Piaget opens its first Boutique in Zurich - Interwatches.com News

Piaget inaugurated a new boutique in its Swiss homeland, on the famous Bahnhofstrasse in Zurich, Switzerland’s premier shopping mile; a contemporary setting, where fine craftsmanship and elegance live side by side.

Pursuing its quest for excellence in serving customers, Piaget has decided to give its boutiques a modern touch by endowing them with an all-new architectural concept that was entrusted to Christine Querlioz, from the Atelier Sasha in Paris. 

For Piaget, opening a boutique in Zurich is extremely important, since being close to its Swiss German clients has long been an objective for the brand. This new boutique conveys the Swiss identity of the House and its attachment to German-speaking Switzerland.

Dressed in black and gold, with subtle touches of opulence inspired by the Viennese Secession period, the new architectural concept intensifies a feeling of preciousness and of the meticulous care lavished on the creation of each piece.