Tag Heuer watches History

    • We Speak :-

    • Bienvenido!
    • Benvenuto!
    • Welcome!
Free shipping within U.S.
  • +1 866 944 1236

  • Monday to Friday 10am to 5pm/EST/GMT-5

    • Cart:

    • Your cart is empty.

Tag Heuer History

The History of Tag Heuer


The History of Tag Heuer
Tag Heuer Models

The History of Tag Heuer

TAG Heuer is one of the leading watch manufacturers in the world and the fourth most important watch vendor in the wristwatch market. Its company motto "Swiss Avant-Garde Since 1860" characterizes the company's spirit, which is the fascination with excellence in design and advanced technology. Progress, precision and innovation always were the expression of the very core of TAG Heuer's philosophy.

It was in 1860, when Edouard Heuer established his first workshop in St. Imier, Switzerland. It gave birth to the world's reference of the most reliable and prestigious sports watches. In 1869, Heuer invented and patented the first stem-winding system. In 1911, Heuer launched his first dashboard chronograph developed for automobiles called "Time of Trip". Five years later, Heuer patented Micrograph, the world's first wristwatch with chronometer function, capable of measuring 1/100th of a second. In 1920, for the first time, the company officially time-kept the Olympic Games competitions.
In 1933, Heuer introduced the Autavia, the dashboard timer used for automobiles and airplanes. Afterwards, the Monte Carlo and the Master-Time were launched. In the 1950-70s, Heuer timepieces were utterly popular in auto sport.
The Autavia chronograph was launched in 1962. Two years later, after Juan Manuel Fangio's triumph during the "Carrera Panamericana Mexico" races, Jack Heuer launched Carrera chronograph watch paying tribute to this excellent race car driver from Argentina. Due to its exceptional success, the Carrera chrono converted into the company's icon.
Again, in 1966, the Heuer company confirmed its status of pioneer in time measuring by manufacturing the world's first chronograph, capable to measure the 1/1000th of a second.
In 1971, the Heuer Monaco watch became highly famous after Steve McQueen wore it in a movie "Le Mans". That line was called "Steve McQueen Monaco Edition".
The TAG Group Holdings SA bought the Heuer company and became TAG Heuer in 1985. The acronym TAG stands for Techniques d'Avant Garde.
In 1992, TAG Heuer turned into the official timekeeper of Formula 1 races, that rose its status even more. The year 1999 brought important changes: the TAG Heuer company was purchased by the LVMH (Louis Vuitton Moët Hennessy S.A.), a leading luxury goods company.
TAG Heuer opened its first shop in New York in 2002. Two years later, TAG Heuer introduced its revolutionary Monaco V4 with a belt-driven movement, and a newly patented world's first chronometer, capable of measuring the 1/10,000th of a second.
At the same time, TAG Heuer introduced to the world its completely new haute couture collection, including the fine Diamond Fiction wristwatch, which has approximately 900 diamonds. It shows time by lighting an LED from behind of thousands of tiny diamonds. With that superb collection TAG Heuer attested to its ability of the luxury-oriented first class company.

To promote its watches TAG Heuer employed several brand ambassadors, among them: Tiger Woods, Brad Pitt, Maria Sharapova, Lewis Hamilton and others.

Sports and TAG Heuer

TAG Heuer has always been associated with sports, time keeping and especially with automobile racing.
It was a time-keeper of a variety of mayor sports events, just to name a few: the Olympic Games, The Indianapolis 500-Mile Race, Indy Racing League competitions from 2004, Formula 1 World Championship, the
Alpine Skiing World Cup competitions, and sailing and golf sports events.
The time-keeping experiences helped TAG Heuer to develop extremely reliable and precise watches and chronographs, satisfying the needs of the most demanding conditions in terms of precision and reliability.

TAG Heuer Models

TAG Heuer Formula 1

TAG Heuer Formula 1, created in a mood of racing as its name stands for, is an unmistakable TAG Heuer collection. This line was developed in cooperation with Fernando Alonso, the two-time Formula 1 World Champion and driver for the McLaren Mercedes.
TAG Heuer Formula 1 watches come with a quartz movement and are available in three different sizes: men's, women's and mid size. Chrono models are equipped with the 1/10th second chronograph.
The men's TAG Heuer Formula 1 timepieces are quite eye-catching and transmit a temper of competition. Red, black and white are the dominating colors on these watches and highlight every single detail. Some men's Formula 1 watches come in really garish colors that indicate that they are truly for men with a very strong character and dynamic life style.
The women's TAG Heuer Formula 1 timepieces have, on the other hand, ultra-feminine style and sporty shapes. Both, the women's and mid-size Formula 1 timepieces are available with a diamond bezel.
TAG Heuer Formula 1 men's watches come on steel or rubber bracelets, while the women's and mid-size ones have a "nizza" strap, which is made of a woven from robust synthetic fibers. The Tag Heuer Formula 1 watches come with a scratch-resistant sapphire crystal and are water resistant to 200 meters.

