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Rolex News

Thursday 28 April, 2011 - 10:20 AM EDT


elegance and superiority

Rolex Tudor Watches is a second brand category of Rolex also created by Hans Wildorf, but in 1946. Rolex Tudor watches have developed quality collections that became as time went by a well known brand because of its excellence and affordability.

The stones of this business venture were laid in Switzerland. Even though most of the watch companies do not concentrate too much on cases, Rolex Tudor does worries about this as it has Rolex’s back up. Because of this, Tudor tends to produce the finest among their collections apart from being high-quality and waterproof watches.

From automatic to the waterproof, they have created a wide range of collections that suit all types of customers. Many film stars and celebrities are often the major support for Rolex Tudor watches.
Rolex Tudor watches have always been related to elegance and superior technology as it is a brand in which customers can depend on. A Rolex Tudor watch redefines luxury and is a treasure for all who wear them.

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Tuesday 15 February, 2011 - 10:40 AM EST

Rolex Oyster

The famous Swiss watchmaker

Although it is the generally accepted view that Hans Wilsdorf, the famous Swiss watchmaker, sitting alone in his Geneva workshop and working late into night, came up with the idea of the Oyster case and thereby set Rolex off in a new direction, none of this is true. Wilsdorf was never either Swiss or a watchmaker. The Oyster was the result of at least four attempts by the company to produce a waterproof case prior to the introduction of the Oyster.

Despite his British Nationality and Swiss domicile Hans was very much a German and his greatest strengths were his persistence and his dedication to slow progressive development of his existing product and so after trying hardly, in 1914, Wilsdorf and Davis introduced their first watch with a threaded bezel and back. The introduction of the Borgel cases was known to be the first model produced by Rolex in which the case was specifically designed to give protection against some of the elements. When Rolex wristwatches sales took off in the tropical markets on India and East Asia, in hot and humid conditions there were natural challenges: humidity over mechanisms. Baumgartner came up with the “hermetic” cases solution that Wilsdorf  patented in London on May 10, 1923. Wilsdorf was so proud of his watch that even before submitting his patent he applied for three new model names, “Aqua”, “The Submariner” and “Diver”. He also registered a new style of window display involving the suspension of a working watch in an aquarium.

Finally, in October 30, 1925, in La Chaux-de-Fonds, Paul Perregaux and Georges Peret, two prototype maker, filed a patent that was later given the number 114, 948 which describes the invention for a moisture proof winding stem and button. The button utilized springs and double helical screws to provide the first real solution to waterproofing a watch steam. The both sold their rights to the patent to Wilsdorf and a year later a British patent was then issued bearing the number 260.554 has always been seen as the Original Oyster Patent.

The name “Oyster” it self was Wilsdorf’s own contribution, saying he was inspired by the diffulty he experienced in opening an oyster while preparing a dinner party. He registered the name in Switzerland on July 29, 1926 and two months later in London.

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Wednesday 09 February, 2011 - 10:40 AM EST


The movement that was just as important to Rolex as the Oyster case was the first Perpetual. Rolex had used movements made by Eagler from the very beginning. The first one was de Rebberg which came in a wide variety of sizes and also in versions with a subsidiary seconds hand, with a sweep seconds hands or without any seconds hand. It was a simple, robust and versatile movement that served Rolex well for almost 20 years

Then, Rolex produced the Hunter movement which was the first one that was regularly capable of being timed to chronometer precision. These chronometer movements were often either 17 or 18 jewel models with capped escape jewels.

Even though the Oyster was proving very successful and met or exceeded all of Wilsdorf’s hopes for it, there was one problem: he needed an automatic system. Once again Rolex (or Aegler, who actually patented it) took the read of patient modification of an existing product. The first perpetual models are simple subsidiary seconds 8-3/4”’Hunter movements with the “Auto-Rotor” mechanism bolted straight onto the back. This arrangement had three additional benefits. First, the watch could be wound manually if needed. The facility to wind the automatic watch is now something to be taken for granted, but it is interesting to note that all of the early automatics ere incapable of manual winding. Apart from its use during periods of enforced idleness, the manual facility on the Rolex Perpetual gave confidence to those people who still did not trust the watch yet.
Second, because the rotor swung through a full rotation, there was nothing for it to hit, so the movement received no shocks through the sudden braking of a weight. Besides, the watch was less noisy as Rolex advertised: “Rolex, the silent self winder”.

Finally, the arrangement allowed the watchmaker to remove the whole of the automatic mechanism with only two screws and then be faced with a simple manual movement that he would instantly recognize. This is an important factor in the success of Rolex’s automatic movement.

The exact date of the launch of the Rolex Perpetual would seem to be in late 1933 or early 1934. No earlier Rolex advertisement makes any mention of the watch. The first Perpetuals were produced in a case that was another classic Rolex modification, simply the first model Oyster Royal with a new, deeper back.

What we must not forget is that in introducing the Perpetual in 1934, Rolex chose to do so in the depth of the worst depression the industrial world had seen, and as the world’s economies began to improve the Perpetual was waiting.

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Tuesday 08 February, 2011 - 11:20 AM EST

Rolex Explorer

With black dial, large luminous triangle marker at 12 and luminous Arabic numerals for the other quarters, The Explorer is one of the most recognizable Rolex watch together with the Datejust. An explorer watch is the one that has its dial described. It was first designed and made in honor of Edmund Hilary and Tenzing Norgay, the first to reach the summit of Everest wearing Rolex watches. The Explorer was design for explorers and so it had a high visibility dial, an extra strong case and, under request, they could even be lubricated with a special oil which could withstand temperatures between -20ºC and + 40 ºC without changes in its viscosity. The Rolex Explorer line was designed with extremely challenging conditions in mind.  This Rolex watch line was the one that received first the triangle marker at the top of the dial

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Tuesday 01 February, 2011 - 12:20 PM EST


In 1954 Basel, Rolex presented the Submariner model, Rolex pride. The model number 6204 watch was waterproof to a more realistic 200 meters (or 660 feet). It was sold as the watch that was the diver’s friend. When the development of the SCUBA (Self Contained Underwater Breathing Apparatus) diving as a sport really began to take off toward the end of the fifties, a reliable watch was needed as much as a reliable oxygen tank. Rolex developed the Submariner 6204, which had simple parallel hands and it had no protective shoulders by the winding crown and the rotating bezel had only five minute markers. Two years later, this model was replaced by two Submariner models. Theses ones were: the 6538 model (waterproof to 660 feet) and the 6536 model (waterproof only to 330 feet), commonly known by collectors as the “James Bond” models. Then, although the model was redefined it kept the same model number and it introduced a more robust case with bezel markings for the first 15 minutes and a red triangle at the 12 position. Besides, it featured a larger “Triplock” style crown which had the “Brevette” sign under the crown or patented around the circumference. The watch had an officially certified chronometer powered by the new 1030 movement.

When model 5512 was launched in 1959, the new case featured the protective shoulders which defended the weakest part of the watch from inadvertent knocks and harms underwater. The new Submariner was launched on the back of Jacques Piccard’s latest adventure where he dove into a new record depth of 25, 798 feet (10.916 meters). The watch was exposed to pressures of over seven tons per square inch, the watch was found in perfect conditions with no evidence of moisture inside the case.

In 1965, when the 1565 calibre movement was fitted to the Submariner divers had the joy of combining the benefits of both chronometers movements and date function in one watch. The new model’s number was: 1680.

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