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Rolex News

Monday 17 January, 2011 - 09:50 AM EST

The Prince of the Rolex

Rolex Prince


After Davis sold his shares to Wilsdorf and Aegler they both got to be the directors of Rolex Company. Just over a year later on October 1, 1927, the patent number 120849 was granted for the movement that was to be named Prince. The main advantage of the movement design was that, by placing the winding barrel and the balance at opposite ends of the watch, they could each be much larger than if they were arrayed closely to each other, as would be the case in a normal round watch.
The Rolex Prince watch proved to be one of the most accurate wristwatches made to date. The accuracy comes from the very high quality balance wheel, which most unusually for a wristwatch used solid gold screws to add extra weight and, thus, momentum. The watch also had a very high quality finish to the whole escapement, even the wheels. All of these efforts went to ensuring the accuracy of the Prince.

Many years went by… many models were designed.
The name Marconi was the fourth brand name that Wilsdorf registered. Rolex was registered in 1908, Omigra later the same year, Elvira the following year, and then Marconi Lever, registered as a name for watches and watch parts.
Marconi was, of course, named after Gugliemo Marconi who successfully sent radio signals over the Atlantic Ocean in 1901. He was awarded the Nobel Prize for physics in 1909 in recognition of this achievement.
By the time the Marconi brand hit the market, it had one small problem: Marconi was a figure whose time had passed.

According to LON, Wilsdorf had gone though a phase of registering company and brand names in 1919 and 1920. On March 17, 1919, to celebrate the end of the “war to end all wars” and the foundation of the League of Nations (the predecessor to the U.N.) in Geneva, he registered the name LON (League of Nations) as a brand name. At the same time, he also registered the names Brex and Unicorn Lever. Unicorn took over from Marconi and a few years later it was joined by Rolco, a simple contraction of “ROLex Company”.

In 1946, the year Rolex celebrated their 40th anniversary or jubilee, it introduced its most expensive watch, the “Datejust”. At the same time Rolex launched its final attempt at penetrating the lower cost watch market: the Tudor which was, at first, symbolized with a stylized rose, representing the Tudor rose. Then it was replaced with a stylized shield.
Rolex Tudor was at first, introduced as a “workingman’s” watch. The people most often seen wearing a Tudor watch are the ones leading an active lifestyle requiring a sturdy watch with good timekeeping abilities. Although the Tudor movements may have fewer jewels than the traditional Rolex, they are just as good time keeping as their more expensive “sister brand” watches and also just as durable.

In 1932, the company introduced a new pocket watch movement, the “Rolex Prince Imperial”. This new movement was redesigned to prove one of the most accurate watches ever made by Rolex.

During the 50’s decade, two of the most esoteric models the company ever produced were introduced. The “Tru-beat” (model 6556) and the “Milgauss” (model 6541). The “True-beat” was a standard chronometer grade non-date Oyster Perpetual, but it had a dead beat sweep seconds hand that would make the second hand stop at each seconds mark before jumping to the next one. According to the “Milgauss”, it was made in response to people working in areas of high electro-magnetic radiation, such as research labs or power stations, in which the effects of radiation would make the watches unreliable because of magnetizing the balance work of a watch.

At the Basel Fairm in 1954, Rolex launched four major models: The Explorer, the Turn-O-Graph, the Submariner and the Lady’s Perpetual Chronometer.  The “Turn-O-Graph” (model 6202) was a simpler version of the “Submariner”. The “Turn-O-Graph” watch was Oyster Perpetual Precision grade (non-chronometer) with luminous visibility and black dials, luminous hands and rotating bezel. The “Submariner” featured almost the same characteristics, but it was water resistant to 200 meters. It was called “The diver’s friend”. The “Submariner” together with the “President” proved to be one of the outstanding successes of the 1950’s for the Rolex Company. Two years later, the company introduced the “Date-Date” model, a very important model.

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Tuesday 11 January, 2011 - 13:00 PM EST

Rolex Datejust

In 1942, with the introduction of the bubbleback powered by a perpetual version of the classic 10 - 1/2”’ Hunter, Rolex made one of the most significant movements of its history. This new model had two additions: a sweep seconds hand and a date disc visible though and aperture in the dial at 3.
The first Datejust was a seminal one, a model and a design that would last for the next 50 years. This model is still the most beautiful of the Datejusts. Even though the registered name was Ritedate, by the time the watch was presented, it was called “Datejust” and the model was “Jubilee”, applied later to the bracelet.

The date function also retained its alternating red and black numbers, presumably to let the wearer know that the date had indeed changed. The only obvious change was when Rolex introduced the Cyclops date magnifier at Basel becoming a signature for the Rolex line.