  • Formula 1 Indy 500
  • Formula 1 Ladies
  • Formula 1 Mens Alarm
  • Formula 1 Mens Chronograph
  • Formula 1 Mens Chronotimer
  • Formula 1 Mens Quartz

TAG Heuer Aquaracer

TAG Heuer Aquaracer is a luxury watch for water sports, that was based on the 2000 Series. Aquaracer is a union of precision, comfort, and unrivalled readability. It comes with a very easily read dial and is manufactured in steel, gold or in both metals combined, on metal or rubber bracelets. TAG Heuer Aquaracer may come with automatic or quartz movements with or without chronograph.
TAG Heuer Aquaracer has a very unique and recognizable case design, a rhomboid shape, that gives personality to the watch.
Aquaracer is a highly advanced TAG Heuer's line, due to the water sports demanding situations. Its most technologically advanced representatives are Aquaracer Regatta and Aquaracer Aquagraph.
TAG Heuer Aquaracer Aquagraph, is an automatic high-tech chronograph watch especially designed for professional diving and comes with unique functions.
TAG Heuer Aquaracer Regatta is introduced with brand new features: three types of use of the central hands (hour, minute, second), and the revolutionary dial, which makes it the most easy-to-read chronograph wristwatch in the world.
TAG Heuer Aquaracer is introduced in men's and women's sizes. Men's size looks really robust and professional, while the women's one breezes with elegance and womanliness.
Aquaracer is a sports watch of a high status and is water resistant to 300 meters. It is also a prestigious and fashionable timepiece for everyday wear.

  • Aquaracer Aquagraph
  • Aquaracer Ladies Quartz
  • Aquaracer Mens Automatic
  • Aquaracer Mens Automatic Chronograph
  • Aquaracer Mens Quartz
  • Aquaracer Mens Quartz Chronograph

TAG Heuer Carrera

TAG Heuer Carrera is a legendary watch. It was created to honor the triumphs of the Argentinian race car driver, Juan Manuel Fangio, regarded by many as the "greatest driver of all times". He took part in many car races, showed the best driving skills during years, dominated the first decade of the Formula 1 racing and was its five-time champion. TAG Heuer, inspired by the this racing sport master, decided to create the Carrera watch in 1963. From the very beginning Carrera become the icon of TAG Heuer watches. It was modified and improved in several occasions, so that today it is a very reliable, advanced and attractive watch. It is all the best that a good automatic chrono movement can give you.
As for the design, there is a balance in all the key elements of the case and dial. Luminescent hand applied indexes facilitate legibility. You can choose TAG Heuer Carrera in different colors, or made of steel or gold. It is also available with black or brown perforated rubber or calfskin strap. There is even a Carrera limited edition in 18K rose gold. Despite of the assortment, TAG Heuer Carrera is a large watch. Its case can measure from 36 mm to 41 mm.

  • Carrera Automatic
  • Carrera Automatic Chronograph
  • Carrera Automatic Chronograph Tachymetre
  • Carrera Automatic GMT

TAG Heuer Link

TAG Heuer Link watch was born in 1999 and has a very beautiful case design, with flowing contours. A fusion of an elegant case and an ergonomically designed bracelet create an impression of a contemporary watch. The sports influence is still present in its style, as well as the resistance and reliability of its movement. TAG Heuer Link's bracelet deserves special attention and can be considered as one of the best achievements in modern watch design. It is a dynamic-looking watch for the dynamic-living people.
TAG Heuer Link is introduced in men's and women's sizes and comes with automatic or quartz movements, with or without chronograph. TAG Heuer Link timepieces look extremely elegant and are reliable watches, just to mention they are water resistant up to 200 meters.

  • Link Ladies Quartz
  • Link Ladies Quartz Chronograph
  • Link Mens Automatic
  • Link Mens Automatic Chronograph
  • Link Mens Calibre 36 Chronometer
  • Link Mens Quartz
  • Link Mens Quartz Chronograph

TAG Heuer Kirium

In TAG Heuer Kirium, the highest-quality and precision are perfectly balanced with the elegance and masculinity of its avant-garde design. Its case is made of a solid block of steel. The bracelet is made of steel with patented-link system that does not pinch the skin, which makes this watch optimally comfortable.
Though the TAG Heuer Kirium has a very simple look, it also contains the most advanced technological features. This timepiece may come with automatic or analog and digital quartz movements that may have different functions: dial backlight, perpetual calendar, alarm and chronograph, just to name a few. Its architecture reflects all the power and resistance of the modern sports watches. TAG Heuer Kirium is also water resistant to 200 meters.

