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Tag Heuer News

Thursday 12 March, 2015 - 09:50 AM EDT

Andretti on Miami: “There is no better city for a race”

The Miami ePrix takes place on March 14

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The Miami ePrix will be the first Formula E race in the United States.

Formula E is a new FIA championship and the world’s first fully-electric racing series. It represents a vision for the future of the motor industry, serving as a framework for research and development around the electric vehicle, accelerating general interest in these cars and promoting sustainability. The first race took place in Beijing in September 2014, the first of 11 taking place in major cities around the world including London, Miami, Buenos Aires and Moscow.

For the inaugural season, 10 teams, each with two drivers, will go head-to-head creating a unique and exciting racing series designed to appeal to a new generation of motorsport fans.

Source: http://miami.fiaformulae.com/en.aspx

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Tuesday 16 September, 2014 - 10:10 AM EDT

TAG Heuer Carrera WAR2A80.FC6337 "Driver Timer"

NEW ARRIVAL - NEW PROMOTION (GET $100 OFF) Valid from 09/16 to 09/23/14/14 or until stock lasts.

TAG Heuer Carrera WAR2A80.FC6337NEW RELEASE !!
The all new Tag Heuer Carrera Specs:
Gender: Mens Material: Black PVD Stainless Steel Movement: Automatic Dial: Black round dial with silver-tone/luminous hands and Arabic numeral hour markers. Minute markers around the outer rim. Case: Black PVD Stainless Steel case. Skeleton case back. Fixed Black PVD Stainless Steel bezel. Scratch resistant sapphire crystal. Case size: 43 mm diameter, 13.85 mm thickness. Water resistant to 100 m / 330 ft. Function: Hours, Minutes, Seconds. Date. Band: Black leather with Red backing strap with Deployment clasp. Reference Number: WAR2A80.FC6337 Indications: Date displayed at 3 o'clock.
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Monday 15 September, 2014 - 13:30 PM EDT

NEW ARRIVAL Tag Heuer Formula 1 Calibre 16 Automatic Chronograph 44 MM

REF: CAZ2010.BA0876

For 2014, TAG Heuer has once again released a brand new version of its iconic Formula 1. This time, the Formula 1 gets a totally unique automatic mechanical range to supplement the Formula 1 quartz watch offerings. Over the last few years, TAG Heuer has really gone all over the place in regard to trying to figure out what to do with its Formula 1 range. The TAG Heuer Formula 1 Automatic collection for 2014 is pretty good in regard to design and personality, but the question is... should this be the direction TAG Heuer takes its Formula 1 watch collection?
TAG HEUER FORMULA 1
Let's put things into context again. The TAG Heuer Formula 1 was for a long time a great looking entry-level quartz watch for the brand. Early on, they had cool colorful plastic bezels and really neat dial designs. A few years ago, they grew up to be the daily quartz beater watch we all wanted. After that, TAG Heuer took what I believe was a step backwards in regard to both design and quality, while kicking up the price and also including an automatic version. For 2014 TAG Heuer seems to have begun to figure out how to get the Formula 1's groove back, but these pieces are all mechanical.
You won't hear me complain often that a watch is mechanical, and in theory I appreciate these automatic watches. I do however feel that TAG Heuer had a great thing going with an more accessibly-priced entry level range that focused on quartz offerings at a price of under $1,000. If you wanted to get into something more high-end and mechanical you had the Link, Aquaracer, Monaco, and of course, Carrera families to do so. While the Formula 1 collection is still technically entry-level for the brand, and there are quartz versions available, I think the consumer is left wit a lot of confusing choices. Perhaps I am simply being nostalgic that I want the Formula 1 range to be available to the widest possible demographic and be a fantastic daily sport watch for everyone. TAG Heuer has experimented with the Formula 1 collection making it more mainstream, more masculine, and more "racing." Each of those steps has had its share of good ideas, but I don't think that Formula 1 right now is as attractive an offering as, say, a Carrera or a Monaco.The new for 2014 TAG Heuer Formula 1 Automatic watches come with two movement options. There is the three-hand Formula 1 Calibre 6 Automatic, as well as the Formula 1 Calibre 16 Automatic Chronograph. The three-hand Calibre 6 comes in a smaller 41mm wide case while the Calibre 16 Chronograph comes in a slightly larger 44mm wide case. As of writing, only the three-hand Formula 1 Calibre 6 Automatic model has been released, as the older generation Formula 1 Calibre 16 Chronograph watch is still available. Available in either brushed or PVD black coated steel, the new Formula 1 watches take a new step in design compared the outgoing generation's models. The case is now tonneau-shaped and the dial looks very little like the last few generation Formula 1 models. TAG Heuer's historic Autavia models had similar case shapes, and I suppose one could suggest that TAG Heuer designed the new Formula 1 in its honor.On the wrist, the new for 2014 TAG Heuer Formula 1 Calibre 6 Automatic watch is very attractive with a refined sporty design and legible dial. TAG Heuer should be commended for its design restraint, and focus on legibility. The last few generation Formula 1 models never quite had hand/hour marker combinations that visually pleased me. While these new ref. WAZ2112.FT8023 and ref. WAZ2110.BA0875 Calibre 6 models are not what I would imagine a new Formula 1 to look like, they are pretty nice evolutionary steps that take a new direction.
The three-hand Calibre 6 is a base Swiss Sellita, I believe, and offers a rare layout for sporty race watches with a subsidiary seconds dial. Hands are all the right size and visually these are very sharp. The cases have sapphire crystal and, as they have been for a long time, are water resistant to 200 meters. Of course, I am a fan of the rotating diver's style bezel, which here is a matching color to the case. That latter design element is a bit odd to me even though TAG Heuer introduced it on the last generation of Formula 1 watches. The original Formula 1, as well as a few past generation models have always had distinctive black rotating bezels which in my opinion are very much part of the Formula 1 design DNA. That element is now gone for 2014, but perhaps it will make a return in the future.In addition to the TAG Heuer Formula 1 Calibre 6 Automatic three-hand models is the Formula 1 Calibre 16 Chronograph models. In my opinion, this is where TAG Heuer brings in internal competition between models as they already have a lot of chronograph offerings (like, a lot). I don't mind a quartz chronograph in a Formula 1, but I am not sure how I feel about a mechanical one. Again, in the abstract, I don't mind it, but in the context of the TAG Heuer lineup it feels like an odd decision. The TAG Heuer Formula 1 Calibre 16 Chronograph will also come in either a brushed steel (CAZ2010) or black-coated case (CAZ2011). Note that all the models in brushed steel will come on a bracelet while the black models will come on a strap. A bit larger to make room for the movement and subdials, this is also a nice collection but I can't help but feel that if you are going for a classic TAG Heuer chronograph you should get a Carrera. The Calibre 16 movement is a base Swiss Sellita SW500, I believe.(via TAG Heuer Formula 1 Automatic & Chronograph Watches For 2014 Hands-On | aBlogtoWatch)

