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Thursday 20 October, 2011 - 09:50 AM EDT
Officine Panerai main Partner of “O’Clock - Time Design, Design Time”
On display at Milan Triennale
Officine Panerai will be the main sponsor of the Milan Triennale Art event to take place from 11th October 2011, to 8th January 2012. The “O’Clock – time design, design time” exhibition sponsored analyses the relationship between the concept of time and design, with an installation of Panerai watches created by Patricia Urquiola.
The works on show which have been specially setup by Patricia Urquiola - describe the way in which some 80 international designers and artists have interpreted or represented one of the fundamental themes of our culture, that of time. It incorporates work from designers and artists chosen from existing collections and commissioned specifically for the Triennale, meditate on memory, eternity and death, often wittily and poetically, always critically.
Designer Patricia Urquiola, who helped produce the exhibition and conceive its layout, has devised the finale: a timeline of the Panerai brand, featuring a sequence of watches as characters in a narrative. Patricia Urquiola has also created for Officine Panerai the installation “I mondi di Officine Panerai” (The worlds of Officine Panerai), presented here for the first time, in which eight watch models recount, as protagonists, the design of Panerai.
Among the Panerai watches on display, two extremely rare historical models - a Radiomir from 1938, and a Luminor from the 1940s - show how these icons were born with all the features they still possess today and how, in fact, the second model represents an evolution of the first – an evolution created to offer even better performance in terms of water resistance (due to loops welded to the case and especially to the device that protects the crown) and legibility.
Triennal’s site www.triennaledesignmuseum.org/
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September 2011
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