The stainless and gold Datejust was introduced around 1962 and has proven to be one of the most popular models Rolex has ever produced. The new “two-tone” look not only fit the times, but also enabled Rolex to increase the margins on a very popular watch.

Since the end of the 1980s, all Datejust have been equipped with a “sapphire” crystal. This crystal is sliced out of a lab-grown sapphire with the Cyclops date window cut from a smaller crystal and the applied.

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Monday 10 January, 2011 - 11:20 AM EST

Rolex The Chronograph

In 1930, when sportsmen begun to demand chronographs, Rolex started to fulfill that demand. Seven years later, Rolex catalogue shows for the first time the chronographs wristwatches. Rolex chose 10- ½” to 14” movements in one button models allowing the customers to time a single continuous event. The demand came not only from racing spectators, but also from anyone whose profession required having an accurate measuring of and exact elapsed time.

In the late 30s, the real breakthrough happened as a consequence of the two button configuration making possible for the customers to stop the timing for breaks in the action.

The “Zerograph” is one of the most interesting Rolex Chronographs. It was produced in very limited quantities at the end of the 1930s. It had a 10-1/2”’ Hunter sweep seconds movement, it was the first model to feature the Oyster crown.

Afterwards, the first Oyster Chronograph was the model 4500. Models: 6232 and 3668 followed model 4500 and the proved to be as unpopular as the first one. The reason: the depths of World War II.
After years of making imperceptible and trivial changes, Rolex reached the final watch: The Cosmograph (model 6239), one of the most popular watches ever produced.

In the late 1970s, when Rolex introduced the 6263 Cosmograph, the model was the first to have truly waterproofed pushers. The screw down pushers were added because the customers kept trying to operate the push buttons while the watch was underwater so that let water into the movement. Another advantage of the locking buttons was that it also prevented inadvertent operation pushers.

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Friday 07 January, 2011 - 07:50 AM EST

John Mayer Rolex Collection

Big Rolex fan!

America ultra talented singer and songwriter John Mayer has been a well known Rolex fan for years.  With a huge collection of rare Rolex watches, he is probably one of the most wise collectors on earth.
John Clayton Mayer was born on October 16, 1977. He is an American musician, singer-songwriter, recording artist, and music producer. Raised in Fairfield, Connecticut, he attended Fairfield Warde High School. He then went to Berklee College of Music in Boston before moving to Atlanta, Georgia in 1997. In Atlanta, John Mayer refined his skills and his first two studio albums, Room for Squares and Heavier Things, did well commercially, achieving multi-platinum status. In 2003, he won a Best Male Pop Vocal Performance Grammy Award for "Your Body Is a Wonderland".

Mayer's career pursuits have extended to stand-up comedy, design, and writing; he has written pieces for magazines, most notably for Esquire. He is also involved in philanthropic activities through his "Back to You" fund. Several high-profile romantic relationships and his involvement with the media caused him to become a tabloid staple, beginning in 2006.

CHECK OUT Rolex Watches at Interwatches!

Rolex and Celebrities

Eminem and Rolex
Placido Domingo and Rolex
Eric Clapton's and Rolex
Jennifer Lopez and Rolex
Rolex Ambassadors
Bono and Rolex

    * Official John Mayer's website

Written by John Mayer
    * Segment on Brett Dennen, that Mayer wrote for Rolling Stone
    * "Music Lessons with John Mayer", database of Mayer's Esquire column at

    * John Mayer at the Internet Movie Database
    * "Square pegged", Mayer's first feature article in 2001, from Creative Loafing

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Thursday 06 January, 2011 - 11:10 AM EST


While the Submariner was capable of working at the depths the divers did, the long exposure to high pressures had not been anticipated by its designers. The Subamriner was designed to be waterproof and airtight and to survive the pressures of the deep water.

Rolex and Comex (COmpagnie Maritime d’EXpertise) started working together in order to design a watch that would be efficient enough to work properly under the conditions the industrial deep-sea diving as Comex is the world leader in sub-sea engineering and in manned and unmanned sub-sea interventions, scoured all the seas on earth and worked at depths of over 300 meters. Although both companies working together first took one normal Submariner and modified it till they reached the perfect model: “The Submariner 2000 Sea Dweller”. The divers require the best equipment that is available because precision and perfection according to watch quality can mean the difference between life and death. The Sea Dweller differs from a regular Submariner by being much thicker and heavier. It has no “Cyclops” date lens because the glass because of the glass thickness placing the lens at a greater distance from the date disc. According to its bracelet it is machined from solid metal.
The advantage of the Sea Dweller over a Submariner is its ability to undergo repeated compression/decompression cycles in a helium-oxygen atmosphere.

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