Vancheron Constantin Grand Opening of First US Boutique! - Interwatches.com News

Thursday 29 September, 2011 - 12:00 PM EDT

Vancheron Constantin Grand Opening of First US Boutique!

A three-day celebration commemorated the opening of Vacheron Constantin’s first exclusive boutique on September 20th, 21st, and 22nd in New York, as Juan Carlos Torres , CEO of Vacheron Constantin and Hugues de Pins , President of Vacheron Constantin North America cut the ribbon located on the southeast corner of Madison Avenue and 64th Street.

Following the stores located around the world in Geneva, Moscow, Shangai, and Dubai, the first US Boutique could be located in no other place but New York City, where the company established its first American agent, back in 1832. By mid-century, business had taken off, helping Vacheron Constantin to take firm root in the United States and ushering in an era of close cooperation with New York.

The brand continued to grow and flourish in the 20th century. In the early 1900s, its timepieces could be found on the wrists of eminent personalities such as members of the Rockefeller family, Henry and William James, and Sydney Bechet. Archival records show that customized Vacheron Constantin timepieces were ordered by notable collectors as Henry Graves and James Ward Packard. The company took part in the New York World’s Fair in 1939. Presidents Harry Truman and Dwight D. Eisenhower each owned a Vacheron Constantin, and in the late ‘60s and early ‘70s, the brand was called upon to commemorate the first US expeditions into space. Reaching an exceptional milestone in 2005, Vacheron Constantin celebrated 250 years of history around the world with gala anniversary events held in 17 global cities, including New York.

The opening of the Vacheron Constantin boutique is all the more special thanks to an exhibition of remarkable historical timepieces related to the brand's American heritage. For the first time, the exceptional pocket watches of King Fouad, King Farouk and Mr. James Ward Packard will be exhibited together, alongside timepieces from the company's Museum in Geneva and private American collectors. The exhibit opened on September 12th and will  continue on display through the end of October.




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