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Tag Heuer News

Thursday 21 April, 2011 - 13:10 PM EDT


TAG Heuer is one of the leading watch manufacturers in the world and the fourth most important watch seller in the wristwatch market. Its company motto "Swiss Avant-Garde Since 1860" characterizes the company's spirit, based on fascination within excellence in design and advanced technology. Progress, precision and innovation have always been the expression of the very core of TAG Heuer's philosophy.

In 1860 Eduard Heuer established his first workshop in St. Imier, Switzerland giving birth to what would be the world's reference of reliability and prestigious sports watches.

In 1869, Heuer invented and patented the first stem-winding system. Then, in 1911, Heuer launched his first dashboard chronograph developed for automobiles called Time of Trip. Five years later, he patented Micrograph, the world's first wristwatch with chronometer function. This unique model was capable of measuring 1/100th a second. In 1920, for the first time ever, the company officially time-kept the Olympic Games competitions.

In 1933 Heuer introduced the Autavia, the dashboard timer used for automobiles and airplanes. Afterwards, the Monte Carlo and the Master-Time were launched. In the 1950-70s, Heuer timepieces were utterly popular in auto sport.

The Autavia chronograph was launched in 1962. Two years later, after Juan Manuel Fangio's triumph during the "Carrera Panamericana Mexico" race, Jack Heuer launched Carrera Chronograph watch paying tribute to this excellent race car driver born in Argentina. Due to its exceptional success, the Carrera Chrono turned into the company's icon.

Again, in 1966, the Heuer Company established his pioneer status according to time measuring by manufacturing the world's first chronograph, capable of measuring 1/1000th a second.
In 1971, the Heuer Monaco watch became highly famous after Steve McQueen wore it in a "Le Mans" movie. That line was called "Steve McQueen Monaco Edition".

The TAG Group Holdings SA bought the Heuer Company, becoming TAG Heuer in 1985. The acronym TAG stands for Techniques D'Avant Garde. In 1992, TAG Heuer turned into the official timekeeper of Formula 1 races, raising even more its status. 1999 brought important changes to TAG Heuer Company as it was purchased by the LVMH (Louis Vuitton Moët Hennessy S.A.), a leading luxury goods company.

In 2002, TAG Heuer opened its first shop in New York. Two years later, it introduced TAG Heuer revolutionary Monaco V4 with a belt-driven movement, a newly patented world's first chronometer, capable of measuring 1/10,000th a second.

At the same time, TAG Heuer introduced wide-reaching its completely new haute couture collection, including the fine Diamond Fiction wristwatch that has 900 diamonds approximately. It shows time by lighting an LED from behind thousands of tiny diamonds. With that superb collection, TAG Heuer attested to its ability for luxury-oriented first class company.

To promote its watches TAG Heuer employed several brand ambassadors, among them: Tiger Woods, Brad Pitt, Maria Sharapova, Lewis Hamilton and others.

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Wednesday 16 March, 2011 - 09:30 AM EDT

TAG Heuer Grand Carrera

TAG Heuer Grande Carrera

Elegant and classic, this TAG Heuer's watch was created with the world traveller mind. This dual-time watch features a second GMT time zone visible through an aperture at 6 o’clock. Situated at 12, it presents an oversized date window and a TAG Heuer automatic movement. This TAG watch can have its dial silver, brown or black and a steel bracelet or alligator strap.

Other Related Links:

[ TAG Heuer's Official Website ]

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Friday 14 January, 2011 - 09:50 AM EST

TAG Heuer and Leonardo DiCaprio

The Aquaracer 500M


TAG Heuer released its first Leonardo DiCaprio co-designed mechanical watch. The Aquaracer 500M were redesigned by DiCaprio as part of an initiative to raise money in support of the Natural Resources Defense Council (NRDC) and Green Cross International, two of the most influential and effective environmental organizations in the world. In addition to the royalties generated by the TAG Heuer Aquaracer 500M Leonardo DiCaprio Limited Edition, DiCaprio has also made a multi-million dollar commitment to the organizations.

Each and every day, both the NRDC and Green Cross International are doing important work to protect our planet's resources for future generations, said DiCaprio. Both TAG Heuer and myself hope that this initiative will help expand their reach and raise their profile.

From the beginning of its partnership with DiCaprio in January 2009, the actor and environmental activist has worked with TAG Heuer to design measures that will help the company reduce its carbon footprint.

Since 2002, TAG Heuer has instituted a series of measures in an effort to reduce its carbon footprint: general recycling in its factory and offices, use of FSC (Forest Stewardship Council) certified paper, and the development of eco-friendly buildings for manufacturing and back office functions.
The new partnership with DiCaprio has triggered more specific measures:

The hiring of a Green specialist in charge of setting up new sustainability policies for the company.
 A new laser engraving closed circuit system that saves 900 liters of water an hour.
Recycling of the acclaimed concept-gone-commercial Monaco V4 drive belt scraps to produce new belts.
Vegetal roofs on the manufacture's buildings with specific isolation and water filtering properties.
* Recycling of the heat generated by the machines dusinage des platines to heat up the building in winter.