  • Kirium Chronograph
  • Kirium F1

TAG Heuer Monaco

TAG Heuer Monaco, dedicated to motor racing, became famous after Steve McQueen wore it in a movie "Le Mans" in 1971. That edition was called "Steve McQueen Monaco Edition". Afterwards, TAG Heuer Monaco suffered a number of different re-editions and improvements, that finally placed this timepiece on one of the highest positions in the watch industry. In 2005, the limited edition "Monaco Vintage" was launched, commemorating Steve McQueen's 75th anniversary of his birthday and inspired by the legend and spirit of motor racing. It has a three-colored dial, with blue and red bands. Concept watches Monaco V4 and Monaco 360 LS truly embody the spirit of the TAG Heuer company.
TAG Heuer Monaco with square case and very soft contours has a very sophisticated and classic look. It has a movement with a powerful Chronomatic function, which is the world's first automatic chronograph movement with a microrotor. Diamond-set luminescent or Nickel-plated hands may be combined in some Monaco models with diamond-luminescent hour markers on a Mother of Pearl dial. Women's watches are available with diamonds on the case. Another interesting and original detail is that some Monaco timepieces not only have a scratch-resistant sapphire-glass on the face but also on the case back, which allows to see the movement inside. TAG Heuer Monaco watches are manufactured with metal or crocodile bracelets and safety-folding clasp and are water resistant to 50 meters.

  • Monaco Automatic Chronograph
  • Monaco Ladies Automatic
  • Monaco Mens Automatic
  • Monaco Sixty Nine

TAG Heuer Specialists Microtimer

The TAG Heuer Microtimer is the first watch with the Swiss electronic movement capable to measure 1/1000th of a second. It is a professional sports chronograph watch and was designed for application in the Formula 1 motor-racings. It has the F1 mode with brings such features as lap-time memory and best lap calculation, and dual time-zone display. TAG Heuer Microtimer has also a traditional chronograph function with additional and split times, and a stand-by mode allowing to switch off the display. Its high-tech movement is of the highest quality and reliability, and the display with backlight feature guarantee the optimum readout.
TAG Heuer Microtimer, with its solid metal case and ultra-modern look, comes in steel with black leather or rubber length-adjustable bracelet. There are limited editions of women's TAG Heuer Microtimer, such as Microtimer Diamond, which comes with diamonds encrusted on the bezel, and Microtimer on White Alligator skin strap. TAG Heuer Microtimer is made for men and women and has a scratch-resistant anti-reflection sapphire crystal, and is water resistant to 100 meters.

  • Microtimer

TAG Heuer Professional Gofl Watch

Was developed and is worn by Tiger Woods and is the first watch in the world for golf professionals. It is shock-resistant, water-resistant and ultra-thin. TAG Heuer Golf Watch timepiece also has an ultra-light case, only 55 grams, mixture of titanium and steel. It guarantees you a complete comfort with an elastic and easy-adjustable silicon bracelet in black or white colors. The deployant safety buckle is built in the watch-case directly. Crown on this wristwatch is located at the 9 o'clock position to avoid harming the wrist during a swing. TAG Heuer Golf Watch has a very easy-to-read dial with luminescent hands and hour markers on the black or white background. Its scratch-resistant sapphire crystal has anti-reflection treatment on both sides. Everything was thoroughly thought in this model combining complete reliability, attractive design and pleasantly elegant golf style.

  • Professional Golf Watch

TAG Heuer SLR for Mercedes-Benz

TAG Heuer SLR for Mercedes-Benz with automatic chronograph is a limited edition, only 3,500 pieces, for sports car enthusiasts. It is an exceptionally successful result of a fruitful partnership between Mercedes-Benz and TAG Heuer. This watch is produced exclusively for Mercedes-Benz SLR McLaren car owners and combines the classical art of watchmaking with the new generation high-tech movement.
The special attribute of this tech-advanced wristwatch is the arrangement of the chronograph's buttons beside the dial, resembling the layout of the shift buttons on the automatic transmission selector lever in the Mercedes-Benz SLR McLaren ultra-luxury super sports car.
The TAG Heuer SLR for Mercedes-Benz is powered by the mechanical TAG Heuer Calibre 17 movement with automatic winder system, chronograph and date functions.
The case of the TAG Heuer SLR for Mercedes-Benz is polished-satin alternating finishing for elegance and ergonomic curves. This watch has an ultra-scratch-resistible crystal with an anti-reflective coating on both sides. This model has 2 crowns: at 3 o'clock engraved SLR, and at 9 o'clock with stamped TAG Heuer logo. The internal bi-directional bezel operated by the crown at 9 o'clock, allows the driver to measure time limits, for example elapsed or remaining racing time. The outer fixed black bezel in fine-brushed titanium has an engraved Tachymeter scale for calculating speeds. The TAG Heuer SLR for Mercedes-Benz is produced with a black alligator strap, fully built-in the case, that has a safety-folding claps to prevent accidental opening. At the same time, it can be easily opened with the help of pushbuttons on the sides of the clasp. This watch is also water resistant to 100 meters.

  • SLR Enthusiast Automatic Chronograph