Tag Heuer History
The History of Tag Heuer
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The History of Tag Heuer
TAG Heuer is one of the leading watch manufacturers in the world and the fourth most important watch vendor in the wristwatch market. Its company motto "Swiss Avant-Garde Since 1860" characterizes the company's spirit, which is the fascination with excellence in design and advanced technology. Progress, precision and innovation always were the expression of the very core of TAG Heuer's philosophy. It was in 1860, when Edouard Heuer established his first workshop in St. Imier, Switzerland.
It gave birth to the world's reference of the most reliable and prestigious sports watches.
In 1869, Heuer invented and patented the first stem-winding system. In 1911, Heuer launched
his first dashboard chronograph developed for automobiles called "Time of Trip". Five years
later, Heuer patented Micrograph, the world's first wristwatch with chronometer function,
capable of measuring 1/100th of a second. In 1920, for the first time, the company officially
time-kept the Olympic Games competitions.
To promote its watches TAG Heuer employed several brand ambassadors, among them: Tiger Woods, Brad Pitt, Maria Sharapova, Lewis Hamilton and others. Sports and TAG HeuerTAG Heuer has always been associated with sports, time keeping and especially with automobile racing.
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TAG Heuer Models
TAG Heuer Formula 1TAG Heuer Formula 1, created in a mood of racing as its name stands for, is an
unmistakable TAG Heuer collection. This line was developed in cooperation with Fernando
Alonso, the two-time Formula 1 World Champion and driver for the McLaren Mercedes.
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MODELS
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TAG Heuer AquaracerTAG Heuer Aquaracer is a luxury watch for water sports, that was based on the 2000 Series. Aquaracer
is a union of precision, comfort, and unrivalled readability. It comes with a very easily read dial and is
manufactured in steel, gold or in both metals combined, on metal or rubber bracelets. TAG Heuer Aquaracer
may come with automatic or quartz movements with or without chronograph.
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MODELS
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TAG Heuer CarreraTAG Heuer Carrera is a legendary watch. It was created to honor the triumphs of the Argentinian race car driver,
Juan Manuel Fangio, regarded by many as the "greatest driver of all times". He took part in many car races, showed the
best driving skills during years, dominated the first decade of the Formula 1 racing and was its five-time champion. TAG
Heuer, inspired by the this racing sport master, decided to create the Carrera watch in 1963. From the very beginning
Carrera become the icon of TAG Heuer watches. It was modified and improved in several occasions, so that today it is a
very reliable, advanced and attractive watch. It is all the best that a good automatic chrono movement can give you.
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MODELS
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TAG Heuer LinkTAG Heuer Link watch was born in 1999 and has a very beautiful case design, with flowing contours. A fusion of an
elegant case and an ergonomically designed bracelet create an impression of a contemporary watch. The sports influence
is still present in its style, as well as the resistance and reliability of its movement. TAG Heuer Link's bracelet deserves
special attention and can be considered as one of the best achievements in modern watch design. It is a dynamic-looking watch
for the dynamic-living people.
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MODELS
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TAG Heuer KiriumIn TAG Heuer Kirium, the highest-quality and precision are perfectly balanced with the elegance and masculinity of its
avant-garde design. Its case is made of a solid block of steel. The bracelet is made of steel with patented-link system that
does not pinch the skin, which makes this watch optimally comfortable.
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MODELS
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TAG Heuer MonacoTAG Heuer Monaco, dedicated to motor racing, became famous after Steve McQueen wore it in a movie "Le Mans" in 1971.
That edition was called "Steve McQueen Monaco Edition". Afterwards, TAG Heuer Monaco suffered a number of different re-editions
and improvements, that finally placed this timepiece on one of the highest positions in the watch industry. In 2005, the limited
edition "Monaco Vintage" was launched, commemorating Steve McQueen's 75th anniversary of his birthday and inspired by the legend
and spirit of motor racing. It has a three-colored dial, with blue and red bands. Concept watches Monaco V4 and Monaco 360 LS truly
embody the spirit of the TAG Heuer company.
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MODELS
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TAG Heuer Specialists MicrotimerThe TAG Heuer Microtimer is the first watch with the Swiss electronic movement capable to measure 1/1000th of a second. It is a
professional sports chronograph watch and was designed for application in the Formula 1 motor-racings. It has the F1 mode with brings
such features as lap-time memory and best lap calculation, and dual time-zone display. TAG Heuer Microtimer has also a traditional
chronograph function with additional and split times, and a stand-by mode allowing to switch off the display. Its high-tech movement
is of the highest quality and reliability, and the display with backlight feature guarantee the optimum readout.
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MODELS
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TAG Heuer Professional Gofl WatchWas developed and is worn by Tiger Woods and is the first watch in the world for golf professionals. It is shock-resistant, water-resistant and ultra-thin. TAG Heuer Golf Watch timepiece also has an ultra-light case, only 55 grams, mixture of titanium and steel. It guarantees you a complete comfort with an elastic and easy-adjustable silicon bracelet in black or white colors. The deployant safety buckle is built in the watch-case directly. Crown on this wristwatch is located at the 9 o'clock position to avoid harming the wrist during a swing. TAG Heuer Golf Watch has a very easy-to-read dial with luminescent hands and hour markers on the black or white background. Its scratch-resistant sapphire crystal has anti-reflection treatment on both sides. Everything was thoroughly thought in this model combining complete reliability, attractive design and pleasantly elegant golf style. |
MODELS
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TAG Heuer SLR for Mercedes-BenzTAG Heuer SLR for Mercedes-Benz with automatic chronograph is a limited edition, only 3,500 pieces, for sports car
enthusiasts. It is an exceptionally successful result of a fruitful partnership between Mercedes-Benz and TAG Heuer.
This watch is produced exclusively for Mercedes-Benz SLR McLaren car owners and combines the classical art of watchmaking
with the new generation high-tech movement.
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MODELS
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