth which reveals history and time.

Delivering the best attention to all visitors, upon entering the store, you will be warmly greeted by a staff whose members can provide expert advice and consultation on the years of Omega’s watchmaking tradition. Paying attention to the very last detail, Omega’s products are presented in display cases and wall cabinets which are finished with “champagne gold” glass upon which Omega’s logos and markings have been applied with an acid-etching technique.

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