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Monday 09 January, 2012 - 12:00 PM EST

Tag Heuer opens a new boutique in China

An outstanding boutique in a luxury International Mall Wuhan




Tag Heuer continues to expand its boutique network around the world and has recently opened a new boutique in the luxury International Mall, in Wuhan, China.

The new 81 sqm Tag Heuer boutique located in Chinese locality of Whuan clearly stands out with its 9.5-meter-high fronze facade and windown panes displaying the luxurious timepieces of the brand. 

All Tag Heuer’s series are presented in this boutique as well as the brand’s diversification lines giving the customer a unique opportunity to discover the brand in depth and with personalised atenttion from the watch experts.

The boutique in Whuan is now the 15th Tag Heuer exclusive boutique in China and the 128th worldwide. 





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Tuesday 22 November, 2011 - 15:00 PM EST

TAG Heuer Official Watch and Eyewear for Oracle Racing

Defending the America’s Cup in 2013





TAG Heuer has announced a partnership with the Oracle Racing crew and will now be the Official Watch and Eyewear during the America’s Cup World Series and the 34th America’s Cup final on San Francisco Bay in September 2013.

The announcement was made at a press conference coinciding with the preparatory regatta for the America’s Cup World Series in San Diego. Sixty international journalists attended the event, along with TAG Heuer President and CEO Jean-Christophe Babin, Oracle Racing CEO and afterguard Sir Russell Coutts and the team's skipper and helmsman Jimmy Spithill.

Jean-Christophe Babin announced that Tag Heuer is proud to be back on board with Oracle Racing. They have partnered before in 2003 to win the America’s Cup. Babin also added that the Oracle team is the yachting equivalent to TAG’s motor racing partners Vodafone McLaren Mercedes in Formula One and Audi Sport for the World Endurance Championship and Le Mans 24 Hours.

Oracle Racing CEO and afterguard Sir Russell Coutts on his part said that having such a prestigious world-renowned brand, famous for its involvement with top-level sporting events and personalities, join their team is not just great news for oracle Racing, but for the America’s Cup as well.

TAG Heuer will be present at all stages of Oracle Racing’s defense of the 34th America’s Cup, starting with the remaining matches in the new America's Cup World Series, which will be run in various world venues in 2012, and 2013.

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