In addition to the durability of TAG Heuer's products, which are built with only the best quality Swiss watchmaking materials, the company also encourages consumers to preserve their watch and pass it on to the next generation by utilizing TAG Heuer's worldwide network of customer service centers, which provide maintenance and after sale service.

During the first 5 months of 2009, the TAG Heuer watch case factory cut its steel scraps by two thirds compared to 2008. The factory also reduced its water consumption by 70 percent and its fuel consumption by 11 percent. The company managed to reduce its ratio of Electricity/Gross Income by 21 percent, while at the same time improving productivity. 

TAG Heuer's 22 subsidiaries Worldwide have also implemented DiCaprio-inspired measures, including the implementation of a paperless office in the Carribean/Latin America, limited air conditioning use in Malaysia and CLA, and a virtual internet catalogue to reduce prints and paper, to name a few.

The future is green for the Swiss watch industry. The Scientific and Development teams at TAG Heuer's Swiss Avant-Garde brand researching the use of new metals for casting. These metalluric changes will lower the environmental impact of casting  by substituting new metals in place of steel or gold.


TAG Heuer's Watches at Interwatches!

Other posts about Leonardo DiCaprio:

Leonardo DiCaprio: TAG Heuer Newest Ambassador
Breitling Chrono Avenger Watch: Leonardo DiCaprio in Blood Diamond

Possible Related Links:

[ TAG Heuer's Official Website ]

Other Related Links:

Leonardo DiCaprioOfficial website
Leonardo DiCaprio on Twitter
Leonardo DiCaprio at the Internet Movie Database
Leonardo DiCaprio at People.com
Leonardo DiCaprio at TV.com

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Monday 02 August, 2010 - 11:40 AM EDT

TAG HEUER MONACO: Limited Edition

For Porsche Club Of America


...is a statement of unbridled joy concerning all that is Porsche - one of the reasons we chose to create the limited editionTAG Heuer Monaco to celebrate our obsession: 55 timepieces, each representing one year of existence of our cherished club.


In preparing to shoot Le Mans, Steve McQueen’s main source of inspiration was his friend Jo Siffert, the Swiss racecar legend who in 1969 became the first driver ever sponsored by a watch brand: Heuer (TAG, standing for Techniques d’Avantgarde, was added in 1985 as the result of a takeover). McQueen insisted on wearing Heuer’s Monaco in the film, which had just been launched. Perhaps it was McQueen’s influence, or perhaps it was Porsche driver Siffert’s, but the Monaco seemed to become the preferred chronograph of the racing and fashion worlds in the 1970s.


The Porsche Club of America was founded 55 years ago by a commercial artist at home in the greater Washington, D.C. area; the first informal gathering took place at Bill Sholar’s home on February 8, 1955. By the time the second Porsche Parade occurred one year later, there were already 550 members. Sholar became Porsche’s official importer in 1963, the year Ken Twigg became president and 2,000 members were charted. The annual “Treffen”—which began as a get-together in Stuttgart with the Porsche Club of Germany—remains one of the club’s most important ventures and allows members to have an all-inclusive Porsche experience in the country of the car’s manufacture. Now serving more than 100,000 members, the PCA is the largest single-marque car club in the world.



TAG Heuer’s Monaco model celebrated its fortieth birthday in 2009. This watch, whose unique and uncompromising geometry helped achieve its almost legendary status, is one of the most recognizable timepieces in the world.

The official limited edition of the TAG Heuer Monaco manufactured for the Porsche Club of America can be ordered now, though projected delivery will not take place until September. This automatic wristwatch includes a chronograph, the equivalent of a stopwatch on the wrist. Its special dial designed in red and black rally stripes and the racing number “55,” as well as the Porsche Club of America’s logo engraved on the back, underscore the unique quality of this club watch. >>


TAG Heuer Watches at Interwatches!




Possible related links:

[ TAG Heuer Home Page ]

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Thursday 08 April, 2010 - 08:00 AM EDT

Tiger Woods is making his come-back to pro golf at Masters

Augusta on April, 2010

On March 16th, Tiger Woods had declared: "The Masters is where I won my first major, and I view this tournament with great respect. After a long and necessary time away from the game, I feel like I'm ready to start my season at Augusta".

Tiger's on-course expectations remain the same. "Nothing's changed, going out there and try to win this thing," he said. And he and TAG Heuer can't wait to get ready for the first tee shot Thursday.

The 74th Masters Invitational Tournament has begun. No more cameras allowed. When the golfers approach the 16th tee, the observation stands packed with patrons, will greet them with absolutely zero cries of “skip it” today. Game faces have been screwed into place and the true competition begins.

Possible Related Links:

TAG Heuer Press Release ]


TAG Heuer's Watches at Interwatches!

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