Tuesday 20 September, 2011 - 09:50 AM EDT
102 years of passion
Notable characters have been wearing Rolex watches along history. But, not only art celebrities are chosen by Rolex as their ambassador, during the lasts decades, many people related to adventure and sports were selected to be the face of remarkable models that satisfied their needs for adventure or extreme sports, while Rolex supported their activity.
Even though the worldwide crisis affected Switzerland as well, growing countries like China and India are helping Rolex Industry to face adversity and Jean-Noel Bioul, Rolex International Sponsorship director, said that the Group was still doing fine in Europe and North America.
Remarkable artists like Eric Clapton or actor Daniel Craig invested on the last Milgauss watch that, with a weight of 157 grams, can work perfectly well even during thermonuclear incidents that could release up to 1.000 gauss in magnetic fields.
During those 102 years of history, many celebrities gave that special mystic to Rolex watches. Ernesto Che Guevara went to Cuba wearing a GMT Master, Picasso was pictured wearing a red hairband in his head and a Rolex Oyster Perpetual Chonometer in his wrist. Owners have a strategic role in Rolex Philosophy Pillars which are called "Testimonies". Among them, we can find tennis player Roger Federer or the tenor Plácido Domingo. There are chosen for being related to the brand’s dignity and passion and for being in love with the piece they represent.
Check out Rolex Watches at Interwatches!
MICHAEL BUBLE joins league of top luxury brand ambassadors
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